Best Online Bachelor's in Marketing

Find the best online marketing degrees with our list of top-rated schools that offer accredited online bachelor's programs.

Updated October 26, 2023

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Top Marketing Degrees Online

An online marketing degree can lead to jobs in diverse fields, like marketing, advertising, and digital media. The minimum education requirement for most marketing jobs, a bachelor's in marketing provides skills in management, finance, and economics. Additionally, bachelor's in marketing students gain soft skills in areas like communication, creativity, and leadership, which help professionals in nearly every field succeed.

What Is a Bachelor's in Marketing Degree?

Nearly every industry needs qualified marketing managers, especially professionals with retail, business, and digital media experience. Graduates with an online marketing degree can pursue careers in fields like advertising, communications, and promotions. They also qualify for positions in nonprofit organizations and sports management as well as marketing research and analytics.

Featured Online Marketing Degrees

Best Online Bachelor's in Marketing Programs

#1 Best Online Bachelor’s in Marketing

University of Minnesota Twin Cities

  • Minneapolis, MN
  • 4 years
  • Online + Campus

Students seeking to enroll in a competitive bachelor's degree program should consider the University of Minnesota Twin Cities. Distance learners benefit from top-ranked online education from this institution. Learners in the bachelor of science in marketing program are prepared for the demands of the marketing field through rigorous study.

The marketing program supports flexible study for learners from all walks of life. Students complete industry-specific classes, with the option to add electives and modify their coursework. Enrollees can explore other educational opportunities, such as minors and elective courses, to customize their studies.

Undergraduates pay a tuition rate of $31,616 at the school. The institution's accreditation status enables enrollees to benefit from financial aid during their studies. At the college, students receive an average of $9,544 in financial aid.

University of Minnesota Twin Cities at a Glance:

Online Enrollment: 15,401

Total Online Programs: 7

Admission Rate: 57%

Average Undergrad Tuition
Average Graduate Tuition
Retention Rate
Acceptance Rate
Students Enrolled
Institution Type
Percent Online Enrollment
30% Percentage of all students who are enrolled online.
Yes Higher Learning Commission

#2 Best Online Bachelor’s in Marketing

University of Massachusetts Amherst

  • Amherst, MA
  • 4 years
  • Online + Campus

The University of Massachusetts Amherst enrolls distance learners in 45 programs. Undergraduate students can choose from 9 online bachelor degree programs. Learners hoping to advance in the marketing field can enroll in the college's bachelor's in marketing program. The program provides flexibility through customizable study options and classes.

Learners complete industry-relevant classes throughout their studies, gaining broad and specific knowledge of the marketing field. Enrollees also complete general education classes, gaining a well-rounded education. Students can modify their degree by choosing electives, minors, and concentrations.

Graduates often easily grow their earning potential with a bachelor's degree. The institution reports that graduates six years out from their degree earn a median salary of $44,200. Typically, undergraduate students pay $22,927 in tuition and fees each year. Students can meet with the marketing department directly to inquire about admission requirements, application materials, and more.

University of Massachusetts Amherst at a Glance:

Online Enrollment: 4,643

Total Online Programs: 45

Online Bachelor's Programs: 9

Admission Rate: 64%

Average Undergrad Tuition
Average Graduate Tuition
Retention Rate
Acceptance Rate
Students Enrolled
Institution Type
Percent Online Enrollment
15% Percentage of all students who are enrolled online.
Yes New England Commission on Higher Education

#3 Best Online Bachelor’s in Marketing

Temple University

  • Philadelphia, PA
  • 4 years
  • Online + Campus

Learners seeking competitive online study should consider Temple University. The public school offers six online bachelor's degree programs from its main campus in Philadelphia, Pennsylvania. The BBA in marketing prepares remote learners for the demands of the marketing field.

The online marketing degree prioritizes flexibility. Majors work with academic advisors to select classes that match their interests and fit their schedule. Students can customize the curriculum to align with their goals.

Currently, undergraduate marketing students pay $28,992 in tuition. Marketing students can access scholarships, fellowships, and other funding opportunities while enrolled. Students at the college are awarded an average of $8,964 in financial aid.

Temple University at a Glance:

Online Enrollment: 8,041

Total Online Programs: 35

Online Bachelor's Programs: 6

Admission Rate: 60%

Average Undergrad Tuition
Average Graduate Tuition
Retention Rate
Acceptance Rate
Students Enrolled
Institution Type
Percent Online Enrollment
21% Percentage of all students who are enrolled online.
Yes Middle States Commission on Higher Education

#4 Best Online Bachelor’s in Marketing

Oregon State University

  • Corvallis, OR
  • 4 years
  • Online + Campus

Oregon State University supports flexible distance learning opportunities across 50 online degree programs. Undergraduates choose from 22 online bachelor's programs at the public, four-year institution. Learners seeking competitive study in marketing with a flexible modality can enroll in the college's online BBA in marketing program. The program accommodates full- or part-time study.

During the program, students complete foundational and advanced coursework relevant to the marketing field. The program also incorporates general education requirements that strengthen critical thinking and problem-solving skills. Enrollees can work with their academic advisor to customize their studies through modified courses, electives, minors, and concentrations.

The value of a bachelor's degree is clear. Graduates often increase their job opportunities and earning potential. The college boasts a median salary of $42,700 for graduates six years after completing their studies. Undergraduates pay a net price of $19,273 per year at the institution. Prospective learners can explore funding opportunities, eligibility requirements, and other opportunities by connecting with the Office of Financial Aid.

Oregon State University at a Glance:

Online Enrollment: 14,977

Total Online Programs: 50

Online Bachelor's Programs: 22

Admission Rate: 82%

Average Undergrad Tuition
Average Graduate Tuition
Retention Rate
Acceptance Rate
Students Enrolled
Institution Type
Percent Online Enrollment
47% Percentage of all students who are enrolled online.
Yes Northwest Commission on Colleges and Universities

#5 Best Online Bachelor’s in Marketing

Washington State University

  • Pullman, WA
  • 4 years
  • Online + Campus

Learners looking for competitive online learning opportunities should consider Washington State University's online bachelor's degrees. The college boasts 20 fully online bachelor's programs. The online bachelor's in marketing program is an attractive option for learners seeking to secure a career in marketing.

The program balances rigor with flexibility. Students complete coursework relevant to the marketing field, with the option to choose electives and modify coursework. Learners can customize their learning through electives, minors, and other modifications.

Undergraduate tuition at the school averages $24,531. Distance learners at the accredited institution qualify for federal financial aid programs and other forms of aid. Students at the college are awarded an average of $8,011 in financial aid.

Washington State University at a Glance:

Online Enrollment: 6,592

Total Online Programs: 54

Online Bachelor's Programs: 20

Admission Rate: 76%

Average Undergrad Tuition
Average Graduate Tuition
Retention Rate
Acceptance Rate
Students Enrolled
Institution Type
Percent Online Enrollment
21% Percentage of all students who are enrolled online.
Yes Northwest Commission on Colleges and Universities

Online Bachelor's in Marketing Programs Ranking Guidelines

We selected these online bachelor's in marketing programs based on quality, curricula, faculty, rankings, awards, and reputation, including the school's reputation for effectively providing online degree programs.

The motto of is Finding the best school for you. Here is how we do it:

The value of any ranking list of schools and/or degree programs depends on having a methodologically sound assessment of each school’s/program’s characteristics, especially insofar as these can be objectively measured. A college or university is a complex entity, with numerous factors to consider, and distilling these down to the place where meaningful comparisons can be made to form a defensible ranking list becomes part science and part art.

To meet this challenge—and thereby provide you with the most useful and insightful educational rankings on the Internet — formulates our rankings based on five informational categories (six, when considering online schools). The major metrics and qualities for which we rank are these (with expanded, detailed considerations and weights listed):

1. Academic excellence based on a school’s curriculum generally or within the selected discipline [weight = 25%]

  • Weighs school against known leading schools in that discipline
  • Weighs number of core curricula listed as advanced courses within that discipline and compares against introductory courses
  • Weighs school’s curriculum against known knowledge needs of major employers in that discipline
  • Considers number and types of specializations offered within that discipline
  • Considers faculty expertise in that discipline
  • Considers range of electives within that discipline
  • Considers quality of online environment offered to students (if applicable), particularly within that discipline

2. Strength of faculty scholarship [weight = 25%]

  • Considers education background of the faculty
  • Considers years of faculty experience both inside and outside of academia.
  • Considers faculty membership and leadership within relevant, prominent associations
  • Considers academic papers published by faculty in relevant, prominent periodicals
  • Considers awards and recognitions given to faculty members from prominent organizations and from other sources

3. Reputation [weight = 20%]

  • Considers a school’s reputation among academic peers and employers regarding the following:
    • Faculty
    • Curriculum
    • “Freshness” of academic knowledge
    • Adaptability to changes in employment sectors
    • Suitability of graduates for the workplace

4. Financial aid [weight = 10%]

  • Mandatory: Requires full accreditation from an agency endorsed by the U.S. Department of Education and listed on the federal register to accept student federal financial aid
  • Considers range of school-sponsored financial aid such as scholarships and grants

5. Range of degree programs [weight = 20%]

  • Considers range of degree levels: associate’s, bachelor’s, master’s, and doctoral and professional
  • Considers range of degree subjects offered, such as art & design, computers & technology, education & teaching, criminal justice, and business

6. Strength of online instruction methodology (if applicable) [weight = 25%; subtract 5% from each of the above for online schools/programs]

  • Considers the following of the online classes:
    • Types of online technology used to deliver content
    • Pedagogy style: asynchronous, synchronous, or both (depending on the degree)
    • Extent and quality of the online, community learning environment, including options for communication, interactivity, and collaboration between students and also between students and instructors
    • Variety, breadth, and depth of coursework, and its support, including project options and online tutoring
  • Considers the following of instructors:
    • Extent of training for teaching within an online learning environment
    • Amount of timely, consistent feedback to students
    • Extent of collaboration with prospective employers to ensure suitability of instructional materials for achieving desired skills
    • Ratio to number of students in a class
  • Number and quality of internships in a student’s geographical area for applicable degrees

Because students tend to review a variety of information when choosing a school, the weight a student gives any one criterion will vary. For instance, it’s not enough to offer a carefully constructed ranking of great schools if many are too expensive or too difficult to get into.

To better serve the needs of prospective students, we are therefore increasingly offering filters that help you better use our rankings to find the schools that match your specific needs. These supplement our ranking criteria and include:

  • Accreditation
  • Public or private status
  • Acceptance rate
  • Retention rate
  • Graduation rate
  • ACT/SAT requirements
  • Cost in-state / out of state
  • Undergrad, grad, or both offered
  • Region
  • State
  • City

Get the best rankings here AND get them to suit your personal needs. That’s advantage!

If you have any questions about our ranking methodology, please contact us.

Citations: For a broader account of our ranking methodology, especially as it relates to's underlying educational philosophy and, in other ranking articles, looks beyond academic excellence (as here) to such factors as return on investment or incidental benefit, see our article "Ranking Methodology: How We Rank Schools at TBS./" Reputation of schools and degree programs can at least in part be gauged through the school or department's publishing activity, citations, and desirability. At, we keep track of such social and peer validation: "Making Sense of College Rankings./" For nuts-and-bolts information about colleges and universities, we look to the National Center for Education Statistics and especially its College Navigator. Insofar as salary and inflation data are relevant to a ranking, we look to the Bureau of Labor Statistics. Finally, nothing beats contacting schools and degree programs directly, which our researchers often do, with the result that all the entries in this article should be considered as belonging to this citation!

Career Fields for Marketing Graduates

  • Advertising
  • Brand Management
  • Business Marketing
  • Distribution Management
  • Franchise Management
  • Integrated Marketing Communications
  • Marketing Research and Analytics
  • Nonprofit Marketing
  • Product/Brand Management
  • Professional Selling and Sales Management
  • Retail
  • Sales Promotions
  • Social Media/Digital Marketing
  • Sports Marketing

Bachelor in Marketing Degree Jobs

Graduates with a bachelor's in marketing can work in diverse fields like customer service, public relations, and social media. The following list covers popular jobs for graduates with a bachelor's degree in marketing.

  • Account Manager
  • Advertising Sales Agent
  • Brand Manager
  • Communications Specialist
  • Consumer Representative
  • Customer Relationship Manager
  • Email Marketing Manager
  • Event Planner
  • Green Marketer
  • Market Analysis/Strategic Research
  • Marketing Coordinator
  • Marketing Manager
  • Market Research Analyst
  • Product Manager
  • Promotions Manager
  • Public Relations Manager
  • Public Relations Specialist
  • Retail Manager
  • Sales Manager
  • Sales Representative
  • Social Media Marketer
  • Wholesale and Manufacturing Sales Representative

What Can You Do With a Bachelor's in Marketing Degree Online?

Graduates with a bachelor's degree in marketing can earn above-average salaries. For instance, the Bureau of Labor Statistics reports that advertising, marketing, and promotions managers made a median salary of $138,730. Many factors affect earning potential, however, including location, experience, and industry. Top-earning marketing managers work in professional, scientific, and technical services.

Position Salary Projected Job Growth (2022-2032)
Advertising, Promotions, and Marketing Manager $138,730 6%
Market Research Analyst >$68,230 13%

Frequently Asked Questions About Marketing Degrees

What Type of Degree Is Marketing?

Some schools offer a standalone bachelor's in marketing degree, while others offer a bachelor's in business administration with a concentration in marketing or digital marketing.

Is a Degree in Marketing a BA or a BS?

Students can pursue either a BA in marketing, rooted in the humanities or a BS, focused on the science of marketing and its technological aspects.

How Long Does It Take to Get a Bachelor's Degree in Marketing?

Most traditional and online bachelor's in marketing degrees comprise 120 credits and take roughly four years to complete.

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