The 20 Best Online Bachelor's in Marketing Degree Programs

1. Pennsylvania State University – World Campus

University Park, Pennsylvania

The online and global wing of Pennsylvania State University, Penn State World Campus provides a wide variety undergraduate, graduate, and professional program options in a diverse array of fields. Specializing in online education, Penn State World Campus serves the unique needs of traditional and non-traditional students seeking flexible options for achieving higher education and earning their degrees.

In collaboration with the Penn State Harrisburg School of Business Administration, Penn State World Campus offers an online Bachelor of Science in Marketing degree program that provides a comprehensive approach to the study of marketing in today’s business world. Students develop a balanced foundation of knowledge and skills through in-depth theoretical and practical coursework.

The curriculum prepares students to apply their knowledge and skills in diverse settings, perform and utilize market research, incorporate analytical tools, navigate marketing in the global business environment, and more. Students prepare to pursue a variety of careers in marketing, including marketing management, sales management, marketing research, public relations, advertising, and more.

The online Bachelor’s in Marketing degree program requires 120 credit hours and includes the following core courses:

• Basic Management concepts
• Business Strategy
• Consumer Behavior
• Corporation Finance
• International Business and Society
• Marketing Research
• Marketing Strategy
• Principles of Marketing
• Supply Chain Management

2. Arizona State University – ASU Online

Tempe, Arizona

With well over a century of experience to its name, the W.P. Carey School of Business at Arizona State University offers undergraduate, graduate, and professional programs built on a long history of tradition in the field. Through eight departments, including the Department of Marketing, the School of Business covers a diverse array of business fields. The School of Business further serves the needs of future professionals through flexible online programs, internship and scholarship opportunities, professional development services, and research and outreach programs, such as the Center for Competitiveness and Prosperity Research.

Through the ASU Online platform, the Department of Marketing offers an online Bachelor of Science in Marketing degree program for students seeking to enter or advance professional positions in the marketing field. The program develops a balanced foundation of knowledge in key areas of marketing, including brand management, integrated marketing communications, marketing research and analysis and applications, understanding consumer behavior, and more.

The curriculum includes a blend of in-depth coursework and hands-on research. Students prepare to pursue a variety of marketing careers, including marketing research analyst, integrated marketing communications specialist, marketing manager, brand manager and promotional director.

The online Bachelor in Marketing degree requires 120 credit hours and includes the following core courses:

• Applied Marketing Management and Leadership
• Business-to-Business Marketing Strategy
• Competitive Marketing Strategy
• Consumer Behavior
• Marketing Research
• Services Marketing Strategy

Students must also complete a capstone.

3. University of Alabama at Birmingham – UAB Online

Birmingham, Alabama

With nearly 3,000 students enrolled, the Collat School of Business at the University of Alabama at Birmingham serves a sizable student population through undergraduate, graduate, and professional programs. Housing four departments and one school, including the Department of Marketing, Industrial Distribution, and Economics, the Collat School of Business covers a diverse array of fields of study in business. Students benefit from a variety of online program options, professional development services, internship opportunities, and access to a variety of research and outreach programs, including the Center for Sales Leadership.

The Department of Marketing, Industrial Distribution, and Economics offers an online Bachelor of Science in Marketing degree program for students seeking to enter the marketing field. The program develops a balanced foundation of knowledge and skills necessary to a variety of marketing professions. Through a blend of in-depth coursework and hands-on research, students engage with key components of the field. The curriculum covers topics such as integrated marketing communications, market research and applications, consumer behavior, international marketing, and more. Students prepare to pursue a variety of careers, including market research analyst, marketing manager, content marketer, promotions manager, public relations specialist, and sales manager.

The online Bachelor in Marketing program requires 120 credit hours and includes the following core courses:

• Entrepreneurship and Marketing Planning
• Industrial Distribution Management
• Integrated Marketing Communications
• International Marketing
• Marketing Research
• Professional Selling
• Retail Marketing
• Social Media in Marketing

Students must also complete a capstone project.

4. Colorado State University Global

Greenwood Village, Colorado

The School of Management and Innovation at Colorado State University Global, provides students with options to pursue a variety of online undergraduate, graduate, and professional programs. As part of the online campus of the Colorado State University System, the School of Management and Innovation meets the educational needs of working and non-traditional students though flexible programs.

The School of Management and Innovation offers a Bachelor of Science in Marketing online degree program with 19 options for specialization, including Business Administration, Project Management, and Small Business and Entrepreneurship. The large number of specialization options allows students of diverse backgrounds to pursue a wide variety of interests and career paths.

Through in-depth coursework, research, and hands-on learning, students in the online BS in Marketing program gain the knowledge and skills necessary to excel in a variety of marketing careers. Students engage with key concepts, such as performing and applying market research, navigating international and multi-cultural marketing strategies, and brand management principles. Students prepare to enter positions such as marketing manager, market research analyst, and brand manager.

The online Bachelor’s degree in Marketing requires 120 credit hours and includes the following core courses:

• Applying Leadership Principles
• Consumer Behavior
• Digital Marketing
• International and Multi-Cultural Marketing
• Introduction to Marketing
• Market Research
• Product and Brand Management
• Promotion and Public Relations
• Strategic Marketing

Students must also complete a marketing practicum and a capstone.

5. Indiana Wesleyan University

Marion, Indiana

The DeVoe School of Business at Indiana Wesleyan University provides students with a variety of undergraduate, graduate, and professional program options for studying business. Building on the Christian mission of the university, the School of Business incorporates biblical values and teachings into the core of its programs. With flexible online programs, internship and options, and professional development services, the DeVoe School of Business serves the developmental needs of traditional and non-traditional students.

The DeVoe School of Business offers an online Bachelor of Science in Marketing degree program with four specialization options, including: Marketing Analytics; Social Media; Service and Non-Profit Marketing; and Digital Advertising, Promotions, and Branding.

The program utilizes a balanced curriculum to develop theoretical and practical knowledge and skills necessary to the field. Students engage in courses covering topics such as information technology, marketing management, marketing research and applications, and economic principles in marketing.

Students prepare to enter careers in a variety of professional settings, including marketing research, advertising, product planning, packaging, public relations, distribution, brand management, and direct marketing.

The online Bachelor’s degree in Marketing requires 120 credit hours and includes the following core courses:

• Accounting and Financial Concepts of Business
• Economics Principles for Managers
• Ethical and Legal Business Concepts
• Foundations of Marketing
• Information Technology for Marketers
• Leadership Perspectives
• Management Perspectives
• Statistics for Marketers

6. Indiana State University

Terre Haute, Indiana

With half a century of experience to its name, the Scott College of Business at Indiana State University provides a variety undergraduate, graduate, and professional programs in business studies. Students benefits from a variety of online program options, internship and scholarship opportunities, professional development services, and access to research and outreach programs, such as the Sales and Negotiations Center.

The Scott College of Business provides a Bachelor of Science in Marketing online degree with two track options, in Marketing Management or Sales Management. The program develops a strong foundation of knowledge and skills through utilizing a blend of theoretical and practical approaches to the field.

The curriculum includes key aspects of the field in the modern business environment, such as new media and social media management and integration, market research analysis and application, customer behavior analysis, and integrated marketing communications.

Students prepare to pursue a variety of careers, including marketing research, integrated marketing communications, product management, brand management, business sales, and more.

The online Bachelor’s degree in Marketing program requires 124 credit hours and includes the following core courses:

• Buyer Behavior
• Marketing Research
• Marketing Management
• Introduction to Management Information Systems
• Legal Environment and Business
• Introduction to Operations Management
• Principles of Marketing
• Management and Organizational Behavior

Students in the online Bachelor’s in Marketing program must also complete a capstone.

7. University of Minnesota – Crookston

Crookston, Minnesota

The Business Department at the University of Minnesota, Crookston, provides students interested in business professions with a variety of undergraduate options for study. Utilizing a liberal education core, the Business Department educates students in diverse fields. The Department serves traditional and non-traditional students through online program options, professional development services, and internship and study abroad opportunities.

The Business Department’s Bachelor of Science in Marketing online degree blends in-depth coursework with hands-on professional experience. The program emphasizes the central importance of marketing to business in the contemporary global marketplace. The curriculum covers important subjects for marketing practice, including marketing research and applications, consumer behavior analysis, internet and social media marketing, international marketing, and integrated marketing communication.

Students prepare to pursue a variety of careers in the field, including market research analyst, marketing manager, brand manager, social media marketing specialist, and more.

The online Bachelor in Marketing program requires 120 credit hours and includes the following core courses:

• Business Ethics
• International Marketing
• Principles of Management
• Change, Creativity, and Innovation Management
• Internet Marketing
• Integrated Marketing Communication
• Principles of Marketing
• Consumer Behavior
• Marketing Research
• Brand Management
• Marketing Strategies

Students in the online Bachelor of Science in Marketing program must also complete an internship.

8. Regent University

Virginia Beach, Virginia

The College of Arts and Sciences at Regent University provides a variety of undergraduate, graduate, and professional programs in a diverse array of fields of study, dedicated to student excellence and success. Building on the Christian mission of Regent University, the College of Arts and Sciences integrates Christian teachings and values into the core of all its programs. Students benefit from a variety of flexible online program options, internship scholarship opportunities, study abroad opportunities, and professional development services.

The College of Arts and Sciences offers an online Bachelor of Science in Marketing degree program for students seeking to enter the field. The program utilizes a variety of contemporary approaches to the field to develop a comprehensive foundation of knowledge and skills. Students engage in courses that emphasize critical thinking and creativity, performing and implementing market research, analyzing and influencing consumer behavior, marketing strategies, new media and social media marketing, and more.

Students prepare to pursue a variety of careers in the field, including market research analyst, social media marketing director, marketing manager, brand manager, and more.

The Bachelor in Marketing online degree requires 120 credit hours and includes the following core courses:

• Advertising and Promotion
• Consumer Behavior
• E-Commerce
• Marketing Research
• Public Relations
• Retail Management
• Sales Management
• Social Media Marketing

9. Fisher College

Boston, Massachusetts

The Division of Accelerated and Professional Studies at Fisher College provides a variety of flexible undergraduate and graduate program options for busy and non-traditional students seeking professional advancement through higher education. The Division offers plenty of online program options, professional development services, internship opportunities, and more.

Through the Fisher Online platform, the Division of Accelerated and Professional Studies offers an online Bachelor of Science in Marketing degree program that blends in-depth coursework, research, and hands-on experience. The program develops a balanced foundation of knowledge in key areas of marketing, including brand management, integrated marketing communications, marketing research and analysis, and social media marketing strategies.

Students prepare to pursue a variety of marketing careers, including marketing research analyst, marketing manager, brand manager, integrated marketing communications director, and promotional director.

The online Bachelor’s in Marketing degree requires 120 credit hours and includes the following core courses:

• Brand Strategy
• Consumer Behavior
• E-Marketing
• Integrated Marketing Communications
• Marketing Management
• Marketing Research and Analysis
• Principles of Marketing
• Social Media and Digital Strategies
• Sports Marketing, Media, and Public Relations

Students in the online Bachelor’s in Marketing program must also complete an internship and a senior project.

The program utilizes an eight-week delivery model for courses.

10. Regis University

Denver, Colorado

The College of Business and Economics at Regis University provides students with a diverse array of undergraduate and graduate options for studying business and economics fields. Dedicated to the Jesuit tradition of education, the College incorporates Christian principle and values of service leadership into the core of its programs. Through online program options, internships, scholarships, and professional development services, the College maintains a commitment to the professional success of students.

The College of Business and Economics offers a Bachelor of Science in Marketing online degree that emphasizes a comprehensive approach to marketing and its relationship to a variety of factors in business. Students develop a balanced foundation of knowledge and skills built on an understanding of marketing that incorporates cultural, social, economic, and political factors.

The curriculum includes coursework in key topics such as performing and applying market research, understanding and influencing consumer behavior, value-chain management, and critical thinking and ethical decision-making.

Students prepare for a variety of careers, including market analyst, brand manager, marketing manager, marketing strategist, and director of consumer relations.

The online Bachelor’s degree in Marketing requires 128 credit hours and includes the following core courses:

• Business Finance
• Business Law I
• Influencing Buyer Behavior
• Marketing Communications
• Market Research
• Sales
• Value-Chain Management
• Ethical Decision Making in Business

Students must also complete a capstone project. Students may also choose to pursue an optional minor.

11. Minot State University

Minot, North Dakota

Formed in 1927, the College of Business at Minot State University offers undergraduate and graduate business programs built on years of tradition. The College covers diverse fields of study through several departments, including the Department of Business Administration. The College provides a variety of internship and scholarship opportunities, international partnership and study abroad opportunities, professional development services, and online programs.

Through the MSU Online platform, the Department of Business Administration offers an online Bachelor of Science in Marketing degree program for students seeking to advance in marketing professions through a flexible online approach. Students develop the skills to navigate the complexities of marketing in the modern business landscape, through courses covering topics such as international marketing, marketing strategy, and applied research.

Students prepare to pursue careers in a variety of professional settings, including market analysis, brand building and management, business marketing, and integrated marketing communications.

The Bachelor in Marketing online degree requires 120 credit hours and includes the following core courses:

• Applied Business Research
• Consumer Behavior
• Fundamentals of Business
• Integrated Marketing Communications
• International Business
• International Marketing
• Logistics and Channel Management
• Marketing
• Marketing Strategy

12. Northwest Missouri State University

Maryville, Missouri

With nearly a thousand students enrolled, the Melvin D. and Valorie G. Booth School of Business at Northwest Missouri State University serves a diverse student population through undergraduate and graduate programs. Students have access to variety of student organizations, online program options, internship options, and professional development services.

The Booth School of Business offers an online Bachelor of Science in Marketing degree program for students seeking to enter or advance professional positions in the marketing field. The program utilizes an interdisciplinary approach to the study of marketing with the goal of developing a comprehensive understanding of the field and its practices.

The program covers topics such as marketing in international business settings, performing and implementing market research, marketing management, product management, and sales management. Students may complete directed projects, internships, and study abroad opportunities to gain hands-on experience.

Students prepare for a variety of careers, including marketing manager, brand manager, marketing research analyst, and promotional director.

The online Bachelor’s in Marketing program requires 124 credit hours and includes the following required courses:

• Business Law I
• Consumer Behavior
• Fundamentals of Business Finance
• International Business
• Marketing Management
• Marketing Research
• Operations Management
• Principles of Management
• Principles of Marketing
• Sales and Sales Management

13. California Baptist University – CBU Online

Riverside, California

Offering a variety of undergraduate and graduate program options, the Robert K. Jabs School of Business serves the needs of students seeking professional success through business education. The College incorporates an international business mindset, coupled with a strong commitment to Christian principles and values.

Through the Division of Online and Professional Studies, the Jabs School of Business offers an online Bachelor of Science in Marketing degree program that prepares students for professional success in a variety of marketing roles. The program incorporates a blend of theoretical and practical knowledge and skills, examining contemporary and traditional approaches to effective marketing.

Students engage with coursework in key concepts, including performing and applying market research, analyzing consumer behavior, marketing management, and integrated marketing communications.

Students prepare to pursue careers in diverse areas of marketing, such as marketing research, business marketing, brand management, and nonprofit marketing.

The Bachelor in Marketing online degree program requires 124 credit hours and includes the following core courses:

• Business Finance
• Business Law
• Business Statistics
• Consumer Behavior
• Integrated Marketing Communications
• International Business
• Management with Biblical Foundation
• Marketing Management
• Marketing Research
• Principles of Marketing
• Realigning and Merchandising

14. University of Maryland – University College

Marlboro, Maryland

The Undergraduate School at the University of Maryland University College provides a variety of online degree and non-degree program options for students in diverse fields of study. The Undergraduate School serves the needs of all non-traditional students through flexible program options, plenty of online resources, professional development services, and more.

The Undergraduate School offers an online Bachelor of Science in Marketing degree program for busy, career-minded students seeking to enter or advance in marketing professions. The program emphasizes key skills, such as meeting company goals through applying analytic and managerial techniques, developing and implementing research, and fostering positive relationships with teams, managers, and customers.

Students complete a capstone course, integrating the knowledge from previous coursework and hands-on experience. The capstone course emphasizes the use of appropriate decision models in analyzing consumers and markets.

Students prepare to pursue careers in a variety of professional settings, such as marketing research, sales promotion, direct marketing, marketing management, and product planning.

The online Bachelor’s in Marketing program requires 120 credit hours and includes the following core courses:

• Business Ethics
• Consumer Behavior
• Digital Marketing
• Global Marketing
• Integrated Marketing Communications
• Introduction to Business and Management
• Managing Customer Relationships
• Marketing Principles
• Marketing Research

15. Linfield College

McMinnville, Oregon

Online and Continuing Education at Linfield College provides non-traditional students with flexible options to pursue many of the undergraduate degree and non-degree programs offered at Linfield College. Online and Continuing Education provides online support systems and resources, as well as internship opportunities and professional development services.

Linfield College Online and Continuing Education offers an online Bachelor in Marketing degree program that prepares students to enter a variety of careers in marketing. The program develops a balanced foundation of knowledge and skills in key areas of the field. The curriculum includes key marketing concepts, such as marketing strategy, ethics, organizational behavior and management, and a variety of elective course options.

Students prepare to pursue positions in marketing research, product planning, advertising, public relations, and direct marketing.

The Bachelor in Marketing online degree program requires 125 credit hours and includes these core courses:

• Business Law
• Financial Accounting
• Financial Management
• Managerial Accounting
• Marketing
• Organizational Behavior and Management
• Principles of Economics
• Strategic Management

16. Huntington University

Huntington, Indiana

Founded in 1897 as Central College, Huntington University offers a diverse array of undergraduate, graduate, and professional programs. Affiliated with the Church of the United Brethren in Christ, Huntington University maintains a commitment to student excellence and achievement through academics, extracurricular, and core Christian values. Students benefit from access to a variety of internship opportunities, online programs, professional development services, and more.

Huntington University offers a Bachelor of Science in Marketing online degree program for students seeking to enter or advance in marketing professions. The program provides students with practical and applicable coursework in business, including specialized marketing training in areas such as advertising and salesmanship, public relations and social media, digital marketing, graphic design, and market research.

Through a capstone course, students gain in-depth experience in business organizational issues, culminating in a thesis-type written report and an oral presentation. The business capstone project serves to develop students’ research, professional writing, and oral presentation skills.

The online BS in Marketing program requires 128 credit hours and includes these core courses:

• Advertising and Salesmanship
• Business Law
• Consumer Behavior
• Ethics in Business
• Group and Organizational Behavior
• Intro to Marketing
• Managerial Finance
• Market Research
• Principles of Economics
• Public Relations Including Social Media
• Statistics for Managers

17. Concordia University – Saint Paul

St. Paul, Minnesota

The College of Business and Technology at Concordia University – Saint Paul offers a variety of undergraduate and graduate program options for students interested in diverse fields of business. With numerous online options, internships, and professional development services, the College maintains a strong commitment to student success and advancement. Building on the Lutheran foundation of the university, the College incorporates Christian principles and values into all its programs.

The College of Business and Technology offers an online Bachelor of Arts in Marketing degree program for students seeking to pursue a variety of professional roles in the marketing field. The program emphasizes practical marketing skills and knowledge to ensure students emerge ready for professional success.

The BA in Marketing covers key components of marketing professions, including promotional strategy, innovation, research and analytics, and new media.

Students prepare for a variety of careers, including marketing manager, brand manager, marketing research analyst, and promotional director.

The online Bachelor of Arts in Marketing program requires 120 credit hours and includes the following core courses:

• Analytics and Technology
• Applied Accounting and Finance
• Business Strategy Plan
• Human Resource Management and Employment Law
• Innovation and Systems Thinking
• Integrated Promotional Strategy
• Marketing in the Global Environment
• Marketing Information and Analysis
• New Media Literacy and Social Media
• Principles of Ethical Management

Students must also complete an independent study project. Students can complete the program in 24 months or less.

18. Grand Canyon University

Phoenix, Arizona

The Colangelo College of Business at Grand Canyon University offers a variety of undergraduate and graduate programs in business, including business administration, finance, and marketing. Building on the University’s religious values, the College of Business incorporates a core of Christian principles into its programs, educating all students in servant leadership, ethics, and foundational Christian beliefs. With numerous online program options, the College serves the needs of traditional and non-traditional students.

The Colangelo College of Business offers a Bachelor of Science in Marketing and Advertising online degree program for students seeking to enter or advance in marketing professions. The program approaches the study of marketing from a variety of angles. The curriculum covers subjects such as marketing principles, advertising, marketing management, strategic management, and public relations.

Students in the BS in Marketing degree program study consumer behavior using a behavioral science approach to evaluate buyer strategies and decision-making processes. Additionally, the program introduces students to business research processes, as well as the research documents used in managerial decision-making. Students prepare to enter positions such as marketing manager, market research analyst, and brand manager.

The Bachelor’s in Marketing online degree program requires 120 credit hours and includes the following core courses:

• Buyer and Consumer Behavior
• Ethical and Legal Issues in Business
• Financial Accounting
• Fundamental of Business Finance
• Introduction to Economics
• Marketing Research and Reporting
• Principles of Marketing
• Promotion and Advertising

The program utilizes an eight-week course model.

19. Northwood University – Michigan

Midland, Michigan

Focusing exclusively on business programs, Northwood University provides a dedicated approach to the study of diverse areas in business through undergraduate and graduate degree and non-degree programs. Northwood University provides plenty of online program options, internship opportunities, professional development services, and student organizations, allows students to pursue professional success through numerous academic paths.

Northwood University’s online Bachelor in Marketing degree program prepares students to enter a variety of careers in marketing. The program develops a balanced foundation of knowledge and skills in key areas of the field. Students engage in a curriculum that includes coursework in sales, advertising, marketing principles, consumer behavior, and e-commerce.

Students emerge prepared to occupy a variety of professional marketing roles, in areas such as marketing research, sales promotion, direct marketing, marketing management, product planning, and more.

The online Bachelor in Marketing program requires 123 credit hours and includes the following core courses:

• Consumer Behavior
• E-Commerce
• International Marketing
• Logistics
• Principles of Marketing
• Principles of Selling
• Retail Management
• Sales Management

20. Post University

Waterbury, Connecticut

With a variety of undergraduate and graduate degree and non-degree programs, the Malcolm Baldridge School of Business at Post University meets the needs of students seeking to enter numerous professional areas in business. Dedicated to career-readiness, the school provides plenty of flexible online program options for busy non-traditional students seeking to advance through college education.

The Malcolm Baldridge School of Business offers an online Bachelor of Science in Marketing degree program with six concentration options, including: General Marketing; Digital Marketing; Integrated Marketing; International Marketing; Sales Management; and Sport Marketing. The program incorporates a consumer-oriented perspective, emphasizing key subjects such as strategic marketing, advertising, selling, retailing, market research, and understanding the consumer. Students also engage with general business concepts such as ethics, leadership, market analysis, and the effectiveness of marketing campaigns.

Students prepare for positions in advertising, product planning, sales promotion, marketing research, distribution, packaging, public relations, and direct marketing.

The online Bachelor in Marketing degree requires 120 credit hours and includes the following core courses:

• Business Policy Seminar
• Consumer Behavior
• Managerial Accounting
• Marketing Management
• Marketing Research
• Microeconomic
• Retail Merchandising and Management
• Strategic Marketing

The program utilizes eight-week course modules, starting six times per year.