Best Online Master’s in Marketing of 2024
Graduates with an online master’s degree in marketing can pursue various career opportunities in the field. Degree-holders can work in sales, advertising, and public relations. Professionals with a master’s degree in marketing often advance more quickly than bachelor’s degree-holders.
After earning a marketing degree online, graduates can become social media managers, sales managers, and market research analysts.
Candidates pursuing an online master’s degree in marketing should hold a bachelor’s degree in marketing or a related field, such as communications or English. Master’s degree-seekers prepare to predict trends, utilize data, and generate public interest. Many programs offer concentrations in areas such as digital marketing and data analysis.
Best Online Master’s in Marketing Degrees of 2024
Florida International University
Miami, FL- 4 year
- Campus + Online
Programmatic Accreditation: Association to Advance Collegiate Schools of Business
Program Cost:
In-State | $27,500
Out-of-State | $27,500
Credits to Graduate: 30
FIU's online MS in marketing focuses on relevant skills, including analytics, brand development, and digital marketing. Your 100% online coursework develops advanced technical proficiencies and versatile, leadership-oriented professional skills.
When you enroll in the program, you'll be placed in a cohort group and advance through coursework with your peers. This structure offers networking advantages, which FIU reinforces with professional development seminars focused on personal branding strategies.
You can also choose from one of three pacing options. Graduate in 10, 16, or 20 months by choosing your own start date.
- In-State$4,721
- Out-of-state$16,529
- In-State$8,912
- Out-of-state$21,393
- Retention Rate90%
- Acceptance Rate64%
- Students Enrolled56,664
- Institution TypePublic
- Percent Online Enrollment65%
- AccreditationYes
William & Mary
- Williamsburg, VA
- 4 year
- Campus + Online
Programmatic Accreditation: Association to Advance Collegiate Schools of Business
Cost per Credit:
In-State | $1,125
Out-of-State | $1,125
Credits to Graduate: 33
Offered through the AACSB-accredited Raymond A. Mason School of Business, W&M's online master's in marketing covers three strategic areas. You'll work with analytical tools for extracting marketing insights, explore innovative marketing practices, and learn integrated communications.
You can also benefit from W&M's acclaimed online learning environment. Well-organized, user-friendly learning management tools make it easy and efficient to track your learning, stay on top of assignments, and connect with faculty.
W&M complements the program's otherwise fully online coursework with a Residency Weekend. This networking-focused event helps you build professional connections and engage with W&M's collaborative culture.
- In-State$17,434
- Out-of-state$40,089
- In-State$10,516
- Out-of-state$28,305
- Retention Rate93%
- Acceptance Rate37%
- Students Enrolled9,517
- Institution TypePublic
- Percent Online Enrollment25%
- AccreditationYes
Southern New Hampshire University
- Manchester, NH
- 4 year
- Campus + Online
Programmatic Accreditation: Accreditation Council for Business Schools and Programs
Cost per Credit:
In-State | $637
Out-of-State | $637
Credits to Graduate: 36
SHNU's online MS in marketing helps you build adaptable skills for the future of the fast-paced, constantly changing marketing industry. A fully online, asynchronous delivery model puts you in total control of your learning schedule. The curriculum aligns with the American Marketing Association's Professional Certified Marketer certification program.
You can choose from four concentrations: digital marketing, new media and communications, research and analytics, and social media marketing. If you have qualified coursework, you can transfer up to one-third of the program's credit requirements and fast-track your completion timeline.
- In-State$15,000
- Out-of-state$15,000
- In-State$18,900
- Out-of-state$18,900
- Retention Rate62%
- Acceptance Rate92%
- Students Enrolled145,533
- Institution TypePrivate
- Percent Online Enrollment96%
- AccreditationYes
Santa Clara University
- Santa Clara, CA
- 4 year
- Campus + Online
Programmatic Accreditation: Association to Advance Collegiate Schools of Business
Cost per Credit:
In-State | $1,186
Out-of-State | $1,186
Credits to Graduate: 36
SCU's online MS in marketing covers marketing strategy, digital analytics, consumer behavior, brand management, and advanced research. You'll also learn to align your professional skills with compliance requirements and corporate branding objectives. Major Silicon Valley tech companies helped shape SCU's curriculum.
You can study part time or full time. If you choose to study full time, you'll have a one-year path to graduation. Apart from a campus-based, networking-focused residency weekend, you'll complete your requirements entirely online.
- In-State$55,224
- Out-of-state$55,224
- In-State$25,170
- Out-of-state$25,170
- Retention Rate94%
- Acceptance Rate54%
- Students Enrolled8,918
- Institution TypePrivate
- Percent Online Enrollment5%
- AccreditationYes
The University of Alabama
- Tuscaloosa, AL
- 4 year
- Campus + Online
Programmatic Accreditation: Association to Advance Collegiate Schools of Business
Cost per Credit:
In-State | $440
Out-of-State | $440
Credits to Graduate: 30-33
UA Online's MS in marketing covers a combination of traditional and digital marketing concepts. You can emerge from this 100% online program with a versatile blend of time-tested and innovative skills. UA Online offers a generalist track and two concentrations: marketing analytics and media for digital and social platforms.
Application requirements include a resume, two letters of recommendation, and GRE/GMAT scores. You'll need at least a combined verbal and quantitative GRE score of 309 or a minimum GMAT score of 550.
- In-State$10,780
- Out-of-state$30,250
- In-State$10,780
- Out-of-state$30,250
- Retention Rate89%
- Acceptance Rate79%
- Students Enrolled38,316
- Institution TypePublic
- Percent Online Enrollment40%
- AccreditationYes
Walsh College
- Troy, MI
- 4 year
- Campus + Online
Programmatic Accreditation: Accreditation Council for Business Schools and Programs
Cost per Credit:
In-State | $924
Out-of-State | $924
Credits to Graduate: 33
In Walsh's online MS in marketing program, you'll learn to extract targeted insights from data sets and navigate the industry's fast rate of change. A flexible online learning environment, experienced faculty, and complete career services can benefit each enrollee.
The 33-credit curriculum includes electives and culminates in a consulting-focused capstone experience. Walsh also offers a unique dual-degree program, which allows you to add an MBA to your MS in marketing by taking as few as three additional courses.
- In-State$19,785
- Out-of-state$19,785
- In-State$16,401
- Out-of-state$16,401
- Retention RateN/A
- Acceptance RateN/A
- Students Enrolled1,492
- Institution TypePrivate
- Percent Online Enrollment100%
- AccreditationYes
Webster University
- Saint Louis, MO
- 4 year
- Campus + Online
Programmatic Accreditation: Accreditation Council for Business Schools and Programs
Cost per Credit:
In-State | $730
Out-of-State | $730
Credits to Graduate: 36
Webster's online MS in marketing takes a practical approach, equipping you with vital skills for digital marketing careers. Coursework emphasizes analysis and problem-solving, building your ability to find effective solutions to real-world marketing challenges.
You can complete this 100% online degree synchronously or asynchronously in as little as 18 months. Webster also offers a dual MBA/MS marketing program, which covers an expanded set of business management topics.
Small class sizes, networking opportunities, and Webster's close alignment with more than 100 professional organizations add further value to the program.
- In-State$28,500
- Out-of-state$28,500
- In-State$13,500
- Out-of-state$13,500
- Retention Rate77%
- Acceptance Rate59%
- Students Enrolled6,779
- Institution TypePrivate
- Percent Online Enrollment61%
- AccreditationYes
Saint Joseph's University
- Philadelphia, PA
- 4 year
- Campus + Online
Programmatic Accreditation: Association to Advance Collegiate Schools of Business
Cost per Credit:
In-State | $1,192
Out-of-State | $1,192
Credits to Graduate: 30
In SJU's online MS in marketing, the curriculum explores the intersection of consumer behavior and marketing analytics. You can complete the 100% online program through part-time or full-time enrollment. As a full-time learner, you can graduate in as little as one year. SJU designed the program to meet the unique needs of working students.
You receive a dedicated student support coordinator to help you succeed in SJU's online learning environment. SJU will also connect you to its extensive career resources, including professional development workshops, networking opportunities, and campus-based job recruitment events.
- In-State$47,740
- Out-of-state$47,740
- In-State$18,144
- Out-of-state$18,144
- Retention Rate89%
- Acceptance Rate83%
- Students Enrolled6,464
- Institution TypePrivate
- Percent Online Enrollment40%
- AccreditationYes
Texas A & M University-Commerce
- Commerce, TX
- 4 year
- Campus + Online
Programmatic Accreditation: Association to Advance Collegiate Schools of Business
Cost per Credit:
In-State | $783
Out-of-State | $1,191
Credits to Graduate: 30
TAMUC's online MS in marketing and marketing analytics helps you build job-ready skills with no GRE/GMAT or thesis requirements. You'll learn about digital and social media marketing, market research and analytics, and consumer psychology. The AACSB-accredited program also includes internship opportunities to connect with potential employers.
Uniquely, TAMUC offers graduate marketing students the option to minor in analytics or digital marketing. Minors essentially function as concentrations, enabling you to build advanced skills in targeted areas.
For added customization, you can opt to complete the program entirely online or by completing half your classes at TAMUC's Dallas-area campus. Note that this program is not available to international students.
- In-State$4,790
- Out-of-state$17,030
- In-State$3,630
- Out-of-state$10,974
- Retention Rate60%
- Acceptance Rate87%
- Students Enrolled11,504
- Institution TypePublic
- Percent Online Enrollment75%
- AccreditationYes
Lasell University
- Newton, MA
- 4 year
- Campus + Online
Programmatic Accreditation: Accreditation Council for Business Schools and Programs
Cost per Credit:
In-State | $649
Out-of-State | $649
Credits to Graduate: 39
Lasell's online MS in marketing covers 39 credits. Your coursework will focus on data analytics, market research, product development, and strategic marketing for digital environments. Through small classes capped at 23 students, you can graduate in as little as 12 months.
This 100% online program delivers excellent flexibility for working professionals. You can choose to cap your learning with an internship or capstone project, and you don't need GRE or GMAT results to apply.
- In-State$40,350
- Out-of-state$40,350
- In-State$11,268
- Out-of-state$11,268
- Retention Rate72%
- Acceptance Rate85%
- Students Enrolled1,695
- Institution TypePrivate
- Percent Online Enrollment70%
- AccreditationYes
Why Get a Master’s in Marketing?
Graduates with an online master’s degree in marketing often benefit from increased career options. A master’s degree in marketing can qualify holders for high-earning positions and leadership roles.
Earning potential for professionals with an online master’s degree in marketing varies by position. According to May 2023 data from the BLS, market research analysts earn a median salary of $74,680 per year. Marketing managers, on the other hand, earn a median annual salary of $157,620.
Many schools offer marketing master’s degrees online. Online programs provide flexible scheduling options, which can benefit working professionals. Additionally, online learners can save money on transportation and housing costs.
How Much Does a Marketing Degree Cost?
The average cost of graduate tuition and fees is $18,342, according to the National Center for Education Statistics.
Students in online master’s programs can save money on commuting or relocating. Distance learners can also continue earning an income by working during the day and completing coursework in the evenings.
Before pursuing an online marketing master’s degree, students should consider costs associated with in-person components such as internships.
Additional Online Student Fees
Learners can save money by pursuing an online master’s degree in marketing. However, online students need reliable technology and a high-speed internet connection.
Some online programs also require in-person components. Students should consider associated commuting costs and lost wages.
Degree-seekers also purchase books and supplies. Some institutions require graduation fees and fees for transcript requests. Finally, graduates may pursue certification, which requires additional costs.
Courses in a Master’s in Marketing Program
Students earning an online master’s degree in marketing learn to analyze data, increase public interest, and communicate effectively. Students may take specialized classes based on their interests. Marketing programs may emphasize an area such as management or analytics.
Many online master’s degrees in marketing require the following courses. However, available classes vary by program.
- Consumer Behavior: This class explores the cognitive and behavioral bases of consumers’ buying decisions. Students examine the decision-making process in relation to products and services. This knowledge helps marketing directors and managers make decisions about promotions, campaigns, and marketing strategies.
- Marketing Research and Analytics: Students in this course learn about marketing research methods. Participants learn to identify market problems and opportunities. Students learn how to generate and evaluate marketing decisions. Graduates can use these skills as decision-makers in various marketing careers.
- Digital and Direct Marketing: This course emphasizes the importance of digital marketing through platforms such as social media. Degree-seekers learn how to assess customer needs and develop full marketing packages. Graduates can use these skills to help brands and companies grow.
Marketing Specializations
Many marketing master’s degrees feature specializations, also called concentrations and tracks. Master’s degree-seekers should consider their career goals to select a program with a relevant specialization option.
Students in programs without specialization options can explore a marketing subfield through elective coursework. The following list highlights specializations common to master’s degrees in marketing. Available concentrations vary by program.
Market Research and Analytics
This specialization emphasizes research and data analysis. Students learn how to analyze data to produce effective marketing strategies for companies and products. After earning an online master’s degree in marketing with this specialization, graduates can become market analysts, marketing directors, and survey researchers.Digital Marketing
Learners in this subfield explore topics including social media, search engine optimization, and email campaigns. Students learn how to optimize campaigns and marketing strategies using online marketing analytics. Graduates can pursue careers as social media marketers and digital marketing managers.Public Relations
The public relations field involves marketing that does not require payment. Students learn how to generate interest in a person, company, or organization without paid advertising. Enrollees learn how to develop press releases, write speeches, and interact with the press. Graduates can pursue careers as public relations specialists.
How Much Do Marketing Majors Make?
Graduates with a master’s degree in marketing can pursue careers in advertising, sales, and communications. Common positions for graduates include marketing director; survey researcher; and advertising, promotions, and marketing manager.
Marketing directors earn an average salary of $99,420 per year according to January 2025 Payscale data. The BLS reports advertising, promotions, and marketing managers earn a median annual salary of $156,580. A master’s degree in the field can help professionals obtain promotions and higher pay.
According to 2023 BLS data, market research analysts and survey researchers earn median annual salaries of $74,680 and $60,960, respectively. While bachelor’s degree-holders can qualify for these roles, a master’s degree can make professionals more competitive for promotions and raises.
Career and Salary Outlook for Marketing
A master’s degree in marketing can lead to occupations in several fields. Companies, nonprofits, and government agencies need marketing professionals. Graduates often promote products, services, and individuals such as politicians and musicians.
Frequently Asked Questions About Marketing
What jobs can you get with a master’s in marketing?
Graduates with a master’s degree in marketing can pursue roles as advertising, promotions, and marketing managers. Graduates can also become marketing directors and market research analysts.
How long does it take to get a master’s in marketing?
Most online master’s degrees in marketing require 30-34 credits. Full-time students typically graduate in two years. Some programs offer accelerated tracks.
What are the highest-paying marketing jobs?
According to the Bureau of Labor Statistics (BLS), advertising, promotions, and marketing managers earn a median salary of $156,580 per year.
