Best Online Master's in Marketing
Updated June 2, 2023
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Best Online Master's in Marketing
Graduates with an online master's degree in marketing can pursue various career opportunities in the field. Degree-holders can work in sales, advertising, and public relations. Professionals with a master's degree in marketing often advance more quickly than bachelor's degree-holders.
After earning a marketing degree online, graduates can become social media managers, sales managers, and market research analysts.
Candidates pursuing an online master's degree in marketing should hold a bachelor's degree in marketing or a related field, such as communications or English. Master's degree-seekers prepare to predict trends, utilize data, and generate public interest. Many programs offer concentrations in areas such as digital marketing and data analysis.
Frequently Asked Questions About Marketing
Graduates with a master's degree in marketing can pursue roles as advertising, promotions, and marketing managers. Graduates can also become marketing directors and market research analysts.
Most online master's degrees in marketing require 30-34 credits. Full-time students typically graduate in two years. Some programs offer accelerated tracks.
According to the Bureau of Labor Statistics (BLS), advertising, promotions, and marketing managers earn a median salary of $141,490 per year.
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Why Get a Master's in Marketing?
Graduates with an online master's degree in marketing often benefit from increased career options. A master's degree in marketing can qualify holders for high-earning positions and leadership roles.
Earning potential for professionals with an online master's degree in marketing varies by position. According to the BLS, market research analysts earn a median salary of $65,810 per year. Marketing managers, on the other hand, earn a median annual salary of $141,490.
Many schools offer marketing master's degrees online. Online programs provide flexible scheduling options, which can benefit working professionals. Additionally, online learners can save money on transportation and housing costs.
How Much Does a Marketing Degree Cost?
The average cost of graduate tuition and fees was $19,314 for the 2018-19 academic year, according to the National Center for Education Statistics.
Students in online master's programs can save money on commuting or relocating. Distance learners can also continue earning an income by working during the day and completing coursework in the evenings.
Before pursuing an online marketing master's degree, students should consider costs associated with in-person components such as internships.
Additional Online Student Fees
Learners can save money by pursuing an online master's degree in marketing. However, online students need reliable technology and a high-speed internet connection.
Some online programs also require in-person components. Students should consider associated commuting costs and lost wages.
Degree-seekers also purchase books and supplies. Some institutions require graduation fees and fees for transcript requests. Finally, graduates may pursue certification, which requires additional costs.
How Much Do Marketing Majors Make?
Graduates with a master's degree in marketing can pursue careers in advertising, sales, and communications. Common positions for graduates include marketing director; survey researcher; and advertising, promotions, and marketing manager.
Marketing directors earn an average salary of $92,080 per year according to April 2022 Payscale data. The BLS reports advertising, promotions, and marketing managers earn a median annual salary of $141,490. A master's degree in the field can help professionals obtain promotions and higher pay.
According to BLS data, market research analysts and survey researchers earn median annual salaries of $65,810 and $59,870, respectively. While bachelor's degree-holders can qualify for these roles, a master's degree can make professionals more competitive for promotions and raises.
Courses in a Master's in Marketing Program
Students earning an online master's degree in marketing learn to analyze data, increase public interest, and communicate effectively. Students may take specialized classes based on their interests. Marketing programs may emphasize an area such as management or analytics.
Many online master's degrees in marketing require the following courses. However, available classes vary by program.
This class explores the cognitive and behavioral bases of consumers' buying decisions. Students examine the decision-making process in relation to products and services. This knowledge helps marketing directors and managers make decisions about promotions, campaigns, and marketing strategies.Consumer Behavior
Students in this course learn about marketing research methods. Participants learn to identify market problems and opportunities. Students learn how to generate and evaluate marketing decisions. Graduates can use these skills as decision-makers in various marketing careers.Marketing Research and Analytics
This course emphasizes the importance of digital marketing through platforms such as social media. Degree-seekers learn how to assess customer needs and develop full marketing packages. Graduates can use these skills to help brands and companies grow.Digital and Direct Marketing
Marketing Specializations
Many marketing master's degrees feature specializations, also called concentrations and tracks. Master's degree-seekers should consider their career goals to select a program with a relevant specialization option.
Students in programs without specialization options can explore a marketing subfield through elective coursework. The following list highlights specializations common to master's degrees in marketing. Available concentrations vary by program.
This specialization emphasizes research and data analysis. Students learn how to analyze data to produce effective marketing strategies for companies and products. After earning an online master's degree in marketing with this specialization, graduates can become market analysts, marketing directors, and survey researchers.Market Research and Analytics
Learners in this subfield explore topics including social media, search engine optimization, and email campaigns. Students learn how to optimize campaigns and marketing strategies using online marketing analytics. Graduates can pursue careers as social media marketers and digital marketing managers.Digital Marketing
The public relations field involves marketing that does not require payment. Students learn how to generate interest in a person, company, or organization without paid advertising. Enrollees learn how to develop press releases, write speeches, and interact with the press. Graduates can pursue careers as public relations specialists.Public Relations
Career and Salary Outlook for Marketing
A master's degree in marketing can lead to occupations in several fields. Companies, nonprofits, and government agencies need marketing professionals. Graduates often promote products, services, and individuals such as politicians and musicians.
Market Research Analyst
These analysts study market conditions and data to examine the potential sales of a product or service. They may pitch and design marketing campaigns and measure campaigns' effectiveness. Research analysts can work in an office or remotely.Advertising, Promotions, and Marketing Manager
These managers work with colleagues to plan advertising campaigns and generate interest in services and products. They may plan promotions such as sales, giveaways, and contests. Most marketing managers work in office settings. Many types of companies and organizations hire these professionals.Survey Researcher
Survey researchers often work for research firms, nonprofits, and corporations. These professionals design and conduct surveys and analyze data. They may coordinate surveyors, test surveys' efficacy, and summarize data. These researchers can work in various fields and settings.
| Career | Median Annual Salary | Projected Growth Rate (2020-2030) |
|---|---|---|
| Market Research Analyst | $65,810 | 22% |
| Advertising, Promotions, and Marketing Manager | $141,490 | 10% |
| Survey Researcher | $59,870 | 4% |
Source: Bureau of Labor Statistics
Best Online Master's in Marketing
These rankings include
#1 Best Online Master’s in Marketing
Florida International University
Miami, FL - 4 years
- Online + Campus
The online master's in marketing program, offered by Florida International University from its Miami campus, ranks as a top program. The master of science in marketing program encourages career training throughout its curriculum, preparing graduates for leadership positions. After completing a master's degree, candidates often pursue career advancement in their current field or a new one.
The master's curriculum emphasizes research methods and analytical skills. Learners take specialized courses to stand out in a competitive job market. Applicants with prior experience in marketing or a related field often meet the admission requirements.
Online enrollees gain hands-on experience during professional internships in their local area. Internships and other practicum activities build hands-on experience and professional connections.
Florida International University at a Glance:
Type of School: Public, four-year
Admission Rate: 58%
Total Online Master's Programs: 31
Program Name: Master of science in marketing
Graduate Tuition In State: $8,912
Graduate Tuition Out of State: $21,393
#2 Best Online Master’s in Marketing
Liberty University
Lynchburg, VA - 4 years
- Online + Campus
Graduate students interested in a master's in marketing can earn their degree from Liberty University, located in Lynchburg. The master's in marketing program emphasizes specialized skills, preparing graduates for increased responsibilities and a higher earning potential. A master's degree allows candidates to move up the career ladder or pursue a new career path.
The master's curriculum examines advanced theories and practices in marketing. Learners choose electives or a specialization to stand out in a competitive job market. Applicants who majored in marketing or a related field typically meet the admission requirements.
Online enrollees complement the classroom experience with internship opportunities in their local area. Internships and other practicum activities also provide professional networking opportunities.
Liberty University at a Glance:
Type of School: Private, nonprofit, four-year
Admission Rate: 51%
Total Online Master's Programs: 67
Program Name: Master's in marketing online
Graduate Tuition In State: $7,980
Graduate Tuition Out of State: $7,980
#3 Best Online Master’s in Marketing
Southern New Hampshire University
Manchester, NH - 4 years
- Online + Campus
The master's in marketing degree at Southern New Hampshire University, located in Manchester, uses a flexible distance learning format. The master's in marketing program draws on a rigorous curriculum that prepares graduates for leadership responsibilities. After completing a master's degree, candidates often pursue career advancement in their current field or a new one.
The master's curriculum emphasizes theory and practice in marketing. Learners choose electives or a specialization to gain focused career training. Applicants with a background in marketing typically meet the admission requirements.
Online enrollees complete internship requirements at approved sites in their own community. Graduate students also build professional connections through virtual networking events and other activities.
Southern New Hampshire University at a Glance:
Type of School: Private, nonprofit, four-year
Admission Rate: 88%
Total Online Master's Programs: 22
Program Name: Master's in marketing online
Graduate Tuition In State: $18,810
Graduate Tuition Out of State: $18,810
#4 Best Online Master’s in Marketing
Concordia University Wisconsin
Mequon, WI - 4 years
- Online + Campus
The online master's degree in marketing at Concordia University Wisconsin, located in Mequon, offers high academic quality. The MBA in strategic marketing program helps graduates move into leadership roles and increase their earning potential. A master's degree can also prepare candidates for opportunities in new fields.
The master's curriculum explores theoretical and practical perspectives in the field. Learners individualize the program to prepare for focused careers. The master's program builds on prior marketing experience gained during a bachelor's program.
Online enrollees work with the program to find internship opportunities in their local area. Graduate students also build professional connections through virtual networking events and other activities.
Concordia University Wisconsin at a Glance:
Type of School: Private, nonprofit, four-year
Admission Rate: 64%
Total Online Master's Programs: 25
Program Name: MBA in strategic marketing
Graduate Tuition In State: $11,052
Graduate Tuition Out of State: $11,052
#5 Best Online Master’s in Marketing
Walsh University
North Canton, OH - 4 years
- Online + Campus
From its campus in North Canton, Ohio, Walsh University hosts a top-ranked master's in marketing program. The online MBA in marketing program emphasizes industry-relevant knowledge and skills, preparing graduates for decision-making responsibilities. A master's degree can also lead candidates to new career paths.
The master's curriculum emphasizes the best practices in marketing. Learners take specialized courses to stand out in a competitive job market. Applicants with prior experience in marketing or a related field often meet the admission requirements.
Online enrollees gain real-world experience through internships offered in their local area. Graduate students expand their professional network through internships and online events.
Walsh University at a Glance:
Type of School: Private, nonprofit, four-year
Admission Rate: 76%
Total Online Master's Programs: 7
Program Name: Online MBA in marketing
Graduate Tuition In State: $12,870
Graduate Tuition Out of State: $12,870
#6 Best Online Master’s in Marketing
Regis University
Denver, CO - 4 years
- Online + Campus
From its campus in Denver, Colorado, Regis University offers an online master's in marketing. The master of science in marketing program helps graduates increase their salary potential and take on more professional responsibilities. With a master's degree, candidates can also pursue new career opportunities.
The master's curriculum emphasizes both practical and theoretical approaches to marketing. Learners specialize their course of study to prepare for the job market. Applicants without a marketing background may need to complete prerequisite courses to enroll in the program.
Online enrollees gain hands-on experience during professional internships in their local area. Graduate students also build professional connections through virtual networking events and other activities.
Regis University at a Glance:
Type of School: Private, nonprofit, four-year
Admission Rate: 71%
Total Online Master's Programs: 26
Program Name: Master of science in marketing
Graduate Tuition In State: $14,441
Graduate Tuition Out of State: $14,441
#7 Best Online Master’s in Marketing
Regent University
Virginia Beach, VA - 4 years
- Online + Campus
Regent University, located in Virginia Beach, enrolls master's students in its online marketing program. The MBA in marketing program uses a rigorous curriculum to prepare graduates for advanced roles in the field. A master's degree can also prepare candidates for opportunities in new fields.
The master's curriculum examines advanced theories and practices in marketing. Learners focus their training by choosing electives based on their interests and career goals. Applicants who majored in marketing or a related field typically meet the admission requirements.
Online enrollees work with the program to arrange professional internships at approved locations in their local area. Graduate students grow their professional connections through internships and virtual networking events.
Regent University at a Glance:
Type of School: Private, nonprofit, four-year
Admission Rate: 86%
Total Online Master's Programs: 37
Program Name: MBA in marketing
Graduate Tuition In State: $15,552
Graduate Tuition Out of State: $15,552
#8 Best Online Master’s in Marketing
Saint Joseph's University
Philadelphia, PA - 4 years
- Online + Campus
The master's in marketing program at Saint Joseph's University, located in Philadelphia, offers a flexible online format. The marketing MS program encourages career training throughout its curriculum, preparing graduates for leadership positions. A master's degree can also prepare candidates for opportunities in new fields.
The master's curriculum examines theoretical and practical perspectives on marketing. Learners prepare for focused career paths by choosing electives and concentrations. Applicants without a marketing background may need to complete prerequisite courses to enroll in the program.
Online enrollees can often complete professional internships at approved locations in their community. The program encourages graduate students to attend networking events to expand their professional connections.
Saint Joseph's University at a Glance:
Type of School: Private, nonprofit, four-year
Admission Rate: 75%
Total Online Master's Programs: 16
Program Name: Marketing MS
Graduate Tuition In State: $17,334
Graduate Tuition Out of State: $17,334
#9 Best Online Master’s in Marketing
Brenau University
Gainesville, GA - 4 years
- Online + Campus
The master's in marketing degree at Brenau University, located in Gainesville, uses a flexible distance learning format. The master of business administration in marketing program emphasizes industry-relevant knowledge and skills, preparing graduates for decision-making responsibilities. Earning a master's degree can help candidates advance in their current career or pursue a new career path entirely.
The master's curriculum emphasizes the best practices in marketing. Learners prepare for focused career paths by choosing electives and concentrations. The MBA program builds on undergraduate training or professional experience in marketing.
Online enrollees work with the program to identify internship opportunities at approved sites in their local community. The program encourages professional development activities, including networking events, so graduate students can expand their professional connections.
Brenau University at a Glance:
Type of School: Private, nonprofit, four-year
Admission Rate: 58%
Total Online Master's Programs: 21
Program Name: Master of business administration in marketing
Graduate Tuition In State: $12,834
Graduate Tuition Out of State: $12,834
#10 Best Online Master’s in Marketing
Tiffin University
Tiffin, OH - 4 years
- Online + Campus
Graduate students interested in a master's in marketing can earn their degree from Tiffin University, located in Tiffin. The master of business administration in marketing program strengthens specialized skills, preparing graduates for leadership roles with a higher earning potential. Earning a master's degree can also help candidates pursue new career opportunities.
The master's curriculum examines theoretical and practical perspectives on marketing. Learners take electives and other specialized courses to gain career-specific training. The MBA program recommends that applicants bring a background in marketing or a related field.
Online enrollees add to their resume by pursuing internship opportunities at approved locations in their area. The program encourages graduate students to participate in hands-on experiences and networking events to grow their professional connections.
Tiffin University at a Glance:
Type of School: Private, nonprofit, four-year
Admission Rate: 69%
Total Online Master's Programs: 24
Program Name: Master of business administration in marketing
Graduate Tuition In State: $12,600
Graduate Tuition Out of State: $12,600
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