Best Online Master's in Marketing

Updated November 2, 2022

Earning a master's degree in marketing can lead to new career opportunities. Here, we list the top programs available.

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Best Online Master's in Marketing

Graduates with an online master's degree in marketing can pursue various career opportunities in the field. Degree-holders can work in sales, advertising, and public relations. Professionals with a master's degree in marketing often advance more quickly than bachelor's degree-holders.

After earning a marketing degree online, graduates can become social media managers, sales managers, and market research analysts.

Candidates pursuing an online master's degree in marketing should hold a bachelor's degree in marketing or a related field, such as communications or English. Master's degree-seekers prepare to predict trends, utilize data, and generate public interest. Many programs offer concentrations in areas such as digital marketing and data analysis.

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Frequently Asked Questions About Marketing


What jobs can you get with a master's in marketing?

Graduates with a master's degree in marketing can pursue roles as advertising, promotions, and marketing managers. Graduates can also become marketing directors and market research analysts.

How long does it take to get a master's in marketing?

Most online master's degrees in marketing require 30-34 credits. Full-time students typically graduate in two years. Some programs offer accelerated tracks.

What are the highest-paying marketing jobs?

According to the Bureau of Labor Statistics (BLS), advertising, promotions, and marketing managers earn a median salary of $141,490 per year.

Why Get a Master's in Marketing?

Graduates with an online master's degree in marketing often benefit from increased career options. A master's degree in marketing can qualify holders for high-earning positions and leadership roles.

Earning potential for professionals with an online master's degree in marketing varies by position. According to the BLS, market research analysts earn a median salary of $65,810 per year. Marketing managers, on the other hand, earn a median annual salary of $141,490.

Many schools offer marketing master's degrees online. Online programs provide flexible scheduling options, which can benefit working professionals. Additionally, online learners can save money on transportation and housing costs.

How Much Does a Marketing Degree Cost?

The average cost of graduate tuition and fees was $19,314 for the 2018-19 academic year, according to the National Center for Education Statistics.

Students in online master's programs can save money on commuting or relocating. Distance learners can also continue earning an income by working during the day and completing coursework in the evenings.

Before pursuing an online marketing master's degree, students should consider costs associated with in-person components such as internships.

Additional Online Student Fees

Learners can save money by pursuing an online master's degree in marketing. However, online students need reliable technology and a high-speed internet connection.

Some online programs also require in-person components. Students should consider associated commuting costs and lost wages.

Degree-seekers also purchase books and supplies. Some institutions require graduation fees and fees for transcript requests. Finally, graduates may pursue certification, which requires additional costs.

How Much Do Marketing Majors Make?

Graduates with a master's degree in marketing can pursue careers in advertising, sales, and communications. Common positions for graduates include marketing director; survey researcher; and advertising, promotions, and marketing manager.

Marketing directors earn an average salary of $92,080 per year according to April 2022 Payscale data. The BLS reports advertising, promotions, and marketing managers earn a median annual salary of $141,490. A master's degree in the field can help professionals obtain promotions and higher pay.

According to BLS data, market research analysts and survey researchers earn median annual salaries of $65,810 and $59,870, respectively. While bachelor's degree-holders can qualify for these roles, a master's degree can make professionals more competitive for promotions and raises.

Courses in a Master's in Marketing Program

Students earning an online master's degree in marketing learn to analyze data, increase public interest, and communicate effectively. Students may take specialized classes based on their interests. Marketing programs may emphasize an area such as management or analytics.

Many online master's degrees in marketing require the following courses. However, available classes vary by program.

Marketing Specializations

Many marketing master's degrees feature specializations, also called concentrations and tracks. Master's degree-seekers should consider their career goals to select a program with a relevant specialization option.

Students in programs without specialization options can explore a marketing subfield through elective coursework. The following list highlights specializations common to master's degrees in marketing. Available concentrations vary by program.

Career and Salary Outlook for Marketing

A master's degree in marketing can lead to occupations in several fields. Companies, nonprofits, and government agencies need marketing professionals. Graduates often promote products, services, and individuals such as politicians and musicians.

Salary Potential and Growth Rate
Career Median Annual Salary Projected Growth Rate (2020-2030)
Market Research Analyst $65,810 22%
Advertising, Promotions, and Marketing Manager $141,490 10%
Survey Researcher $59,870 4%

Source: Bureau of Labor Statistics

Best Online Master's in Marketing

#1 Best Online Master’s in Marketing

Florida International University

  • Miami, FL
  • 4 years
  • Online + Campus

The online master's in marketing program, offered by Florida International University from its Miami campus, ranks as a top program. The master of science in marketing program encourages career training throughout its curriculum, preparing graduates for leadership positions. After completing a master's degree, candidates often pursue career advancement in their current field or a new one.

The master's curriculum emphasizes research methods and analytical skills. Learners take specialized courses to stand out in a competitive job market. Applicants with prior experience in marketing or a related field often meet the admission requirements.

Online enrollees gain hands-on experience during professional internships in their local area. Internships and other practicum activities build hands-on experience and professional connections.

Florida International University at a Glance:

Type of School: Public, four-year

Admission Rate: 58%

Total Online Master's Programs: 31

Program Name: Master of science in marketing

Graduate Tuition In State: $8,912

Graduate Tuition Out of State: $21,393

Average Tuition
In-state
$4,721
Out-of-state
$16,529
Retention Rate
89%
Admission Rate
58%
Students Enrolled
58,711
Institution Type
Public
Percent Online Enrollment
68% Percentage of all students who are enrolled online.
Accreditation
Yes Southern Association of Colleges and Schools Commission on Colleges

#2 Best Online Master’s in Marketing

Liberty University

  • Lynchburg, VA
  • 4 years
  • Online + Campus

Graduate students interested in a master's in marketing can earn their degree from Liberty University, located in Lynchburg. The master's in marketing program emphasizes specialized skills, preparing graduates for increased responsibilities and a higher earning potential. A master's degree allows candidates to move up the career ladder or pursue a new career path.

The master's curriculum examines advanced theories and practices in marketing. Learners choose electives or a specialization to stand out in a competitive job market. Applicants who majored in marketing or a related field typically meet the admission requirements.

Online enrollees complement the classroom experience with internship opportunities in their local area. Internships and other practicum activities also provide professional networking opportunities.

Liberty University at a Glance:

Type of School: Private, nonprofit, four-year

Admission Rate: 51%

Total Online Master's Programs: 67

Program Name: Master's in marketing online

Graduate Tuition In State: $7,980

Graduate Tuition Out of State: $7,980

Average Tuition
In-state
$15,417
Out-of-state
$15,417
Retention Rate
81%
Admission Rate
51%
Students Enrolled
85,586
Institution Type
Private
Percent Online Enrollment
92% Percentage of all students who are enrolled online.
Accreditation
Yes Southern Association of Colleges and Schools Commission on Colleges

#3 Best Online Master’s in Marketing

Southern New Hampshire University

  • Manchester, NH
  • 4 years
  • Online + Campus

The master's in marketing degree at Southern New Hampshire University, located in Manchester, uses a flexible distance learning format. The master's in marketing program draws on a rigorous curriculum that prepares graduates for leadership responsibilities. After completing a master's degree, candidates often pursue career advancement in their current field or a new one.

The master's curriculum emphasizes theory and practice in marketing. Learners choose electives or a specialization to gain focused career training. Applicants with a background in marketing typically meet the admission requirements.

Online enrollees complete internship requirements at approved sites in their own community. Graduate students also build professional connections through virtual networking events and other activities.

Southern New Hampshire University at a Glance:

Type of School: Private, nonprofit, four-year

Admission Rate: 88%

Total Online Master's Programs: 22

Program Name: Master's in marketing online

Graduate Tuition In State: $18,810

Graduate Tuition Out of State: $18,810

Average Tuition
In-state
$30,756
Out-of-state
$30,756
Retention Rate
65%
Admission Rate
88%
Students Enrolled
113,514
Institution Type
Private
Percent Online Enrollment
94% Percentage of all students who are enrolled online.
Accreditation
Yes New England Commission on Higher Education

#4 Best Online Master’s in Marketing

Concordia University Wisconsin

  • Mequon, WI
  • 4 years
  • Online + Campus

The online master's degree in marketing at Concordia University Wisconsin, located in Mequon, offers high academic quality. The MBA in strategic marketing program helps graduates move into leadership roles and increase their earning potential. A master's degree can also prepare candidates for opportunities in new fields.

The master's curriculum explores theoretical and practical perspectives in the field. Learners individualize the program to prepare for focused careers. The master's program builds on prior marketing experience gained during a bachelor's program.

Online enrollees work with the program to find internship opportunities in their local area. Graduate students also build professional connections through virtual networking events and other activities.

Concordia University Wisconsin at a Glance:

Type of School: Private, nonprofit, four-year

Admission Rate: 64%

Total Online Master's Programs: 25

Program Name: MBA in strategic marketing

Graduate Tuition In State: $11,052

Graduate Tuition Out of State: $11,052

Average Tuition
In-state
$30,060
Out-of-state
$30,060
Retention Rate
81%
Admission Rate
64%
Students Enrolled
5,777
Institution Type
Private
Percent Online Enrollment
39% Percentage of all students who are enrolled online.
Accreditation
Yes Higher Learning Commission

#5 Best Online Master’s in Marketing

Walsh University

  • North Canton, OH
  • 4 years
  • Online + Campus

From its campus in North Canton, Ohio, Walsh University hosts a top-ranked master's in marketing program. The online MBA in marketing program emphasizes industry-relevant knowledge and skills, preparing graduates for decision-making responsibilities. A master's degree can also lead candidates to new career paths.

The master's curriculum emphasizes the best practices in marketing. Learners take specialized courses to stand out in a competitive job market. Applicants with prior experience in marketing or a related field often meet the admission requirements.

Online enrollees gain real-world experience through internships offered in their local area. Graduate students expand their professional network through internships and online events.

Walsh University at a Glance:

Type of School: Private, nonprofit, four-year

Admission Rate: 76%

Total Online Master's Programs: 7

Program Name: Online MBA in marketing

Graduate Tuition In State: $12,870

Graduate Tuition Out of State: $12,870

Average Tuition
In-state
$29,330
Out-of-state
$29,330
Retention Rate
75%
Admission Rate
76%
Students Enrolled
2,694
Institution Type
Private
Percent Online Enrollment
53% Percentage of all students who are enrolled online.
Accreditation
Yes Higher Learning Commission

#6 Best Online Master’s in Marketing

Regis University

  • Denver, CO
  • 4 years
  • Online + Campus

From its campus in Denver, Colorado, Regis University offers an online master's in marketing. The master of science in marketing program helps graduates increase their salary potential and take on more professional responsibilities. With a master's degree, candidates can also pursue new career opportunities.

The master's curriculum emphasizes both practical and theoretical approaches to marketing. Learners specialize their course of study to prepare for the job market. Applicants without a marketing background may need to complete prerequisite courses to enroll in the program.

Online enrollees gain hands-on experience during professional internships in their local area. Graduate students also build professional connections through virtual networking events and other activities.

Regis University at a Glance:

Type of School: Private, nonprofit, four-year

Admission Rate: 71%

Total Online Master's Programs: 26

Program Name: Master of science in marketing

Graduate Tuition In State: $14,441

Graduate Tuition Out of State: $14,441

Average Tuition
In-state
$37,830
Out-of-state
$37,830
Retention Rate
84%
Admission Rate
71%
Students Enrolled
6,908
Institution Type
Private
Percent Online Enrollment
60% Percentage of all students who are enrolled online.
Accreditation
Yes Higher Learning Commission

#7 Best Online Master’s in Marketing

Regent University

  • Virginia Beach, VA
  • 4 years
  • Online + Campus

Regent University, located in Virginia Beach, enrolls master's students in its online marketing program. The MBA in marketing program uses a rigorous curriculum to prepare graduates for advanced roles in the field. A master's degree can also prepare candidates for opportunities in new fields.

The master's curriculum examines advanced theories and practices in marketing. Learners focus their training by choosing electives based on their interests and career goals. Applicants who majored in marketing or a related field typically meet the admission requirements.

Online enrollees work with the program to arrange professional internships at approved locations in their local area. Graduate students grow their professional connections through internships and virtual networking events.

Regent University at a Glance:

Type of School: Private, nonprofit, four-year

Admission Rate: 86%

Total Online Master's Programs: 37

Program Name: MBA in marketing

Graduate Tuition In State: $15,552

Graduate Tuition Out of State: $15,552

Average Tuition
In-state
$17,220
Out-of-state
$17,220
Retention Rate
78%
Admission Rate
86%
Students Enrolled
10,365
Institution Type
Private
Percent Online Enrollment
92% Percentage of all students who are enrolled online.
Accreditation
Yes Southern Association of Colleges and Schools Commission on Colleges

#8 Best Online Master’s in Marketing

Saint Joseph's University

  • Philadelphia, PA
  • 4 years
  • Online + Campus

The master's in marketing program at Saint Joseph's University, located in Philadelphia, offers a flexible online format. The marketing MS program encourages career training throughout its curriculum, preparing graduates for leadership positions. A master's degree can also prepare candidates for opportunities in new fields.

The master's curriculum examines theoretical and practical perspectives on marketing. Learners prepare for focused career paths by choosing electives and concentrations. Applicants without a marketing background may need to complete prerequisite courses to enroll in the program.

Online enrollees can often complete professional internships at approved locations in their community. The program encourages graduate students to attend networking events to expand their professional connections.

Saint Joseph's University at a Glance:

Type of School: Private, nonprofit, four-year

Admission Rate: 75%

Total Online Master's Programs: 16

Program Name: Marketing MS

Graduate Tuition In State: $17,334

Graduate Tuition Out of State: $17,334

Average Tuition
In-state
$46,350
Out-of-state
$46,350
Retention Rate
88%
Admission Rate
75%
Students Enrolled
7,362
Institution Type
Private
Percent Online Enrollment
33% Percentage of all students who are enrolled online.
Accreditation
Yes Middle States Commission on Higher Education

#9 Best Online Master’s in Marketing

Brenau University

  • Gainesville, GA
  • 4 years
  • Online + Campus

The master's in marketing degree at Brenau University, located in Gainesville, uses a flexible distance learning format. The master of business administration in marketing program emphasizes industry-relevant knowledge and skills, preparing graduates for decision-making responsibilities. Earning a master's degree can help candidates advance in their current career or pursue a new career path entirely.

The master's curriculum emphasizes the best practices in marketing. Learners prepare for focused career paths by choosing electives and concentrations. The MBA program builds on undergraduate training or professional experience in marketing.

Online enrollees work with the program to identify internship opportunities at approved sites in their local community. The program encourages professional development activities, including networking events, so graduate students can expand their professional connections.

Brenau University at a Glance:

Type of School: Private, nonprofit, four-year

Admission Rate: 58%

Total Online Master's Programs: 21

Program Name: Master of business administration in marketing

Graduate Tuition In State: $12,834

Graduate Tuition Out of State: $12,834

Average Tuition
In-state
$29,370
Out-of-state
$29,370
Retention Rate
52%
Admission Rate
58%
Students Enrolled
2,817
Institution Type
Private
Percent Online Enrollment
60% Percentage of all students who are enrolled online.
Accreditation
Yes Southern Association of Colleges and Schools Commission on Colleges

#10 Best Online Master’s in Marketing

Tiffin University

  • Tiffin, OH
  • 4 years
  • Online + Campus

Graduate students interested in a master's in marketing can earn their degree from Tiffin University, located in Tiffin. The master of business administration in marketing program strengthens specialized skills, preparing graduates for leadership roles with a higher earning potential. Earning a master's degree can also help candidates pursue new career opportunities.

The master's curriculum examines theoretical and practical perspectives on marketing. Learners take electives and other specialized courses to gain career-specific training. The MBA program recommends that applicants bring a background in marketing or a related field.

Online enrollees add to their resume by pursuing internship opportunities at approved locations in their area. The program encourages graduate students to participate in hands-on experiences and networking events to grow their professional connections.

Tiffin University at a Glance:

Type of School: Private, nonprofit, four-year

Admission Rate: 69%

Total Online Master's Programs: 24

Program Name: Master of business administration in marketing

Graduate Tuition In State: $12,600

Graduate Tuition Out of State: $12,600

Average Tuition
In-state
$25,710
Out-of-state
$25,710
Retention Rate
65%
Admission Rate
69%
Students Enrolled
2,926
Institution Type
Private
Percent Online Enrollment
51% Percentage of all students who are enrolled online.
Accreditation
Yes Higher Learning Commission

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