Best Online Bachelor's in Marketing 2021

The motto of TheBestSchools.org is Finding the best school for you. Here is how we do it:

The value of any ranking list of schools and/or degree programs depends on having a methodologically sound assessment of each school’s/program’s characteristics, especially insofar as these can be objectively measured. A college or university is a complex entity, with numerous factors to consider, and distilling these down to the place where meaningful comparisons can be made to form a defensible ranking list becomes part science and part art.

To meet this challenge—and thereby provide you with the most useful and insightful educational rankings on the Internet — TheBestSchools.org formulates our rankings based on five informational categories (six, when considering online schools). The major metrics and qualities for which we rank are these (with expanded, detailed considerations and weights listed):

1. Academic excellence based on a school’s curriculum generally or within the selected discipline [weight = 25%]

• Weighs school against known leading schools in that discipline
• Weighs number of core curricula listed as advanced courses within that discipline and compares against introductory courses
• Weighs school’s curriculum against known knowledge needs of major employers in that discipline
• Considers number and types of specializations offered within that discipline
• Considers faculty expertise in that discipline
• Considers range of electives within that discipline
• Considers quality of online environment offered to students (if applicable), particularly within that discipline

2. Strength of faculty scholarship [weight = 25%]

• Considers education background of the faculty
• Considers years of faculty experience both inside and outside of academia.
• Considers faculty membership and leadership within relevant, prominent associations
• Considers academic papers published by faculty in relevant, prominent periodicals
• Considers awards and recognitions given to faculty members from prominent organizations and from other sources

3. Reputation [weight = 20%]

• Considers a school’s reputation among academic peers and employers regarding the following:
  • Faculty
  • Curriculum
  • “Freshness” of academic knowledge
  • Adaptability to changes in employment sectors
  • Suitability of graduates for the workplace

4. Financial aid [weight = 10%]

• Mandatory: Requires full accreditation from an agency endorsed by the U.S. Department of Education and listed on the federal register to accept student federal financial aid
• Considers range of school-sponsored financial aid such as scholarships and grants

5. Range of degree programs [weight = 20%]

• Considers range of degree levels: associate’s, bachelor’s, master’s, and doctoral and professional
• Considers range of degree subjects offered, such as art & design, computers & technology, education & teaching, criminal justice, and business

6. Strength of online instruction methodology (if applicable) [weight = 25%; subtract 5% from each of the above for online schools/programs]

• Considers the following of the online classes:
  • Types of online technology used to deliver content
  • Pedagogy style: asynchronous, synchronous, or both (depending on the degree)
  • Extent and quality of the online, community learning environment, including options for communication, interactivity, and collaboration between students and also between students and instructors
  • Variety, breadth, and depth of coursework, and its support, including project options and online tutoring
• Considers the following of instructors:
  • Extent of training for teaching within an online learning environment
  • Amount of timely, consistent feedback to students
  • Extent of collaboration with prospective employers to ensure suitability of instructional materials for achieving desired skills
  • Ratio to number of students in a class
• Number and quality of internships in a student’s geographical area for applicable degrees

Because students tend to review a variety of information when choosing a school, the weight a student gives any one criterion will vary. For instance, it’s not enough to offer a carefully constructed ranking of great schools if many are too expensive or too difficult to get into.

To better serve the needs of prospective students, we are therefore increasingly offering filters that help you better use our rankings to find the schools that match your specific needs. These supplement our ranking criteria and include:

• Accreditation
• Public or private status
• Acceptance rate
• Retention rate
• Graduation rate
• ACT/SAT requirements
• Cost in-state / out of state
• Undergrad, grad, or both offered
• Region
• State
• City

Get the best rankings here AND get them to suit your personal needs. That’s TheBestSchools.org advantage!

If you have any questions about our ranking methodology, please contact us.

Citations: For a broader account of our ranking methodology, especially as it relates to TheBestSchools.org's underlying educational philosophy and, in other ranking articles, looks beyond academic excellence (as here) to such factors as return on investment or incidental benefit, see our article "Ranking Methodology: How We Rank Schools at TBS." Reputation of schools and degree programs can at least in part be gauged through the school or department's publishing activity, citations, and desirability. At TheBestSchools.org, we keep track of such social and peer validation: "Making Sense of College Rankings." For nuts-and-bolts information about colleges and universities, we look to the National Center for Education Statistics and especially its College Navigator. Insofar as salary and inflation data are relevant to a ranking, we look to the Bureau of Labor Statistics. Finally, nothing beats contacting schools and degree programs directly, which our researchers often do, with the result that all the entries in this article should be considered as belonging to this citation!