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Best Online Master's in Marketing

Graduates with an online master's degree in marketing can pursue various career opportunities in the field. Degree-holders can work in sales, advertising, and public relations. Professionals with a master's degree in marketing often advance more quickly than bachelor's degree-holders.

After earning a marketing degree online, graduates can become social media managers, sales managers, and market research analysts.

Candidates pursuing an online master's degree in marketing should hold a bachelor's degree in marketing or a related field, such as communications or English. Master's degree-seekers prepare to predict trends, utilize data, and generate public interest. Many programs offer concentrations in areas such as digital marketing and data analysis.

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Frequently Asked Questions About Marketing


What jobs can you get with a master's in marketing?

Graduates with a master's degree in marketing can pursue roles as advertising, promotions, and marketing managers. Graduates can also become marketing directors and market research analysts.

How long does it take to get a master's in marketing?

Most online master's degrees in marketing require 30-34 credits. Full-time students typically graduate in two years. Some programs offer accelerated tracks.

What are the highest-paying marketing jobs?

According to the Bureau of Labor Statistics (BLS), advertising, promotions, and marketing managers earn a median salary of $141,490 per year.

Why Get a Master's in Marketing?

Graduates with an online master's degree in marketing often benefit from increased career options. A master's degree in marketing can qualify holders for high-earning positions and leadership roles.

Earning potential for professionals with an online master's degree in marketing varies by position. According to the BLS, market research analysts earn a median salary of $65,810 per year. Marketing managers, on the other hand, earn a median annual salary of $141,490.

Many schools offer marketing master's degrees online. Online programs provide flexible scheduling options, which can benefit working professionals. Additionally, online learners can save money on transportation and housing costs.

How Much Does a Marketing Degree Cost?

The average cost of graduate tuition and fees was $19,314 for the 2018-19 academic year, according to the National Center for Education Statistics.

Students in online master's programs can save money on commuting or relocating. Distance learners can also continue earning an income by working during the day and completing coursework in the evenings.

Before pursuing an online marketing master's degree, students should consider costs associated with in-person components such as internships.

Additional Online Student Fees

Learners can save money by pursuing an online master's degree in marketing. However, online students need reliable technology and a high-speed internet connection.

Some online programs also require in-person components. Students should consider associated commuting costs and lost wages.

Degree-seekers also purchase books and supplies. Some institutions require graduation fees and fees for transcript requests. Finally, graduates may pursue certification, which requires additional costs.

How Much Do Marketing Majors Make?

Graduates with a master's degree in marketing can pursue careers in advertising, sales, and communications. Common positions for graduates include marketing director; survey researcher; and advertising, promotions, and marketing manager.

Marketing directors earn an average salary of $92,080 per year according to April 2022 Payscale data. The BLS reports advertising, promotions, and marketing managers earn a median annual salary of $141,490. A master's degree in the field can help professionals obtain promotions and higher pay.

According to BLS data, market research analysts and survey researchers earn median annual salaries of $65,810 and $59,870, respectively. While bachelor's degree-holders can qualify for these roles, a master's degree can make professionals more competitive for promotions and raises.

Courses in a Master's in Marketing Program

Students earning an online master's degree in marketing learn to analyze data, increase public interest, and communicate effectively. Students may take specialized classes based on their interests. Marketing programs may emphasize an area such as management or analytics.

Many online master's degrees in marketing require the following courses. However, available classes vary by program.

Marketing Specializations

Many marketing master's degrees feature specializations, also called concentrations and tracks. Master's degree-seekers should consider their career goals to select a program with a relevant specialization option.

Students in programs without specialization options can explore a marketing subfield through elective coursework. The following list highlights specializations common to master's degrees in marketing. Available concentrations vary by program.

Career and Salary Outlook for Marketing

A master's degree in marketing can lead to occupations in several fields. Companies, nonprofits, and government agencies need marketing professionals. Graduates often promote products, services, and individuals such as politicians and musicians.

Salary Potential and Growth Rate
Career Median Annual Salary Projected Growth Rate (2020-2030)
Market Research Analyst $65,810 22%
Advertising, Promotions, and Marketing Manager $141,490 10%
Survey Researcher $59,870 4%

Source: Bureau of Labor Statistics

Best Online Master's in Marketing

  1. Florida International University
    Location

    Miami, FL

    Tuition

    $9180

    Since opening in 1972, Florida International University's annual enrollment has grown to about 40,000 students. Located in Miami, FIU prepares its student to be leaders in the global market.

    FIU's master of science in marketing online focuses on marketing dynamics by offering three concentrations: marketing analytics, brand development, and digital marketing. This master's degree curriculum gives insight into influential marketing dynamics in courses such as integrated marketing communications, marketing management in a global environment, and marketing analytics.

    Applying for this 30-credit master's degree program requires a bachelor's degree with a minimum 3.0 GPA and a 500 GMAT or three years of work experience.

  2. Liberty University
    Location

    Lynchburg, VA

    Founded in 1971 as a private evangelical Christian university, Liberty University operates from its Lynchburg, Virginia, campus. Around 46% of Liberty's nearly 108,000 student body attends online.

    The five specializations of Liberty's master's in marketing online are sports marketing and media, social media management, digital marketing and advertising, and public relations. Featured courses in this 36-hour master's degree program curriculum include brand management, strategic marketing management, and a marketing strategy capstone.

    Applicants must have a regionally or nationally accredited bachelor's degree with a GPA of at least 3.0.

  3. Southern New Hampshire University
    Location

    Manchester, NH

    Southern New Hampshire's campus sits in Manchester, New Hampshire. Since 1932, this private, nonprofit school has grown from a small college to a university of approximately 138,000 students, 98% online.

    SNHU's master of science in marketing online offers four concentrations: marketing research and analysis, new media and communications, digital marketing, and social media marketing. Along with a marketing capstone, the 36-credit master's in marketing program offers courses such as international marketing strategy, strategic digital marketing, and integrated marketing communications.

    SNHU does not require GMAT or GRE scores. Applicants must supply official undergraduate transcripts and fill out a graduate application.

  4. Concordia University – Wisconsin
    Location

    Mequon, WI

    Located in Mequon, Wisconsin, Concordia University-Wisconsin has been a prominent private Lutheran University since 1881. It has a 12-to-1 student-faculty ratio with a yearly enrollment of 8,004 students.

    CUW's online master of business administration in marketing online focuses on honing marketing competitiveness through better planning, implementation, and management of marketing activities. The 36-hour curriculum provides strategy-oriented courses such as social marketing strategies, legal aspects, and strategic marketing.

    The application process doesn't require a GMAT or GRE score. Instead, applicants must present a resume, two letters of recommendation, official transcripts, an essay, and verification of a bachelor's degree from an accredited college or university.

  5. Walsh University
    Location

    North Canton, OH

    Walsh University's 136-acre campus sits in North Canton, Ohio. Founded in 1960, this private Catholic university enrolls about 2,650 students.

    The master of business administration in marketing online from Walsh emphasizes the abilities necessary to lead marketing campaigns. The 36-credit curriculum reinforces this with courses such as sustainable ethical leadership, a leadership experience practicum, and strategic management.

    Walsh does not require a GMAT or GRE score from master's degree applicants. Instead, they must present a current resume, official transcripts, and proof of a bachelor's degree from an accredited university.

  6. Union College
    Location

    Barbourville, KY

    From its Barbourville, Kentucky, campus, Union College has been educating students since 1879. This private United Methodist school has an enrollment of over 1,000 students.

    Union's online master of science in digital marketing and communications helps students gain a competitive advantage in the emerging marketing and communications fields. To further this cause, Union features a curriculum with courses such as internet consumer behavior, e-commerce, and strategic decisions.

    This 30-credit master's degree online program requires applicants to show proof of a bachelor's degree from a regionally accredited academic institution.

  7. Regis University
    Location

    Denver, CO

    Since 1877, Regis University has been a private Jesuit University in Denver, Colorado. Among its five different colleges, this university has around 6,900 students with a student-to-faculty ratio of 12-to-1.

    Instead of concentrating on just selling products, Regis's online master of science in marketing emphasizes the development skills for discovering real market segments and communicating ideas. The 30-credit curriculum supports this theme with courses such as marketing mix decisions, market opportunity assessment, and customer relations development and management. Also, it features a capstone in product management.

    Applicants must apply with a resume, essay, and an official transcript form from a regionally accredited institution or equivalent.

  8. Regent University
    Location

    Virginia Beach, VA

    Regent University has a 70-acre campus in Virginia Beach, Virginia. Since 1978, this private Christian university has grown to an annual enrollment of over 10,500 students.

    Regent's master of business administration marketing online program emphasizes Christian leadership in maximizing communication, ethical standards, and strategic marketing tactics. This master's degree online program offers dynamic marketing courses such as managerial economics, viral marketing, and consumer behavior-the psychology of marketing.

    Regent requires applicants to hold a bachelor's degree from a regionally accredited academic institution. The school's selection process depends on academic achievement, leadership experience, philosophical compatibility with the program's outcomes, and writing quality.

  9. Saint Joseph's University
    Location

    Philadelphia, PA

    Established in 1851, St. Joseph's University firmly adheres to its Jesuit Catholic founders' educational standards. These spiritual core values have made this Philadelphia-based school a trusted learning mecca for over 8,000 students.

    SJU's s top-ranked master of science in marketing online offers a blend of active academic learning and real-time marketing experiences. Within the 30-credit curriculum, students get to work with local business leaders and learn from expert faculty members in courses such as marketing analysis, predictive analytics in marketing, and promotional strategy.

    This school requires applicants to show proof of an undergraduate degree from a regionally accredited university or college, official transits, GMAT/GRE scores, a resume, and two letters of recommendation.

  10. Brenau University
    Location

    Gainesville, GA

    Since 1878, Brenau University has operated as a private university in Gainesville, GA. It has a student body of over 3,800 students from around 32 states and 22 foreign countries.

    Brenau's master of business administration in marketing provides a 15-course, 45-credit platform to investigate significant marketing areas, including product development, sales management, and advertising promotions. Within its targeted curriculum, feature courses include excellence in operations, management of people, and international finance.

    Admission requirements include an official transcript (3.0 GPA), a resume, and a bachelor's degree from an accredited college or university.

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