The Best Online Master’s in Marketing
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Best Online Master's in Marketing
Graduates with an online master's degree in marketing can pursue various career opportunities in the field. Degree-holders can work in sales, advertising, and public relations. Professionals with a master's degree in marketing often advance more quickly than bachelor's degree-holders.
After earning a marketing degree online, graduates can become social media managers, sales managers, and market research analysts.
Candidates pursuing an online master's degree in marketing should hold a bachelor's degree in marketing or a related field, such as communications or English. Master's degree-seekers prepare to predict trends, utilize data, and generate public interest. Many programs offer concentrations in areas such as digital marketing and data analysis.
Frequently Asked Questions About Marketing
Graduates with a master's degree in marketing can pursue roles as advertising, promotions, and marketing managers. Graduates can also become marketing directors and market research analysts.
Most online master's degrees in marketing require 30-34 credits. Full-time students typically graduate in two years. Some programs offer accelerated tracks.
According to the Bureau of Labor Statistics (BLS), advertising, promotions, and marketing managers earn a median salary of $141,490 per year.
Why Get a Master's in Marketing?
Graduates with an online master's degree in marketing often benefit from increased career options. A master's degree in marketing can qualify holders for high-earning positions and leadership roles.
Earning potential for professionals with an online master's degree in marketing varies by position. According to the BLS, market research analysts earn a median salary of $65,810 per year. Marketing managers, on the other hand, earn a median annual salary of $141,490.
Many schools offer marketing master's degrees online. Online programs provide flexible scheduling options, which can benefit working professionals. Additionally, online learners can save money on transportation and housing costs.
How Much Does a Marketing Degree Cost?
The average cost of graduate tuition and fees was $19,314 for the 2018-19 academic year, according to the National Center for Education Statistics.
Students in online master's programs can save money on commuting or relocating. Distance learners can also continue earning an income by working during the day and completing coursework in the evenings.
Before pursuing an online marketing master's degree, students should consider costs associated with in-person components such as internships.
Additional Online Student Fees
Learners can save money by pursuing an online master's degree in marketing. However, online students need reliable technology and a high-speed internet connection.
Some online programs also require in-person components. Students should consider associated commuting costs and lost wages.
Degree-seekers also purchase books and supplies. Some institutions require graduation fees and fees for transcript requests. Finally, graduates may pursue certification, which requires additional costs.
How Much Do Marketing Majors Make?
Graduates with a master's degree in marketing can pursue careers in advertising, sales, and communications. Common positions for graduates include marketing director; survey researcher; and advertising, promotions, and marketing manager.
Marketing directors earn an average salary of $92,080 per year according to April 2022 Payscale data. The BLS reports advertising, promotions, and marketing managers earn a median annual salary of $141,490. A master's degree in the field can help professionals obtain promotions and higher pay.
According to BLS data, market research analysts and survey researchers earn median annual salaries of $65,810 and $59,870, respectively. While bachelor's degree-holders can qualify for these roles, a master's degree can make professionals more competitive for promotions and raises.
Courses in a Master's in Marketing Program
Students earning an online master's degree in marketing learn to analyze data, increase public interest, and communicate effectively. Students may take specialized classes based on their interests. Marketing programs may emphasize an area such as management or analytics.
Many online master's degrees in marketing require the following courses. However, available classes vary by program.
This class explores the cognitive and behavioral bases of consumers' buying decisions. Students examine the decision-making process in relation to products and services. This knowledge helps marketing directors and managers make decisions about promotions, campaigns, and marketing strategies.Consumer Behavior
Students in this course learn about marketing research methods. Participants learn to identify market problems and opportunities. Students learn how to generate and evaluate marketing decisions. Graduates can use these skills as decision-makers in various marketing careers.Marketing Research and Analytics
This course emphasizes the importance of digital marketing through platforms such as social media. Degree-seekers learn how to assess customer needs and develop full marketing packages. Graduates can use these skills to help brands and companies grow.Digital and Direct Marketing
Marketing Specializations
Many marketing master's degrees feature specializations, also called concentrations and tracks. Master's degree-seekers should consider their career goals to select a program with a relevant specialization option.
Students in programs without specialization options can explore a marketing subfield through elective coursework. The following list highlights specializations common to master's degrees in marketing. Available concentrations vary by program.
This specialization emphasizes research and data analysis. Students learn how to analyze data to produce effective marketing strategies for companies and products. After earning an online master's degree in marketing with this specialization, graduates can become market analysts, marketing directors, and survey researchers.Market Research and Analytics
Learners in this subfield explore topics including social media, search engine optimization, and email campaigns. Students learn how to optimize campaigns and marketing strategies using online marketing analytics. Graduates can pursue careers as social media marketers and digital marketing managers.Digital Marketing
The public relations field involves marketing that does not require payment. Students learn how to generate interest in a person, company, or organization without paid advertising. Enrollees learn how to develop press releases, write speeches, and interact with the press. Graduates can pursue careers as public relations specialists.Public Relations
Career and Salary Outlook for Marketing
A master's degree in marketing can lead to occupations in several fields. Companies, nonprofits, and government agencies need marketing professionals. Graduates often promote products, services, and individuals such as politicians and musicians.
Market Research Analyst
These analysts study market conditions and data to examine the potential sales of a product or service. They may pitch and design marketing campaigns and measure campaigns' effectiveness. Research analysts can work in an office or remotely.Advertising, Promotions, and Marketing Manager
These managers work with colleagues to plan advertising campaigns and generate interest in services and products. They may plan promotions such as sales, giveaways, and contests. Most marketing managers work in office settings. Many types of companies and organizations hire these professionals.Survey Researcher
Survey researchers often work for research firms, nonprofits, and corporations. These professionals design and conduct surveys and analyze data. They may coordinate surveyors, test surveys' efficacy, and summarize data. These researchers can work in various fields and settings.
| Career | Median Annual Salary | Projected Growth Rate (2020-2030) |
|---|---|---|
| Market Research Analyst | $65,810 | 22% |
| Advertising, Promotions, and Marketing Manager | $141,490 | 10% |
| Survey Researcher | $59,870 | 4% |
Source: Bureau of Labor Statistics
Best Online Master's in Marketing
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Florida International UniversityLocation
Miami, FL
Tuition$9180
Graduation Rate58%
Since opening in 1972, Florida International University's annual enrollment has grown to about 40,000 students. Located in Miami, FIU prepares its student to be leaders in the global market.
FIU's master of science in marketing online focuses on marketing dynamics by offering three concentrations: marketing analytics, brand development, and digital marketing. This master's degree curriculum gives insight into influential marketing dynamics in courses such as integrated marketing communications, marketing management in a global environment, and marketing analytics.
Applying for this 30-credit master's degree program requires a bachelor's degree with a minimum 3.0 GPA and a 500 GMAT or three years of work experience.
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Liberty UniversityLocation
Lynchburg, VA
Graduation Rate50%
Founded in 1971 as a private evangelical Christian university, Liberty University operates from its Lynchburg, Virginia, campus. Around 46% of Liberty's nearly 108,000 student body attends online.
The five specializations of Liberty's master's in marketing online are sports marketing and media, social media management, digital marketing and advertising, and public relations. Featured courses in this 36-hour master's degree program curriculum include brand management, strategic marketing management, and a marketing strategy capstone.
Applicants must have a regionally or nationally accredited bachelor's degree with a GPA of at least 3.0.
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Southern New Hampshire UniversityLocation
Manchester, NH
Graduation Rate54%
Southern New Hampshire's campus sits in Manchester, New Hampshire. Since 1932, this private, nonprofit school has grown from a small college to a university of approximately 138,000 students, 98% online.
SNHU's master of science in marketing online offers four concentrations: marketing research and analysis, new media and communications, digital marketing, and social media marketing. Along with a marketing capstone, the 36-credit master's in marketing program offers courses such as international marketing strategy, strategic digital marketing, and integrated marketing communications.
SNHU does not require GMAT or GRE scores. Applicants must supply official undergraduate transcripts and fill out a graduate application.
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Concordia University – WisconsinLocation
Mequon, WI
Graduation Rate59%
Located in Mequon, Wisconsin, Concordia University-Wisconsin has been a prominent private Lutheran University since 1881. It has a 12-to-1 student-faculty ratio with a yearly enrollment of 8,004 students.
CUW's online master of business administration in marketing online focuses on honing marketing competitiveness through better planning, implementation, and management of marketing activities. The 36-hour curriculum provides strategy-oriented courses such as social marketing strategies, legal aspects, and strategic marketing.
The application process doesn't require a GMAT or GRE score. Instead, applicants must present a resume, two letters of recommendation, official transcripts, an essay, and verification of a bachelor's degree from an accredited college or university.
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Walsh UniversityLocation
North Canton, OH
Graduation Rate59%
Walsh University's 136-acre campus sits in North Canton, Ohio. Founded in 1960, this private Catholic university enrolls about 2,650 students.
The master of business administration in marketing online from Walsh emphasizes the abilities necessary to lead marketing campaigns. The 36-credit curriculum reinforces this with courses such as sustainable ethical leadership, a leadership experience practicum, and strategic management.
Walsh does not require a GMAT or GRE score from master's degree applicants. Instead, they must present a current resume, official transcripts, and proof of a bachelor's degree from an accredited university.
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Union CollegeLocation
Barbourville, KY
Graduation Rate27%
From its Barbourville, Kentucky, campus, Union College has been educating students since 1879. This private United Methodist school has an enrollment of over 1,000 students.
Union's online master of science in digital marketing and communications helps students gain a competitive advantage in the emerging marketing and communications fields. To further this cause, Union features a curriculum with courses such as internet consumer behavior, e-commerce, and strategic decisions.
This 30-credit master's degree online program requires applicants to show proof of a bachelor's degree from a regionally accredited academic institution.
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Regis UniversityLocation
Denver, CO
Graduation Rate69%
Since 1877, Regis University has been a private Jesuit University in Denver, Colorado. Among its five different colleges, this university has around 6,900 students with a student-to-faculty ratio of 12-to-1.
Instead of concentrating on just selling products, Regis's online master of science in marketing emphasizes the development skills for discovering real market segments and communicating ideas. The 30-credit curriculum supports this theme with courses such as marketing mix decisions, market opportunity assessment, and customer relations development and management. Also, it features a capstone in product management.
Applicants must apply with a resume, essay, and an official transcript form from a regionally accredited institution or equivalent.
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Regent UniversityLocation
Virginia Beach, VA
Graduation Rate59%
Regent University has a 70-acre campus in Virginia Beach, Virginia. Since 1978, this private Christian university has grown to an annual enrollment of over 10,500 students.
Regent's master of business administration marketing online program emphasizes Christian leadership in maximizing communication, ethical standards, and strategic marketing tactics. This master's degree online program offers dynamic marketing courses such as managerial economics, viral marketing, and consumer behavior-the psychology of marketing.
Regent requires applicants to hold a bachelor's degree from a regionally accredited academic institution. The school's selection process depends on academic achievement, leadership experience, philosophical compatibility with the program's outcomes, and writing quality.
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Saint Joseph's UniversityLocation
Philadelphia, PA
Graduation Rate80%
Established in 1851, St. Joseph's University firmly adheres to its Jesuit Catholic founders' educational standards. These spiritual core values have made this Philadelphia-based school a trusted learning mecca for over 8,000 students.
SJU's s top-ranked master of science in marketing online offers a blend of active academic learning and real-time marketing experiences. Within the 30-credit curriculum, students get to work with local business leaders and learn from expert faculty members in courses such as marketing analysis, predictive analytics in marketing, and promotional strategy.
This school requires applicants to show proof of an undergraduate degree from a regionally accredited university or college, official transits, GMAT/GRE scores, a resume, and two letters of recommendation.
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Brenau UniversityLocation
Gainesville, GA
Graduation Rate43%
Since 1878, Brenau University has operated as a private university in Gainesville, GA. It has a student body of over 3,800 students from around 32 states and 22 foreign countries.
Brenau's master of business administration in marketing provides a 15-course, 45-credit platform to investigate significant marketing areas, including product development, sales management, and advertising promotions. Within its targeted curriculum, feature courses include excellence in operations, management of people, and international finance.
Admission requirements include an official transcript (3.0 GPA), a resume, and a bachelor's degree from an accredited college or university.
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Tiffin UniversityLocation
Tiffin, OH
Graduation Rate29%
Tiffin, Ohio, is the home of Tiffin University. Established in 1888, this private university has a student population of over 3,000.
With its master of business administration in marketing online program, TU strives to help students develop their ability to maximize marketing outcomes on a local and international level. The highlighted courses within the 36-credit curriculum include managerial business foundations, fundamentals of quantitative business, and global marketing management.
Applying for this MBA program requires a bachelor's degree from a regionally accredited institution, a minimum GPA of 3.0, a professional resume or curriculum vitae (CV), and a personal statement resume.
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Lasell UniversityLocation
Newton, MA
Graduation Rate61%
Founded in 1851, Lasell University spreads over 54 acres within several Newton, Massachusetts, neighborhoods. Nearly 2,000 students attend this private university.
Lasell's globally accredited (ACBSP) master of science in marketing online focuses on the working professional looking to increase marketing and leadership capabilities. The 36-credit curriculum emphasizes digital strategy, product development, data-driven analytics, and integrated marketing communications. Internship and research project capstones round out the program.
Application requirements include official transcripts, a one-page personal goals statement, and a resume. For recent college graduates with less than three years of work experience, Lasell recommends 3.0 or higher GPA.
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Dallas Baptist UniversityLocation
Dallas, TX
Graduation Rate53%
Since its inception in 1898, Dallas Baptist has been making a spiritual and educational impact far beyond its location in Dallas, Texas. It has a total annual enrollment of over 4,700 students.
DBU's online master of business administration in marketing program focuses on distribution channels management, marketing strategy, implementation issues, and integrated marketing communications. The 36-credit curriculum includes courses such as business development strategies, new product development, and international marketing.
Applicants must have a bachelor's degree from a regionally accredited institution, character references, a minimum 3.0 GPA, and a GMAT score of at least 425.
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New England CollegeLocation
Henniker, NH
Graduation Rate25%
From its Henniker, New Hampshire, campus, New England College serves around 3,900 students. NEC has been a private, nonprofit institution since its beginning in 1946.
NEC's online master of business administration in digital marketing prepares students for marketing success by featuring real-world projects, current academic research, and instructors with vast industry experience. The curriculum provides courses such as social media campaigns with clients, foundations of digital marketing, and marketing analytics in digital marketing.
NEC does not publish admission requirements for this master's degree. Interested parties must fill out the form on this page or email graduateadmission@nec.edu.
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Bellevue UniversityLocation
Bellevue, NE
Launched in 1966, Bellevue University operates as a private university in Bellevue, Nebraska. For the last 25 years, this university has offered online degree options to nearly 9,000 student enrollees annually.
BU offers a 36-credit master of science in strategic marketing that addresses strategy-based marketing goals such as determining market demand and identifying new market potentials with courses such as social media marketing campaigns, buyer behavior, and marketing analytics.
Admission requirements include a bachelor's degree from a regionally accredited institution, a 2.5 GPA over the last 60 credits of coursework, and possible recommendation letters.
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