The Best Online Bachelor's in Marketing 2020

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An online marketing degree can lead to jobs in diverse fields, like marketing, advertising, and digital media.

The minimum education requirement for most marketing jobs, a bachelor's in marketing provides skills in management, finance, and economics. Additionally, bachelor's in marketing students gain soft skills in areas like communication, creativity, and leadership, which help professionals in nearly every field succeed.

Top 10 Online Bachelor's Programs in Marketing 2020

#1 University of Minnesota-Twin Cities Minneapolis, MN
#2 University of Massachusetts-Amherst Amherst, MA
#3 Temple University Philadelphia, PA
#4 Oregon State University Corvallis, OR
#5 Washington State University Pullman, WA
#6 Colorado State University Fort Collins, CO
#7 Florida International University Miami, FL
#8 Houghton College Houghton, NY
#9 University of Alabama at Birmingham Birmingham, AL
#10 University of Memphis Memphis, TN

The Best Online Bachelor's in Marketing Programs

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4

Oregon State University 

Corvallis, OR

About this school

Founded in 1868, Oregon State University is the flagship institution in the state's public university system. Oregon State offers online degrees through its Ecampus program, including an online business administration degree with focus areas in marketing and digital marketing. Oregon State ranks as one of the best online marketing programs for its flexible curriculum that prioritizes innovation, entrepreneurship, and experiential learning.

The fully online marketing degree trains students in marketing fundamentals, including market research, segmentation and targeting, consumer behavior, and marketing strategy. The digital marketing focus prepares students to create data-driven strategies for social media campaigns, with courses in analytics and business intelligence. Digital marketing students also take courses in search engine marketing and digital media and marketing integration.

Applicants must submit transcripts. Oregon State prefers a first-year cumulative GPA of at least 3.0, and high school seniors must submit SAT or ACT scores. Online students gain access to success coaching, library services, and free online tutoring. Oregon State also offers career guidance to online learners. All online students pay a flat tuition rate regardless of residency.

Graduation Rate
67%
Percent Receiving Loans
52%
Online Enrollment
19%
5

Washington State University 

Pullman, WA

About this school

A public research university founded in 1890, Washington State University grants online degrees through the WSU Global Campus. Offered through the Carson College of Business, the online bachelor's degree in marketing includes coursework in marketing research, international marketing, and consumer behavior. Marketing majors build practical skills through a curriculum focused on marketing strategy and management.

Students must complete business administration certification before earning their marketing degree. The certification curriculum covers fundamental business topics like financial accounting, business statistics, and managing information technology. Students then take marketing courses on topics like marketing research and promotion management. Students can choose from two upper-division marketing electives to customize the degree around their interests and professional goals.

The Carson College of Business requires a six-credit international experience to prepare graduates for a global marketplace. Online learners can fulfill the requirement through an internship, coursework, or a study abroad experience. The 120-credit online marketing degree also includes general education requirements, which transfer students can meet through prior college credits. Prospective students must submit transcripts.

Graduation Rate
59%
Percent Receiving Loans
44%
Online Enrollment
10%
6

Colorado State University 

Fort Collins, CO

About this school

A public institution founded in 1870, Colorado State University grants online degrees through CSU Global. Students can earn a bachelor's degree in marketing from CSU's fully online program. CSU ranks as one of the best marketing schools for its focus on cutting-edge marketing theory, which trains students to define target markets, understand buyer behavior, and evaluate market segments.

The online marketing degree comprises 120 credits, including general education courses that build critical thinking and problem-solving skills. Transfer students can fulfill CSU's general education requirements through prior college credits. Marketing majors take courses on consumer behavior, product and brand management, digital marketing, and market research. Students can build hands-on experience through an optional internship. The program culminates in a marketing capstone project.

Online students can pursue a degree specialization to complement their major, choosing from options like business administration, digital marketing, and data analysis. CSU's online courses do not require set meeting times and offer monthly start dates. Online learners can also choose accelerated courses to expedite graduation.

Graduation Rate
71%
Percent Receiving Loans
46%
Online Enrollment
14%
7

Florida International University 

Miami, FL

About this school

One of the country's largest universities, Florida International University is a public institution that enrolls over 55,000 students. FIU offers online degrees, including an online bachelor of business administration with a concentration in marketing. The online marketing degree prepares graduates for careers in e-marketing, social media marketing, marketing research, and related fields. The curriculum emphasizes marketing principles and strategies, with training in consumer behavior, presentation skills, and product marketing.

The 120-credit degree includes general education requirements and core business classes, such as financial management, information systems management, and applied business statistics. The program also incorporates business professional development courses, like career management and speech and writing for business communications.

Marketing courses cover topics like market research, personal selling, and marketing strategy. Students can customize the degree with electives on topics like marketing of small business enterprises, export marketing, and retail marketing.

First-time freshmen applicants must submit official high school transcripts and ACT or SAT scores. Transfer applicants must provide official college transcripts. Transfer applicants with fewer than 60 college credits must also provide high school transcripts and SAT or ACT scores.

Graduation Rate
58%
Percent Receiving Loans
22%
Online Enrollment
29%
8

Houghton College 

Houghton, NY

About this school

A private college affiliated with the Wesleyan Church, Houghton College dates back to 1883. Houghton College's online programs include a bachelor's degree in integrated marketing communication. Students can complete the degree as a bachelor of business administration or a bachelor of science in marketing.

The program emphasizes the communication side of marketing, focusing on advertising, public relations, and marketing events. Graduates can manage and implement marketing plans in marketing and promotions roles.

Online learners must complete 124 credits to earn the degree. The BBA requires 31 liberal arts credits, while the BS requires 62 liberal arts credits. Marketing classes cover topics like social media marketing, advertising principles, and marketing research. Marketing majors also study business principles and public relations.

Classes follow eight-week terms and Houghton College does not require set login times, giving students the flexibility to balance their studies with personal and professional responsibilities. Applicants must provide a personal statement, a recommendation letter, transcripts, and standardized test scores, with the option to waive the test score requirement.

Graduation Rate
91%
Percent Receiving Loans
61%
Online Enrollment
2%
9

University of Alabama at Birmingham 

Birmingham, AL

About this school

A public research university dating back to 1936, the University of Alabama at Birmingham offers online business degrees through the Collat School of Business. Students can earn a fully online marketing bachelor's degree that emphasizes sales techniques, marketing communications, and multinational business practices, preparing for careers in sales, marketing management, public relations, advertising, and promotions.

Marketing majors complete upper-division business classes on topics like information systems, operations management, and business communications. Core marketing classes include training in retail marketing, distribution management, and professional selling.

Learners can gain hands-on training through an optional internship. Additionally, the online marketing degree incorporates a strategic marketing capstone course, allowing students to demonstrate their skills. Applicants must submit official transcripts. Admitted online marketing students qualify for scholarship opportunities.

Graduation Rate
58%
Percent Receiving Loans
55%
Online Enrollment
28%
10

University of Memphis 

Memphis, TN

About this school

Founded in 1912, the University of Memphis is a public research institution with a historic, tree-lined campus in a residential neighborhood. UofM offers online programs that prioritize flexibility, including an online bachelor's degree in marketing management. Offered through the Fogelman College of Business and Economics, the marketing management degree covers fundamental business principles and marketing skills, preparing graduates for a variety of marketing jobs.

Marketing majors take courses in consumer research, product development, marketing strategy, and customer relationship management. The program's management focus provides training in overseeing marketing strategies and managing marketing campaigns. The business curriculum offers classes like business analytics, financial management, and operations management. Marketing students can choose from electives, like retail marketing and social media marketing, to customize the degree around their career goals.

Online learners must also complete general education courses to meet the 120-credit requirement for the bachelor's degree. Students can complete these requirements online through UofM Global or through transfer credits.

Prospective transfer students need a minimum 2.0 GPA. Applicants must submit official transcripts. Prospective students with fewer than 15 credits must submit high school transcripts and ACT or SAT scores.

Graduation Rate
48%
Percent Receiving Loans
56%
Online Enrollment
20%
11

Oklahoma State University 

Stillwater, OK

About this school

A public institution serving Oklahoma since 1890, Oklahoma State University ranks as one of the best online marketing schools. Online learners can earn a bachelor's degree in marketing through the Spears School of Business. The 120-credit online marketing degree blends business and marketing training with professional development support, preparing graduates for careers in marketing, sales, and promotions.

Marketing majors must complete a first-year business seminar and courses in career planning for business success and professional development for business success. Students then complete core business classes on topics like entrepreneurship, finance, strategic management, and data analytics.

Marketing courses include marketing analytics, consumer and market behavior, and managerial strategies in marketing. Students can choose from upper-division marketing and business electives to customize the degree. OSU offers concentrations to further specialize the degree, including:

  • Communications
  • Marketing Research and Analytics
  • Personal Selling and Sales Management

Prospective students with more than seven prior college credits apply as transfer students. Transfer students must submit official transcripts from all colleges and universities attended. Applicants with fewer than 24 college credits must also submit high school transcripts and ACT or SAT scores.

Graduation Rate
61%
Percent Receiving Loans
59%
Online Enrollment
19%
12

Maryville University of Saint Louis 

Saint Louis, MO

About this school

A private Catholic institution founded in 1872, Maryville University of Saint Louis grants degrees from its campus outside of St. Louis and online. At Maryville, online courses replicate the small sizes of on-campus classes, with an average class size of 15 students. Online learners can earn a BS in marketing.

The fully online marketing degree covers topics like digital marketing, product development, and consumer behavior. In addition to the marketing curriculum, Maryville students complete core business classes that develop management expertise. The 128-credit marketing degree also includes general education courses that strengthen critical thinking and creative analysis skills.

Senior marketing majors create a marketing plan, conduct market research, and analyze market opportunities through an experience course. Students can also pursue internship opportunities to gain hands-on professional experience.

Prospective transfer students must hold a minimum 2.0 GPA and submit official transcripts from all attended colleges and universities. Applicants with fewer than 60 college credits must submit official high school transcripts. Marketing majors can transfer general education, business, and marketing classes toward the degree, but they must complete at least 30 credits at Maryville.

Graduation Rate
72%
Percent Receiving Loans
51%
Online Enrollment
25%
13

Pace University-New York 

New York, NY

About this school

Since its founding in 1906 as a business school, Pace University has granted undergraduate business degrees. Today, the Lubin School of Business offers a fully online bachelor of business administration in business studies with a marketing and management concentration. The degree-completion program helps students with prior college credits complete their degrees.

Students take core business classes on topics like financial accounting, business law, and business analytics. The marketing and management concentration incorporates coursework on marketing techniques, multinational business operations, and managerial skill sets. Students also take courses in organizational behavior, managerial marketing, public relations, and strategic independent marketing. Online learners can complete an optional internship or independent study project to expand their skills.

Students can transfer up to 64 credits toward the online marketing degree. Pace accepts credits for academic, life, and work experience. Prospective students must hold at least 56 credits with a minimum 2.75 GPA.

Graduation Rate
56%
Percent Receiving Loans
61%
Online Enrollment
17%
14

Old Dominion University 

Norfolk, VA

About this school

Old Dominion University's distance learning offerings predate the internet. During the 1980s, ODU offered distance education to deployed students in the U.S. Navy. Today, ODU offers several online degrees, including a fully online bachelor of science in business administration in marketing degree. The marketing program trains students to analyze data, develop marketing strategies, and solve marketing problems.

The 120-credit online marketing degree incorporates core business classes on financial accounting, statistical data analysis, and financial management. The marketing curriculum includes courses on consumer behavior, marketing research, international marketing, and marketing policy. ODU students can choose from several marketing electives to customize the degree.

Online courses follow ODU's semester calendar. Applicants must submit official transcripts. ODU offers guaranteed admission to graduates from the Virginia Community College System and select educational institutions. Virginia residents receive a tuition discount.

Graduation Rate
52%
Percent Receiving Loans
65%
Online Enrollment
27%
15

University of Toledo 

Toledo, OH

About this school

A public institution dating back to 1872, the University of Toledo grants on-campus and online business degrees through the College of Business. UT offers an online bachelor's degree in marketing that emphasizes the relationship between marketing and other business functions.

The online marketing degree incorporates liberal arts, business, and marketing courses to build critical thinking and problem-solving skills. Core business classes introduce students to topics like finance, management, and business strategy.

Required marketing courses include buyer behavior and relationship marketing, marketing research and data-based management, and marketing analysis and decision-making. Marketing majors can customize the degree through electives on topics like internet marketing, advertising strategy, and sports marketing. Online students can also pursue an internship to build professional experience.

Online learners can access resources including online tutoring, an IT help desk, and the UT library. First-time freshmen need a minimum 2.8 high school GPA. Transfer students need a minimum 2.4 GPA.

Graduation Rate
47%
Percent Receiving Loans
58%
Online Enrollment
18%
16

Regent University 

Virginia Beach, VA

About this school

Founded in 1978, Regent University is a Christian institution that incorporates religious principles into its programs. Regent enrolls over 10,000 students, including online learners. The online BS in marketing emphasizes promotions, consumer behavior, market research, and social media marketing.

The 120-credit marketing degree incorporates general education, business, and marketing courses. Marketing majors complete foundational business courses on topics like financial management, business law, and strategic management. Marketing classes include public relations, retail management, e-commerce, and consumer behavior. Students learn how to plan and design market research projects, analyze data, and make data-driven decisions about marketing strategies.

During a capstone project, marketing students develop a marketing strategy to increase brand awareness and meet marketing objectives. In addition to the BS in marketing program, Regent offers an online bachelor of science in business with a concentration in marketing, which includes additional business courses.

Online students complete eight-week courses. Applicants must submit an admissions questionnaire, unofficial transcripts, and a copy of government-issued identification.

Graduation Rate
59%
Percent Receiving Loans
93%
Online Enrollment
45%
17

Linfield College-McMinnville Campus 

McMinnville, OR

About this school

A private liberal arts institution, Linfield College dates back to 1858. Since 1975, Linfield's Online and Continuing Education program has helped working adults earn bachelor's degrees. Students can earn a fully online bachelor's degree in marketing that blends fundamental marketing knowledge with practical skills.

The online marketing degree includes core business courses in economics, managerial accounting, organizational behavior, and strategic management. Students can customize the degree through marketing electives like sales management, promotions management, and international marketing. Online learners can also complete an independent study in an area related to their career goals or pursue an internship to add hands-on training.

Marketing majors interested in management roles can pursue an online minor in management. The management minor incorporates classes in leadership, international management, and entrepreneurship.

Applicants must submit official transcripts from all previous institutions. Students can apply transfer credits toward general education, business, and marketing requirements. Prospective students can contact the marketing program admission counselor for more information.

Graduation Rate
65%
Percent Receiving Loans
73%
Online Enrollment
5%
18

Concordia University-Saint Paul 

Saint Paul, MN

About this school

Founded in 1893 as a Christian liberal arts institution, Concordia University-Saint Paul emphasizes career-focused degrees. CSP offers an online bachelor's degree in marketing that blends a liberal arts curriculum with marketable job skills. The online program offers an experiential learning environment that allows students to apply academic concepts to real-world problems, an approach that ranks CSP among the best marketing schools.

Marketing majors complete business courses in organizational behavior, entrepreneurship, and business analytics. Marketing classes cover topics like marketing principles, social media marketing, and marketing analysis. The 120-credit online marketing degree also includes general education courses and the option to complete a minor or electives to customize the degree. Students culminate the program by creating a business strategy plan. Graduates can analyze business decisions, apply effective marketing strategies, and solve marketing problems.

Applicants must submit official transcripts reflecting a minimum 2.0 GPA and a personal essay describing an influential life experience. CSP offers free transfer credit evaluations and does not charge an application fee.

Graduation Rate
59%
Percent Receiving Loans
72%
Online Enrollment
35%
19

DeSales University 

Center Valley, PA

About this school

A private Catholic institution, DeSales University offers online degrees in an accelerated format. The online bachelor's degree in marketing emphasizes in-demand skills like leadership, time management, negotiation, and planning. Marketing majors learn to develop effective marketing strategies and plans that meet organizational objectives.

During the 120-credit online marketing degree, students complete courses on topics like marketing principles, sales management, and consumer behavior. In addition to traditional marketing, the program focuses on digital marketing, giving students the skills they need to connect with online customers through courses on topics like e-commerce and multi-channel marketing. Marketing students must also complete general education requirements, including three courses on Christian values and theology.

Students can transfer up to 75 credits toward the degree. In addition to college and university credit, students can earn credit from work experience, military training, and non-traditional learning. Applicants must meet with an academic advisor to create a personal education plan. Online learners benefit from access to financial aid and tuition deferment programs.

Graduation Rate
71%
Percent Receiving Loans
74%
Online Enrollment
17%
20

Saint Mary's University of Minnesota 

Winona, MN

About this school

A private, liberal arts college, Saint Mary's University of Minnesota offers diverse on-campus and online degrees. Students with prior college experience can complete a bachelor of science in marketing online at Saint Mary's. The fully online BS in marketing program emphasizes customer-centered marketing strategies, preparing graduates for marketing jobs in a variety of fields.

The marketing curriculum covers theoretical, practical, technical, and strategic marketing foundations. Marketing majors take classes on topics like trend analysis, digital marketing, and search engine marketing to prepare for a 21st-century job market. Seniors complete a strategic management capstone to synthesize degree knowledge and skills.

In addition to marketing classes, marketing majors complete business and management courses. The 122-credit bachelor's degree also includes general education requirements, which students can meet with transfer credits.

Marketing students can earn a double major in business administration or business intelligence and data analytics to add in-demand training to their degree. Applicants must submit an application and official transcripts from all previous institutions attended.

Graduation Rate
61%
Percent Receiving Loans
66%
Online Enrollment
13%
👏

End of list, bravo!

Ranking Methodology

Online Bachelor's in Marketing Programs Ranking Guidelines

Best Online Programs

We selected these online bachelor's in marketing programs based on quality, curricula, faculty, rankings, awards, and reputation, including the school's reputation for effectively providing online degree programs.

What Is a Bachelor's in Marketing Degree?

Nearly every industry needs qualified marketing managers, especially professionals with retail, business, and digital media experience. Graduates with an online marketing degree can pursue careers in fields like advertising, communications, and promotions. They also qualify for positions in nonprofit organizations and sports management as well as marketing research and analytics.

Career Fields for Marketing Graduates

  • Advertising
  • Brand Management
  • Business Marketing
  • Distribution Management
  • Franchise Management
  • Integrated Marketing Communications
  • Marketing Research and Analytics
  • Nonprofit Marketing
  • Product/Brand Management
  • Professional Selling and Sales Management
  • Retail
  • Sales Promotions
  • Social Media/Digital Marketing
  • Sports Marketing

Bachelor in Marketing Degree Jobs

Graduates with a bachelor's in marketing can work in diverse fields like customer service, public relations, and social media. The following list covers popular jobs for graduates with a bachelor's degree in marketing.

  • Account Manager
  • Advertising Sales Agent
  • Brand Manager
  • Communications Specialist
  • Consumer Representative
  • Customer Relationship Manager
  • Email Marketing Manager
  • Event Planner
  • Green Marketer
  • Market Analysis/Strategic Research
  • Marketing Coordinator
  • Marketing Manager
  • Market Research Analyst
  • Product Manager
  • Promotions Manager
  • Public Relations Manager
  • Public Relations Specialist
  • Retail Manager
  • Sales Manager
  • Sales Representative
  • Social Media Marketer
  • Wholesale and Manufacturing Sales Representative

What Can You Do With a Bachelor's in Marketing Degree?

Graduates with a bachelor's degree in marketing can earn above-average salaries. For instance, the Bureau of Labor Statistics reports that advertising, marketing, and promotions managers earn an average annual salary of $132,620. Many factors affect earning potential, however, including location, experience, and industry. In 2018, top-earning marketing managers worked in professional, scientific, and technical services.

Position Yearly Salary Forecasted Job Growth
Marketing Manager $134,290 8%
Advertising and Promotions Manager $117,130 3%
Market Research Analyst $63,120 20%

Professional Organizations

American Marketing Association

With a focus on networking for marketing professionals and market research scholars, the AMA publishes world-renowned scholarly journals and award-winning magazines. The organization hosts 70 local chapters in the U.S. and Canada. Members gain access to benefits including special interest groups, speaking engagements, and digital and print publications.

Society for Marketing Professional Services

Established in 1973, SMPS offers networking and continuing education resources for marketing and business leaders in industries like architecture, engineering, construction, and interior design. The organization represents more than 7,000 members in North America and offers benefits, including learning labs and discounts on trade publication subscriptions.

Association of National Advertisers

Among the oldest professional organizations of its kind, the ANA began in 1910. ANA members include client-side marketers, marketing solutions providers, and nonprofit marketers and fundraisers. Members gain exclusive access to national industry conferences, ANA's content library, and webinars and training workshops.

Internet Marketing Association

With one of the largest memberships in the industry, IMA serves professionals in marketing, sales, creative development, entrepreneurship, and programming. The organization remains true to the four foundational principles envisioned by its founder in 2001, embodying communication, integrity, education, and professionalism. Members enjoy access to the IMA content library, the IMA directory, and all IMA events.

eMarketing Association

Formed in 2019, the EMA focuses on promoting best digital marketing practices. The association offers full membership to eMarketers, by invitation only, with plans to offer three membership tiers and local chapters in the future. The EMA represents a team of experienced advisors who offer mentorship to new members. The association plans to offer career networking services and industry events as membership grows.

Frequently Asked Questions

What type of degree is marketing?

Some schools offer a standalone bachelor's in marketing degree, while others offer a bachelor's in business administration with a concentration in marketing or digital marketing.

Is a degree in marketing a BA or a BS?

Students can pursue either a BA in marketing, rooted in the humanities, or a BS, focused on the science of marketing and its technological aspects.

How long does it take to get a bachelor's degree in marketing?

Most traditional and online bachelor's in marketing degrees comprise 120 credits and take roughly four years to complete.

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