Best Online Bachelor's in Marketing 2021

Best Online Bachelor's in Marketing 2021

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An online marketing degree can lead to jobs in diverse fields, like marketing, advertising, and digital media.

The minimum education requirement for most marketing jobs, a bachelor's in marketing provides skills in management, finance, and economics. Additionally, bachelor's in marketing students gain soft skills in areas like communication, creativity, and leadership, which help professionals in nearly every field succeed.

Top 10 Online Bachelor's Programs in Marketing

#1 Penn State World Campus University Park, PA
#2 Florida International University Miami, FL
#3 Southern New Hampshire University Manchester, NH
#4 University of Wisconsin – Whitewater Whitewater, WI
#5 Eastern Washington University Cheney, WA
#6 University of Louisiana at Monroe Monroe, LA
#7 Fort Hays State University Hays, KS
#8 Southeastern Oklahoma State University Durant, OK
#9 Arizona State University – Skysong Scottsdale, AZ
#10 Ottawa University – Online Ottawa, KS

The Best Online Bachelor's in Marketing Programs

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University of Wisconsin – Whitewater 

Whitewater, WI Apply Now

About this school

UW-Whitewater offers a bachelor of business administration in marketing degree. Its program is one of only a few with AACSB accreditation.

Delivered asynchronously, the 120 credits required for the degree include courses on information systems, organizational behavior, and commercial law. Students enrolled in the program also engage in at least 20 hours of community service, helping them root their learning in the communities they serve. UW-Whitewater's $390-per-credit tuition rate applies to in-state, out-of-state, and international students.

The school requires official transcripts and SAT or ACT scores but does not specify minimums.

Graduation Rate
Percent Receiving Loans
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Eastern Washington University 

Cheney, WA Apply Now

About this school

Located in Cheney, Washington, EWU offers a bachelor of arts in business administration in marketing focused on the marketer's role as a community-facing representative of their organization.

With small class sizes (most ranging from 15-25), faculty focus on students' individual growth, even as they deliver an asynchronous 180-credit curriculum with an emphasis on behavioral principles and market data. EWU also boasts AACSB accreditation. EWU charges $220 per credit for in-state students and $820 per credit for out-of-state students, and maintains membership in Western Undergraduate Exchange (WUE), which lowers tuition for those living in various states across the western US.

Admission to EWU requires that applicants submit their official transcripts and SAT or ACT scores, although the school does not state minimum test score requirements.

Graduation Rate
Percent Receiving Loans
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University of Louisiana at Monroe 

Monroe, LA Apply Now

About this school

Located in Monroe, Louisiana, ULM offers an online bachelor of business administration in marketing focuses on marketing as a relationship-building science, with emphasis on cultivating trust with potential clients and building community around an organization.

ULM offers asynchronous classes in eight-week blocks, enabling students to focus intently on fewer subjects at a time. Digital, physical, and e-commerce marketing strategies converge in a 120-credit marketing curriculum. ULM charges $400 per credit, regardless of in-state or out-of-state status.

ULM requires applicants to send official transcripts but does not specify a minimum GPA or require SAT or ACT scores.

Graduation Rate
Percent Receiving Loans
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Fort Hays State University 

Hays, KS Apply Now

About this school

Located in Hays, Kansas, FHSU serves nearly 16,000 students — most of whom are enrolled online. FHSU offers a bachelor of business administration in marketing.

The asynchronous program includes 120 credits, with course options such as public speaking, leadership concepts, and leadership behavior. Optional concentrations include business development and sales or digital marketing. FHSU tuition stands at $230 per credit for both in-state and out-of-state attendees.

Applicants must have GPA of at least 2.25, an ACT score of 21 or higher, or an SAT score of at least 1080. Incoming students must submit official transcripts and their high school class rank (if recently graduated).

Graduation Rate
Percent Receiving Loans
Online Enrollment

Southeastern Oklahoma State University 

Durant, OK Apply Now

About this school

Located in Durant, Oklahoma, SOSU offers flexible start dates for its bachelor of business administration in marketing. With AACSB accreditation and a tuition of $290 per credit hour (for both in-state and out-of-state students), the program includes access to the same faculty who teach in SOSU's on-campus business program. The 124-credit curriculum focuses on product development, market research, and brand building.

First-year applicants must submit official transcripts showing a minimum GPA of 2.7 in high school or college core curriculum, and rank within the top 50% of their graduating high school class, with a minimum ACT score of 20.

Transfer students must submit official transcripts showing a minimum GPA of 2.0, ACT scores with a minimum score of 19, or college courses in English, Math, and Reading.

Graduation Rate
Percent Receiving Loans
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Arizona State University – Skysong 

Scottsdale, AZ Apply Now

About this school

Located in Scottsdale, Arizona, ASU-Skysong connects with multiple campuses of ASU, which includes over 120,000 students. ASU's online bachelor of science in marketing helps students focus on market forces, sustainable navigation of financial markets, and applied strategies in management and leadership.

Each class — taught asynchronously — lasts for 7.5 weeks, with a total of 41 classes assembling into 120 credits for the total degree. Online tutors, peer community groups, and coaching solidify ASU's commitment to student success. Tuition stands at $570-660 per credit hour; applicants should apply for more information about their prospective tuition rate.

ASU applicants must submit official transcripts showing a 3.0 minimum GPA and demonstrating the applicant's placement in the top 25% of their graduating class. ACT (22 score minimum required for Arizona residents; 24 for nonresidents) or SAT (1120 for Arizona residents; 1180 for nonresidents) are also required.

Graduation Rate
Percent Receiving Loans
Online Enrollment

Ottawa University – Online 

Ottawa, KS Apply Now

About this school

Located in Kansas, OU offers an online bachelor of arts in marketing. OU's curriculum focuses heavily on narrative, helping each student become a brand storyteller, community representative, and creative strategist.

OU offers optional concentrations in digital media marketing or public relations. Asynchronous instruction, optional 8-week accelerated classes, and a generous transfer policy that allows 80 transfer credits (of the 124 required for graduation) all benefit students looking for flexible options.

OU professors offer hands-on feedback, and prospective students may sample an online course at no cost, just to familiarize themselves with an OU education. $500 tuition applies to in-state and out-of-state students; applicants must submit official transcripts. The school does not specify a minimum GPA or requirements for SAT or ACT scores.

Graduation Rate
Percent Receiving Loans
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End of list, bravo!

Ranking Methodology
Best Online Programs

Online Bachelor's in Marketing Programs Ranking Guidelines

We ranked these degree programs based on quality, curricula, school awards, rankings, and reputation.

What Is an Online Bachelor's in Marketing Degree?

Nearly every industry needs qualified marketing managers, especially professionals with retail, business, and digital media experience. Graduates with an online marketing degree can pursue careers in fields like advertising, communications, and promotions. They also qualify for positions in nonprofit organizations and sports management as well as marketing research and analytics.

Career Fields for Marketing Graduates

  • Advertising
  • Brand Management
  • Business Marketing
  • Distribution Management
  • Franchise Management
  • Integrated Marketing Communications
  • Marketing Research and Analytics
  • Nonprofit Marketing
  • Product/Brand Management
  • Professional Selling and Sales Management
  • Retail
  • Sales Promotions
  • Social Media/Digital Marketing
  • Sports Marketing

Online Bachelor in Marketing Degree Jobs

Graduates with a bachelor's in marketing online can work in diverse fields like customer service, public relations, and social media. The following list covers popular jobs for graduates with a bachelor's degree in marketing.

  • Account Manager
  • Advertising Sales Agent
  • Brand Manager
  • Communications Specialist
  • Consumer Representative
  • Customer Relationship Manager
  • Email Marketing Manager
  • Event Planner
  • Green Marketer
  • Market Analysis/Strategic Research
  • Marketing Coordinator
  • Marketing Manager
  • Market Research Analyst
  • Product Manager
  • Promotions Manager
  • Public Relations Manager
  • Public Relations Specialist
  • Retail Manager
  • Sales Manager
  • Sales Representative
  • Social Media Marketer
  • Wholesale and Manufacturing Sales Representative

What Can You Do With a Bachelor's in Marketing Degree Online?

Graduates with a bachelor's degree in marketing online can earn above-average salaries. For instance, the Bureau of Labor Statistics reports that advertising, marketing, and promotions managers earn an average annual salary of $132,620. Many factors affect earning potential, however, including location, experience, and industry. In 2018, top-earning marketing managers worked in professional, scientific, and technical services.

Position Yearly Salary Forecasted Job Growth
Marketing Manager $136,850 7%
Advertising and Promotions Manager $135,90 6%
Market Research Analyst $63,790 18%

Professional Organizations

  • American Marketing Association With a focus on networking for marketing professionals and market research scholars, the AMA publishes world-renowned scholarly journals and award-winning magazines. The organization hosts 70 local chapters in the U.S. and Canada. Members gain access to benefits including special interest groups, speaking engagements, and digital and print publications.
  • Society for Marketing Professional Services Established in 1973, SMPS offers networking and continuing education resources for marketing and business leaders in industries like architecture, engineering, construction, and interior design. The organization represents more than 7,000 members in North America and offers benefits, including learning labs and discounts on trade publication subscriptions.
  • Association of National Advertisers Among the oldest professional organizations of its kind, the ANA began in 1910. ANA members include client-side marketers, marketing solutions providers, and nonprofit marketers and fundraisers. Members gain exclusive access to national industry conferences, ANA's content library, and webinars and training workshops.
  • Internet Marketing Association With one of the largest memberships in the industry, IMA serves professionals in marketing, sales, creative development, entrepreneurship, and programming. The organization remains true to the four foundational principles envisioned by its founder in 2001, embodying communication, integrity, education, and professionalism. Members enjoy access to the IMA content library, the IMA directory, and all IMA events.
  • eMarketing Association Formed in 2019, the EMA focuses on promoting best digital marketing practices. The association offers full membership to eMarketers, by invitation only, with plans to offer three membership tiers and local chapters in the future. The EMA represents a team of experienced advisors who offer mentorship to new members. The association plans to offer career networking services and industry events as membership grows.

Frequently Asked Questions

What type of degree is marketing?

Some schools offer a standalone bachelor's in marketing degree, while others offer a bachelor's in business administration with a concentration in marketing or digital marketing.

Is a degree in marketing a BA or a BS?

Students can pursue either a BA in marketing, rooted in the humanities, or a BS, focused on the science of marketing and its technological aspects.

How long does it take to get a bachelor's degree in marketing?

Most traditional and online bachelor's in marketing degrees comprise 120 credits and take roughly four years to complete.