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Graduates with a master's in marketing can pursue senior positions in a variety of industries, such as advertising, sales, and public relations.

A master's degree in marketing program often features diverse concentrations that allow students to tailor the degree to their goals and interests.

Whether students pursue a traditional program or earn a master's in marketing online, graduates with a master's in marketing enjoy many career opportunities. Employers increasingly prefer graduates with a master's in marketing over candidates with a bachelor's degree, particularly for leadership roles.

Top Ten Online Master's in Marketing Programs

  1. Saint Joseph's University Philadelphia, PA
  2. Florida International University Miami, FL
  3. Regis University Denver, CO
  4. Southern New Hampshire University Manchester, NH
  5. Lasell College Newton, MA
  6. Liberty University Lynchburg, VA
  7. Bellevue University Bellevue, NE
  8. Franklin University Columbus, OH
  9. Union College Barbourville, KY
  10. Golden Gate University-San Francisco San Francisco, CA

1
Saint Joseph's University
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4

Southern New Hampshire University 

Manchester, NH

About this school

Established in 1932, Southern New Hampshire University is a private, nonprofit university that offers more than 200 career-oriented online programs. The online master's in marketing program comprises 36 credits of marketing foundation and elective courses. The program emphasizes customer loyalty, audience engagement, and brand management skills.

Master's in marketing students may choose from the following concentrations to customize the degree around their interests and goals:

  • Digital Marketing
  • New Media and Communications
  • Marketing Research and Analytics
  • Social Media Marketing

Regardless of their concentration, all graduate marketing students must complete a culminating capstone course. Students enrolled in two courses per 10-week term can complete the online master's in marketing in 15 months.

SNHU accepts applications on a rolling basis, offering five start dates per year. SNHU supports online learners through resources including 24/7 technical assistance, online tutoring, and virtual library access.

Graduation Rate
54%
Percent Receiving Loans
62%
5

Lasell College 

Newton, MA

About this school

Lasell University offers more than 40 online degrees and certificates, including a master's in marketing that emphasizes in-demand skills in market research, digital strategy, data-driven analytics, and product development.

Full-time students can complete the 36-credit program in one year. Courses follow an asynchronous format and cover topics like financial management, consumer behavior, and integrated marketing communications. Students culminate the degree with a research project or internship capstone experience. The university caps class sizes at 23 students, offering learners personalized attention from faculty.

All online students pay the same tuition rate regardless of residency. The university offers a variety of flexible tuition payment options, including monthly installment and long-term financing plans. Students enjoy access to resources and services like enrollment and career counseling, time management advising, library orientations, and reading strategy seminars.

Graduation Rate
61%
Percent Receiving Loans
91%
6

Liberty University 

Lynchburg, VA

About this school

Established in 1971, Liberty University offers dozens of degrees and certificates on campus and online, including an online master's in marketing. All Liberty programs train students to be "champions for Christ" through an evangelical liberal arts curriculum.

The online master's in marketing degree comprises 36 credits. Students can complete the degree 100% online through eight-week courses. Core courses cover topics including consumer behavior, marketing research, and supply chain management. Students can also pursue one of four specializations to customize the degree around their goals and interests:

  • Project Management
  • Digital Marketing and Advertising
  • Sports Marketing and Media
  • Public Relations

Regardless of their specialization, all students conclude the degree with a marketing strategy capstone course.

Liberty offers monthly start dates for online programs and accepts applications on a rolling basis throughout the year. Students can transfer up to 18 credits toward the online master's in marketing.

Graduation Rate
50%
Percent Receiving Loans
59%
7

Bellevue University 

Bellevue, NE

About this school

Established in 1966, Bellevue University serves nearly 9,000 students at locations across Nebraska, Iowa, Idaho, Washington, and online. BU offers more than 80 career-oriented degrees and certificates, including an online master's in marketing.

The 36-credit, cohort-based program teaches students how to analyze data to determine market demand, identify potential customers, and recognize new market opportunities. Students take one course at a time, studying topics like buyer behavior, ethical and legal issues in marketing, and social media marketing campaigns. Learners also study marketing finance, brand management, and marketing analytics.

Applicants need a bachelor's degree from a regionally accredited institution with a minimum 2.5 GPA for the last 60 credits of coursework. All BU students pay the same tuition rate regardless of residency. Online students gain access to 24/7 technical support and online library services.

Percent Receiving Loans
34%
8

Franklin University 

Columbus, OH

About this school

A pioneer in providing accelerated programs for working adults, Franklin University hosts students on a main campus in downtown Columbus; at additional locations across Ohio, Illinois, and Pennsylvania; and online. Among the largest private universities in Ohio, Franklin also boasts one of the most comprehensive distance learning networks, with nearly 80% of students taking courses online.

Franklin's 36-credit online master's degree in marketing includes major coursework on topics such as digital marketing strategies, metrics and analytics, and creative concepts. Students can choose from electives on topics like closing the sale, advertising, and PR tools and strategy. Distance learners culminate the degree with a marketing communication capstone project.

Students can apply for the fall, spring, or summer semesters. Applicants need a bachelor's degree from a regionally accredited institution with a minimum 2.75 GPA or a passing score on a graduate entrance exam. Franklin does not require students to submit GRE or GMAT scores unless the applicant does not meet minimum GPA requirements. Admitted students must maintain a minimum 3.0 GPA and complete at least 24 credits at Franklin.

Graduation Rate
30%
Percent Receiving Loans
71%
9

Union College 

Barbourville, KY

About this school

A liberal arts institution in the Appalachian region of the U.S., Union College originated in 1879 under the auspices of the United Methodist Church. Union enrolls more than 1,000 students on campus and online. The college offers nearly 20 online undergraduate and graduate programs, including an online master's in marketing.

The 30-credit program emphasizes digital marketing and communications. Learners complete 10 courses on topics like internet consumer behavior, social media marketing, and brand management. Students culminate the degree with a strategic decisions course. Each course spans eight weeks, and most students complete the program in less than two years.

Applicants need a regionally accredited bachelor's degree with a minimum 2.5 GPA. Students can transfer up to six credits toward the master's in marketing. Learners need at least a 3.0 GPA to graduate. All online students pay the same tuition rate regardless of residency.

Graduation Rate
27%
Percent Receiving Loans
84%
10

Golden Gate University-San Francisco 

San Francisco, CA

About this school

The fourth-oldest private university in California, Golden Gate University offers a variety of fully online undergraduate and graduate business programs, including an online master's in marketing.

The 39-credit program emphasizes the theoretical knowledge and practical skills required for diverse marketing jobs. Students learn how to apply digital communication skills and marketing strategies to a variety of platforms, particularly social media. Students can choose up to two of the following concentrations to customize the degree:

  • Digital Marketing
  • Marketing Analytics
  • Individualized (per student preference)

Regardless of their concentration, all students must complete a capstone in marketing strategy with intent to earn the degree.

While the availability of each course varies, GGU offers online master's in marketing courses during the fall, spring, and summer semesters. Most online courses last for eight weeks, though course length varies depending on whether a student completes the degree entirely online or through hybrid study. GGU charges the same per-credit tuition rate to all students regardless of residency.

Percent Receiving Loans
59%
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End of list, bravo!

Ranking Methodology

Online Master's in Marketing Programs Ranking Guidelines

We selected the following degree programs based on quality, curricula, awards, rankings, and reputation.

Frequently Asked Questions

How much do marketing majors make?

While salaries vary by industry and employer, marketing managers earned an annual average salary of $134,290 in 2018.

How much can you make with a master's in marketing?

A master's in marketing prepares candidates for top-tier marketing jobs, such as chief marketing officer (CMO). Chief executives earned an annual average salary of $189,600 in 2018.

What are the highest-paying marketing jobs?

Some of the highest-paid marketing professionals work in scientific research and development and cable and subscription programming.

What Is a Master's in Marketing?

Generally, master's in marketing programs include courses on consumer behavior, market research, and communications. Additionally, most programs emphasize a career-oriented course of study that builds skills in business, advertising, and promotions. Common courses include:

  • Marketing metrics
  • Social awareness and ethics
  • Foundations of marketing
  • Digital strategies
  • Marketing communication
  • Business leadership
  • Entrepreneurship

Master's in marketing programs typically offer a variety of concentrations that allow students to tailor the degree to their career goals. Common concentrations include:

  • Social media marketing
  • Digital advertising
  • Marketing management
  • Integrated marketing communications
  • Marketing analytics
  • Content marketing
  • Product marketing and branding
  • MBA with a concentration in marketing

Most master's in marketing programs require 30-34 credits and take two years of full-time study to complete, though some programs offer accelerated schedules. Many traditional and online master's in marketing programs require an internship, which online students can typically complete at a site near their home. Additionally, most programs require a capstone or final project that synthesizes degree knowledge and skills.

Choosing a Master's in Marketing Online Program

Students interested in an online master's in marketing program can choose from several options, including a master of science (MS) in marketing, a master of arts (MA) in marketing, and an MBA with a concentration in marketing.

Generally, an MS focuses on the science of marketing, while an MA program focuses more on theory and the humanities. An MS in marketing program might include courses on marketing analytics and market research in addition to some STEM courses. In contrast, an MA in marketing focuses more on marketing psychology through subjects like public relations and consumer behavior.

Students pursuing an MBA with a concentration in marketing take a mix of business and marketing courses. Business classes cover topics like entrepreneurship, corporate finance, and investment analysis, while marketing courses may include global marketing, advertising and branding, and sales force marketing.

What Can You Do with a Master's in Marketing?

Graduates with a master's in marketing enjoy many career options. While most entry-level marketing jobs require only a bachelor's degree, a master's degree in marketing leads to more advanced positions and higher salaries. Students who earn a master's in marketing online qualify for managerial positions in marketing, advertising, and promotions, as well as top-tier marketing jobs, such as chief marketing officer.

Marketing Managers

Marketing managers identify target markets and demand for a product and service. They then work with product developers, sales executives, and public relations officers to create marketing plans to promote the product or service.

Median Annual Salary

$134,290

Projected Growth Rate

8%

Advertising and Promotions Managers

Advertising managers create strategic marketing campaigns to generate interest among consumers for a product or service. Promotions managers pair financial incentives with advertising strategies to increase the sales of a product or service.

Median Annual Salary

$117,130

Projected Growth Rate

3%

Market Research Analysts

Market research analysts study consumer markets to help businesses sell goods and services. They collect and analyze data on consumer preferences, demographics, and spending habits to develop marketing plans.

Median Annual Salary

$63,120

Projected Growth Rate

20%

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TheBestSchools.org is an advertising-supported site. Featured programs and school search results are for schools that compensate us. This compensation does not influence our school rankings, resource guides, or other information published on this site.
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