Rankings

Best Online Master's in Marketing 2021

Best Online Master's in Marketing 2021

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Graduates with an online master's in marketing can pursue senior positions in a variety of industries, such as advertising, sales, and public relations.

An online master's degree in marketing program often features diverse concentrations that allow students to tailor the degree to their goals and interests.

Whether students pursue a traditional program or earn a master's in marketing online, graduates with a master's in marketing enjoy many career opportunities. Employers increasingly prefer graduates with a master's in marketing over candidates with a bachelor's degree, particularly for leadership roles.

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Top 10 Online Master's in Marketing Degree Programs

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Best Online Master's in Marketing Programs

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Ranking Methodology

Online Master's in Marketing Programs Ranking Guidelines

We selected the following degree programs based on quality, curricula, awards, rankings, and reputation.

What Is an Online Master's in Marketing?

Generally, master's in marketing programs online include courses on consumer behavior, market research, and communications. Additionally, most programs emphasize a career-oriented course of study that builds skills in business, advertising, and promotions. Common courses include:

  • Marketing metrics
  • Social awareness and ethics
  • Foundations of marketing
  • Digital strategies
  • Marketing communication
  • Business leadership
  • Entrepreneurship

Master's in marketing programs typically offer a variety of concentrations that allow students to tailor the degree to their career goals. Common concentrations include:

  • Social media marketing
  • Digital advertising
  • Marketing management
  • Integrated marketing communications
  • Marketing analytics
  • Content marketing
  • Product marketing and branding
  • MBA with a concentration in marketing

Most master's in marketing programs online require 30-34 credits and take two years of full-time study to complete, though some programs offer accelerated schedules. Many traditional and online master's in marketing programs require an internship, which online students can typically complete at a site near their home. Additionally, most programs require a capstone or final project that synthesizes degree knowledge and skills.

Choosing a Master's in Marketing Online Program

Students interested in an online master's in marketing program can choose from several options, including a master of science (MS) in marketing, a master of arts (MA) in marketing, and an MBA with a concentration in marketing.

Generally, an MS focuses on the science of marketing, while an MA program focuses more on theory and the humanities. An MS in marketing program might include courses on marketing analytics and market research in addition to some STEM courses. In contrast, an MA in marketing focuses more on marketing psychology through subjects like public relations and consumer behavior.

Students pursuing an MBA with a concentration in marketing take a mix of business and marketing courses. Business classes cover topics like entrepreneurship, corporate finance, and investment analysis, while marketing courses may include global marketing, advertising and branding, and sales force marketing.

What Can You Do with an Online Master's in Marketing?

Graduates with a master's in marketing enjoy many career options. While most entry-level marketing jobs require only a bachelor's degree, a master's degree in marketing leads to more advanced positions and higher salaries. Students who earn a master's in marketing online qualify for managerial positions in marketing, advertising, and promotions, as well as top-tier marketing jobs, such as chief marketing officer.

Marketing Managers

Median Annual Salary: $136,850 Projected Growth Rate: 7%


Marketing managers identify target markets and demand for a product and service. They then work with product developers, sales executives, and public relations officers to create marketing plans to promote the product or service.

Advertising and Promotions Managers

Median Annual Salary: $135,900 Projected Growth Rate: 6%


Advertising managers create strategic marketing campaigns to generate interest among consumers for a product or service. Promotions managers pair financial incentives with advertising strategies to increase the sales of a product or service.

Market Research Analysts

Median Annual Salary: $63,790 Projected Growth Rate: 18%


Market research analysts study consumer markets to help businesses sell goods and services. They collect and analyze data on consumer preferences, demographics, and spending habits to develop marketing plans.

Frequently Asked Questions

How much do marketing majors make?

While salaries vary by industry and employer, marketing managers earned an annual average salary of $134,290 in 2018.

How much can you make with a master's in marketing?

A master's in marketing prepares candidates for top-tier marketing jobs, such as chief marketing officer (CMO). Chief executives earned an annual average salary of $189,600 in 2018.

What are the highest-paying marketing jobs?

Some of the highest-paid marketing professionals work in scientific research and development and cable and subscription programming.