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The Bureau of Labor Statistics projects that employment for advertising, promotions, and marketing managers will increase by 10% between 2016 and 2026; this growth is faster than the national average for all occupations. In addition to strong job prospects, marketing also offers high salary potentials. For example, in 2018, marketing managers earned a median salary of $134,290 — more than triple the median pay for all occupations.

To qualify for these roles, you typically need at least a bachelor’s degree in marketing or a related discipline. Along with general education coursework in math and the social sciences, undergraduate marketing programs allow students to explore subjects like consumer behavior, strategic brand management, and marketing research. Many programs also feature internships or field experiences, allowing students to hone their skills in a real business environment and grow their professional network.

This page provides an overview of online marketing degrees, including information on how to choose a school that fits your needs, common coursework, and possible career paths. It also features a ranking of the best online marketing programs in the United States.

Bachelor’s in Marketing Degree Online Ranking Guidelines

We selected the following online marketing programs based on quality, curricula, faculty, rankings, awards, and reputation — including the school’s reputation for providing quality online degree programs.

Our Methodology

Here at TheBestSchools.org, we take the trust and welfare of our readers very seriously. When making our school and program rankings, our top priority is ensuring that our readers get accurate, unbiased information that can help them make informed decisions about online education. That's why we've developed a rigorous ranking methodology that keeps the needs of our readers front and center.

Our proprietary, multi-criteria ranking algorithm analyzes key data indicators — as collected by the federal government — for each school or program. What data we use depends on the focus of each specific ranking, but in all cases, our ranking methodology is impartial: Schools cannot buy better rankings at TBS.

While specific criteria under consideration can vary by ranking, there are a few data points that we value most highly. They are affordability, academic quality, and online enrollment. Below, we break down our algorithm to help you understand what you're getting when you use one of our rankings.

  • Academics
  • Affordability
  • Online Enrollment

Data Sources

The data used in TBS rankings comes primarily from the federal government, and much of it is provided by the schools themselves. We aggregate and analyze this data to build our rankings.

The Integrated Postsecondary Education Data System (IPEDS) is our primary source. Its data comes from annual surveys conducted by the U.S. Department of Education's National Center for Education Statistics (NCES). Every college, university, or technical school with access to federal financial aid must participate in these surveys, which include questions about enrollment, graduation rates, finances, and faculty qualifications. This is publicly available data, which you can access yourself through the College Navigator.

Additionally, because we value a personal touch and the professional experience of our staff and Academic Advisory Board, we vet all results and adjust rankings as necessary based on our collected knowledge of schools and degree programs. Depending on the ranking, we may obtain additional input from AcademicInfluence.com, subject matter experts, prior TBS ranking lists, or other sources we deem relevant to a particular ranking.

Breakdown of Our Rankings Methodology

About Our Ranking Factors

Here at TBS, we value what you value: quality education, affordability, and the accessibility of online education. These factors guide all of our program rankings.

Each of these factors are further broken down into weighted subfactors. For example, retention rates are weighted more heavily than availability of program options because they are a better indicator of student success.

We chose the following factors for our rankings because of their influence on learning experiences and graduate outcomes. However, students should always balance our rankings against their personal priorities. For instance, a learner who needs a fully online program may prioritize online flexibility more than our rankings do. Our rankings are designed to help you make a decision — not to make a decision for you.

Academics - 75%
Affordability - 15%
Online Enrollment - 10%

In all our school rankings and recommendations, we work for objectivity and balance. We carefully research and compile each ranking list, and as stated in our advertising disclosure, we do NOT permit financial incentives to influence rankings. Our articles never promote or disregard a school for financial gain.

If you have questions about our ranking methodology, please feel free to connect with our staff through contact page.

We thank you for your readership and trust.

The Most Affordable Online Bachelor's in Marketing Degree Programs

#1

Western Governors University

School Information
Location Salt Lake City, Utah
Graduation Rate 21%
Instituation Type Private
Accreditation Yes Northwest Commission on Colleges and Universities

Western Governors University, located in Salt Lake City, Utah, provides numerous top-tier bachelor's programs. Of 65 total remote programs, the college boasts 30 fully virtual bachelor's degree options. The online bachelor of science business administration in marketing supports learners in their studies across distance.

The marketing program enables flexible study. Students can work with their academic advisor to modify their coursework to meet academic and career goals. Enrollees can customize their learning through electives, minors, and other modifications.

Undergraduates pay approximately $6,380 in tuition. Marketing degree-seekers can access scholarships, fellowships, and other funding opportunities while enrolled. The school allows transfer credits to speed up the time to degree completion.

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#2

Colorado State University Global

School Information
Location Aurora, Colorado
Admission Rate 99%
Accreditation Yes Higher Learning Commission

Students looking to earn a flexible college degree should consider Colorado State University Global. Undergraduate degree-seekers can choose from 15 online bachelor's programs. Individuals seeking competitive, customizable study relevant to the marketing field will find the school's online bachelor of science in marketing an attractive option. The marketing program supports flexible study for learners across the distance.

The program curriculum consists of general and advanced coursework, totaling 120 credits. Enrollees also attend general education classes, to gain a well-rounded education. In consultation with their academic advisor, students can customize their education through electives, minors, and concentration areas.

Graduates possessing a bachelor's degree can access more job opportunities, and grow their earning potential over time. Prospective enrollees can meet with the marketing department directly to discuss admission requirements, application materials, and other relevant information.

Colorado State University Global at a Glance:

Total Online Programs: 39

Online Bachelor's Programs: 15

Admission Rate: 99%

Transfer Credits Accepted: Accepted

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#3

Missouri Southern State University

School Information
Location Joplin, Missouri
Admission Rate 94%
Graduation Rate 32%
Accreditation Yes Higher Learning Commission
Percent Online Enrollment 51% Percentage of all students who are enrolled online.

Learners seeking competitive remote study in marketing should consider Missouri Southern State University's online marketing degree, based in Joplin. The program is one of four virtual bachelor's degree options available through the institution. The bachelor of science in business administration in marketing prepares remote degree-seekers for the demands of the field.

The marketing program balances rigor with flexibility, proving beneficial to working professionals, busy students, and other learners. In consultation with their academic advisor, enrollees can modify their course load to suit their needs. Program participants can also choose electives and pursue interdisciplinary study to fit career goals.

When calculating the costs of a degree, students should note the current tuition rate of $14,578. Learners gain access to internal and external funding opportunities, such as scholarships, fellowships, and federal financial aid, through the college. Degree-seekers typically receive a financial aid award package amounting to $5,654, on average.

Missouri Southern State University at a Glance:

Online Enrollment: 2,836

Total Online Programs: 9

Online Bachelor's Programs: 4

Admission Rate: 94%

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#4

Northern Kentucky University

School Information
Location Highland Heights, Kentucky
Admission Rate 90%
Graduation Rate 46%
Accreditation Yes Southern Association of Colleges and Schools Commission on Colleges
Percent Online Enrollment 32% Percentage of all students who are enrolled online.

Northern Kentucky University provides flexible study opportunities to distance learners across 35 programs. The college offers 16 fully online bachelor's degree options for undergraduates. The bachelor of science in business administration in marketing prioritizes flexibility, making it an attractive option for working professionals and busy students. The program provides flexibility through customizable study options and classes.

Program participants complete industry-relevant classes throughout their studies, gaining broad and specific knowledge of the marketing field. Enrollees also complete general education classes, gaining a well-rounded education. Degree-seekers can work with their academic advisor to customize their studies through modified courses, electives, minors, and concentrations.

The value of a bachelor's degree is clear: graduates increase their job opportunities and earning potential. Alumni who have completed their degree gain, on average, a median salary of $35,200 after six years. The average undergraduate pays $9,412 yearly in tuition and fees after aid. Students can meet with the financial aid office to learn more about funding opportunities and eligibility requirements for scholarships, fellowships, and other financial aid.

Northern Kentucky University at a Glance:

Online Enrollment: 5,071

Total Online Programs: 35

Online Bachelor's Programs: 16

Admission Rate: 90%

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#5

Louisiana State University Shreveport

School Information
Location Shreveport, Louisiana
Admission Rate 84%
Graduation Rate 31%
Accreditation Yes Southern Association of Colleges and Schools Commission on Colleges
Percent Online Enrollment 86% Percentage of all students who are enrolled online.

A leader in online education, Louisiana State University Shreveport facilitates distance learning across 12 online programs. The college offers five fully virtual bachelor's degree options for undergraduates. Students seeking advanced online study in marketing can enroll in the school's online bachelor of science in marketing. The program provides flexibility through customizable study options and classes.

During the marketing program, participants complete foundational and advanced coursework relevant to the marketing field. Enrollees also complete general education classes, gaining a well-rounded education. Students can customize their degree through electives, minors, and concentrations.

Graduates greatly benefit from their education, gaining access to more job opportunities and a higher earning potential. Alumni who have completed their degree gain, on average, a median salary of $36,000 after six years. Marketing degree-seekers typically pay $8,834 for tuition and fees, on average, per year. Prospective applicants can meet with the financial aid office to learn more about funding opportunities and eligibility requirements.

Louisiana State University Shreveport at a Glance:

Online Enrollment: 7,405

Total Online Programs: 12

Online Bachelor's Programs: 5

Admission Rate: 84%

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#6

New Mexico State University-Main Campus

School Information
Location Las Cruces, New Mexico
Admission Rate 55%
Graduation Rate 48%
Accreditation Yes Higher Learning Commission
Percent Online Enrollment 44% Percentage of all students who are enrolled online.

New Mexico State University enrolls distance learners in 40 programs, reaching 6,244 remote degree-seekers worldwide. The college offers 12 online bachelor's degree options for undergraduates. Individuals seeking competitive, customizable study relevant to the marketing field will find the school's online bachelor of business administration in marketing an attractive option. Working professionals and busy students will benefit from the program's flexible study options and class customization.

Throughout their coursework, students gain industry-relevant knowledge through general and advanced classes. This curriculum gives them in-depth knowledge of the marketing field, as well as foundational skills applicable to many different disciplines. Enrollees can customize their degree through electives, minors, and concentrations.

A bachelor's degree connects graduates with numerous job opportunities and a higher earning potential. The median salary for alumni six years after their degree completion is $29,700, according to the college. Students preparing to apply for the marketing program should consider that the average price after aid for tuition and fees is $9,930. Prospective learners can explore funding opportunities, eligibility requirements, and other opportunities by connecting with the financial aid office.

New Mexico State University at a Glance:

Online Enrollment: 6,244

Total Online Programs: 40

Online Bachelor's Programs: 12

Admission Rate: 55%

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#7

Eastern New Mexico University-Main Campus

School Information
Location Portales, New Mexico
Admission Rate 58%
Graduation Rate 36%
Accreditation Yes Higher Learning Commission
Percent Online Enrollment 69% Percentage of all students who are enrolled online.

Eastern New Mexico University provides flexible study opportunities to distance learners across 29 programs. This program is one of 18 online bachelor's degrees available through the college. Students looking for a marketing-adjacent career can pursue study through the bachelor of business administration in marketing at their own pace. Participants in the program benefit from flexible study, with the option to enroll full or part time.

Enrollees complete both foundational and advanced coursework, granting them the knowledge and skills needed to advance in the field. Students also complete general education requirements, gaining additional knowledge. Degree-seekers choose electives, minors, and concentrations to customize their course of study.

After earning their degree, graduates benefit from greater access to employment opportunities and higher earning potential. The institution reports a median salary of $29,200 earned by alumni six years after completing their studies. Undergraduates eligible for financial aid can expect to pay $10,338 in tuition and fees, on average. Prospective students can meet with the financial aid office to learn more about funding opportunities and eligibility requirements.

Eastern New Mexico University at a Glance:

Online Enrollment: 3,946

Total Online Programs: 29

Online Bachelor's Programs: 18

Admission Rate: 58%

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#8

The University of Texas Permian Basin

School Information
Location Odessa, Texas
Admission Rate 88%
Graduation Rate 40%
Accreditation Yes Southern Association of Colleges and Schools Commission on Colleges
Percent Online Enrollment 70% Percentage of all students who are enrolled online.

Students seeking to enroll in a competitive marketing bachelor's program should consider The University of Texas Permian Basin. The college boasts 12 fully virtual bachelor's programs. Learners seeking to advance in the marketing field will benefit from the bachelor of business administration in marketing.

Participants in the marketing program complete coursework pertinent to the marketing field. Marketing majors work with academic advisors to select classes that match their interests and fit their schedule. Enrollees can choose electives, minors, and other modifications to individualize their studies.

Undergraduate tuition at the institution is $5,767. While at the college, learners can explore funding opportunities to apply toward their studies. The college reports that degree-seekers are awarded an average of $7,890 in financial aid.

The University of Texas Permian Basin at a Glance:

Online Enrollment: 3,722

Total Online Programs: 15

Online Bachelor's Programs: 12

Admission Rate: 88%

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#9

Minot State University

School Information
Location Minot, North Dakota
Admission Rate 67%
Graduation Rate 45%
Accreditation Yes Higher Learning Commission
Percent Online Enrollment 42% Percentage of all students who are enrolled online.

Students seeking advanced remote study should consider one of Minot State University's 24 online programs. Undergraduates choose from 12 virtual bachelor's degrees at the public four-year institution. For individuals looking to advance in the marketing field, the school's online bachelor of science in marketing is a wise choice. The marketing program is a flexible option for working professionals and busy degree-seekers.

Enrollees complete both foundational and advanced coursework, granting them the knowledge and skills needed to advance in the marketing field. Learners gain industry-relevant and broader knowledge and skills, preparing them for life after their degree. Students can work with their academic advisor to customize their degree through electives, minors, and concentrations.

After earning their degree, graduates benefit from greater access to employment opportunities and higher earning potential. The median salary for alumni six years after their degree completion is $38,300, according to the college. Though degree costs vary, undergraduates pay an average of $11,635 per year in tuition and fees. Degree-seekers interested in learning more about admission requirements and their eligibility for financial aid should connect with the marketing department.

Minot State University at a Glance:

Online Enrollment: 1,328

Total Online Programs: 24

Online Bachelor's Programs: 12

Admission Rate: 67%

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#10

Fashion Institute of Technology

School Information
Location New York, New York
Admission Rate 54%
Graduation Rate 80%
Accreditation Yes Middle States Commission on Higher Education
Percent Online Enrollment 31% Percentage of all students who are enrolled online.

Fashion Institute of Technology provides flexible study opportunities to distance learners across two programs. Undergraduates from across the globe can connect with Fashion Institute of Technology through its fully online marketing bachelor's degree. Students looking for an individualized education relevant to the marketing field can enroll in the online bachelor of science in international trade and marketing for the fashion industries. Participants in the program benefit from flexible study, with the option to enroll full or part time.

Enrollees complete both foundational and advanced coursework, granting them the knowledge and skills needed to advance in the marketing field. Throughout their studies, learners gain in-depth knowledge and skills applicable to the marketing field, as well as broad skills applicable to many different industries. Students can customize their degree by choosing electives, minors, and concentrations.

A bachelor's degree connects graduates with numerous job opportunities and a higher earning potential. Alumni who have completed their degree gain, on average, a median salary of $43,200 after six years. When preparing for the costs of education, students should know that the average cost of tuition and fees after aid is $8,623. Degree-seekers hoping to gain admission to the program should connect with the department to discuss admission requirements and application materials.

Fashion Institute of Technology at a Glance:

Online Enrollment: 2,719

Total Online Programs: 2

Online Bachelor's Programs: 1

Admission Rate: 54%

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#11

The University of Louisiana Monroe

School Information
Location Monroe, Louisiana
Admission Rate 80%
Graduation Rate 47%
Accreditation Yes Southern Association of Colleges and Schools Commission on Colleges
Percent Online Enrollment 43% Percentage of all students who are enrolled online.

The University of Louisiana Monroe provides numerous top-tier bachelor's programs. Students interested in distance learning will find the school's 14 fully online bachelor's degree options an attractive choice for study. Of these, the bachelor of business administration in marketing stands out as a competitive option for people interested in the marketing field.

Marketing program participants can maximize flexibility through modified coursework and the option to pursue part-time study. In consultation with their academic advisor, degree-seekers can modify their course load to suit their needs. Enrollees can work with their academic advisor to modify their classes to suit career interests.

Marketing students can expect to pay $17,888 in tuition. The institution's accreditation status enables learners to benefit from financial aid during their studies. Degree-seekers at the college are awarded an average of $10,649 in financial aid.

The University of Louisiana Monroe at a Glance:

Online Enrollment: 3,756

Total Online Programs: 34

Online Bachelor's Programs: 14

Admission Rate: 80%

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#12

Bellevue University

School Information
Location Bellevue, Nebraska
Graduation Rate 24%
Instituation Type Private
Accreditation Yes Higher Learning Commission
Percent Online Enrollment 95% Percentage of all students who are enrolled online.

Bellevue University is a private four-year college offering a variety of competitive bachelor's degree options. The institution prides itself on its leadership in online learning, while offering 54 virtual bachelor's programs. Distance learners can enroll in the bachelor of science in marketing program to complete a college degree online.

The program prepares marketing students for the demands of the marketing field. In consultation with their academic advisor, degree-seekers can modify their course load to suit their needs. Enrollees can also choose elective classes, or pursue a minor, to further their learning.

Marketing program participants can expect to pay $7,176 in tuition. Learners can access numerous funding opportunities through the accredited institution. Prospective applicants should contact the financial aid office to see what financial assistance they might qualify for.

Bellevue University at a Glance:

Online Enrollment: 11,008

Total Online Programs: 79

Online Bachelor's Programs: 54

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#13

Indiana State University

School Information
Location Terre Haute, Indiana
Admission Rate 90%
Graduation Rate 41%
Accreditation Yes Higher Learning Commission
Percent Online Enrollment 47% Percentage of all students who are enrolled online.

Students seeking flexible remote study should consider Indiana State University. Distance learners can choose from 23 fully online bachelor's degree options. The bachelor of science in marketing is a wise choice for degree-seekers hoping to advance in the marketing field.

Marketing program participants benefit from a rigorous curriculum that enables flexible study. Students complete industry-specific classes, with the option to add electives and modify their coursework. Enrollees can customize their learning through electives, minors, and other modifications.

Undergraduate students can expect to pay $19,960 in tuition. Learners can access numerous funding opportunities through the accredited institution. Enrollees can expect to receive a financial aid award package of $9,230, on average.

Indiana State University at a Glance:

Online Enrollment: 5,748

Total Online Programs: 60

Online Bachelor's Programs: 23

Admission Rate: 90%

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#14

Troy University

School Information
Location Troy, Alabama
Admission Rate 88%
Graduation Rate 47%
Accreditation Yes Southern Association of Colleges and Schools Commission on Colleges
Percent Online Enrollment 56% Percentage of all students who are enrolled online.

Troy University, located in Troy, Alabama, enables distance learning across 49 online programs. Undergraduate students from across the globe can connect with the school through one of its 19 fully virtual bachelor's degrees. Learners hoping to advance in the marketing field can enroll in the college's online bachelor of science in business administration in global business with a concentration in marketing. The program accommodates full- or part-time study.

Throughout their coursework, marketing program participants gain industry-relevant knowledge through general and advanced classes. The program curriculum prepares students for the demands of the marketing field. Enrollees have the option to modify their studies, choose electives, and declare minors and degree concentrations.

A bachelor's degree greatly increases one's earning potential. Graduates who have completed their degree gain, on average, a median salary of $34,300 after six years. Typically, undergraduates pay $12,951 in tuition and fees each year. Students interested in learning more about admission requirements, application materials, and financial aid opportunities should directly contact the department.

Troy University at a Glance:

Online Enrollment: 9,242

Total Online Programs: 49

Online Bachelor's Programs: 19

Admission Rate: 88%

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#15

Fort Hays State University

School Information
Location Hays, Kansas
Admission Rate 91%
Graduation Rate 43%
Accreditation Yes Higher Learning Commission
Percent Online Enrollment 55% Percentage of all students who are enrolled online.

With its main campus in Hays, Kansas, Fort Hays State University provides competitive online programs to people from all walks of life. The public institution boasts 24 fully virtual programs at the bachelor's level for undergraduate degree-seekers. Learners seeking to advance in the marketing field will benefit from the bachelor of business administration in marketing.

The marketing program balances rigor with flexibility, proving beneficial to working professionals, busy students, and other learners. Enrollees can modify their coursework in consultation with their academic advisor. Online degree-seekers also choose minors and electives to individualize the degree.

Undergraduate tuition at the school averages $14,070. Participants in the marketing program can benefit from scholarships, fellowships, and other funding opportunities while at the school. The college reports that degree-seekers are awarded an average of $5,162 in financial aid.

Fort Hays State University at a Glance:

Online Enrollment: 8,759

Total Online Programs: 40

Online Bachelor's Programs: 24

Admission Rate: 91%

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#16

Florida International University

School Information
Location Miami, Florida
Admission Rate 58%
Graduation Rate 63%
Accreditation Yes Southern Association of Colleges and Schools Commission on Colleges
Percent Online Enrollment 68% Percentage of all students who are enrolled online.

Florida International University supports 39,863 distance learners across 67 fully online programs. Remote undergraduates can benefit from pursuing one of the 36 virtual bachelor's degree options. Individuals seeking competitive study in marketing in a flexible modality can enroll in the college's online bachelor of business administration in marketing. The marketing program prioritizes flexibility through full- or part-time study options.

During the marketing program, participants complete foundational and advanced coursework relevant to the marketing field. The program also incorporates general education requirements that strengthen critical thinking and problem-solving skills. While enrolled, students can customize their studies by choosing electives, minors, and degree concentrations.

The benefits of a bachelor's degree are varied, from increased job opportunities to higher earning potential. The institution reports that graduates six years out from their degree earn a median salary of $41,500. When preparing for the costs of education, degree-seekers should know that the average cost of tuition and fees after aid is $9,888. Prospective applicants can contact the marketing program to learn more about admission requirements and financial aid opportunities.

Florida International University at a Glance:

Online Enrollment: 39,863

Total Online Programs: 67

Online Bachelor's Programs: 36

Admission Rate: 58%

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#17

The University of Wisconsin-Whitewater

School Information
Location Whitewater, Wisconsin
Admission Rate 79%
Graduation Rate 62%
Accreditation Yes Higher Learning Commission
Percent Online Enrollment 38% Percentage of all students who are enrolled online.

The University of Wisconsin-Whitewater enables distance learning across two online programs. For remote undergraduate enrollees, the school offers a virtual bachelor's-level program in marketing. Students looking for an individualized education relevant to the marketing field can enroll in the online bachelor of business administration in marketing. The program provides flexibility through customizable study options and classes.

During the program, participants complete foundational and advanced coursework relevant to the marketing field. Learners gain industry-relevant and broader knowledge and skills, preparing them for life after their degree. Enrollees can customize their degree by choosing electives, minors, and concentrations.

A bachelor's degree greatly increases one's earning potential. According to the college, graduates earn a median salary of $37,500 six years after completing their degree. Though degree costs vary, undergraduates pay an average of $12,309 per year in tuition and fees. Students can meet with the financial aid office to learn more about funding opportunities and eligibility requirements for scholarships, fellowships, and other financial aid.

The University of Wisconsin-Whitewater at a Glance:

Online Enrollment: 4,715

Total Online Programs: 2

Online Bachelor's Programs: 1

Admission Rate: 79%

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#18

Arizona State University Tempe

School Information
Location Tempe, Arizona
Admission Rate 86%
Graduation Rate 63%
Accreditation Yes Higher Learning Commission
Percent Online Enrollment 47% Percentage of all students who are enrolled online.

Arizona State University Tempe, a public four-year college, enables remote study in one online program. The virtual bachelor of science in marketing is a wise choice for learners seeking competitive, flexible study applicable to a career in marketing. The program is a flexible option for working professionals and busy students.

Enrollees complete both foundational and advanced coursework, granting them the knowledge and skills needed to advance in the marketing field. Participants complete classes relevant to the field, as well as general education requirements. Students can work with their academic advisor to individualize their degree by exploring electives, minors, and degree concentrations.

A bachelor's degree greatly increases one's earning potential. The median salary for graduates six years after their degree completion is $42,200, according to the college. Degree-seekers typically pay $14,081 for tuition and fees, on average, per year. Prospective students can meet with the financial aid office to learn more about funding opportunities and eligibility requirements.

Arizona State University Tempe at a Glance:

Online Enrollment: 24,895

Total Online Programs: 1

Admission Rate: 86%

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#19

The University of West Alabama

School Information
Location Livingston, Alabama
Admission Rate 35%
Graduation Rate 35%
Accreditation Yes Southern Association of Colleges and Schools Commission on Colleges
Percent Online Enrollment 77% Percentage of all students who are enrolled online.

Students seeking flexible remote study should consider the University of West Alabama. The public school offers 10 virtual bachelor's degree options from its main campus in Livingston, Alabama. Distance learners interested in the marketing field can enroll in the school's online bachelor of arts or science in integrated marketing communications.

Degree-seekers benefit from a rigorous curriculum that enables flexible study. Program participants can customize their learning through electives, minors, and other modifications to their plan of study. Enrollees can work with their academic advisor to make these and other adjustments.

Undergraduate marketing students can expect to pay $18,200 in tuition. Learners can receive financial aid to offset the costs of their degree. Degree-seekers at the college are awarded an average of $6,274 in financial aid.

The University of West Alabama at a Glance:

Online Enrollment: 4,339

Total Online Programs: 31

Online Bachelor's Programs: 10

Admission Rate: 35%

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#20

The University of Memphis

School Information
Location Memphis, Tennessee
Admission Rate 85%
Graduation Rate 53%
Accreditation Yes Southern Association of Colleges and Schools Commission on Colleges
Percent Online Enrollment 44% Percentage of all students who are enrolled online.

Located in Memphis, Tennessee, the University of Memphis offers many top-ranked bachelor's programs. The public college supports distance learners across 24 online bachelor's degree options. Remote enrollees hoping to advance in the marketing field will benefit from the college's bachelor of business administration in marketing management.

The marketing degree supports flexible study, meeting the needs of every degree-seeker. Students complete general and advanced coursework, with the opportunity to modify their plan of study. Enrollees can choose electives and minors to supplement their learning.

Undergraduate tuition at the institution is $12,048. Distance learners can pursue financial aid opportunities, such as scholarships and fellowships, to offset educational expenses. Students at the college are awarded an average of $9,424 in financial aid.

The University of Memphis at a Glance:

Online Enrollment: 9,456

Total Online Programs: 58

Online Bachelor's Programs: 24

Admission Rate: 85%

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The Advantages of a Marketing Education

While you may qualify for some entry–level roles in marketing with an associate degree, most middle management and senior positions require a bachelor’s degree. For supervisory and leadership roles, some companies prefer to hire candidates with a marketing master’s degree.

A marketing professional with an associate degree may work as an advertising sales agent, building and maintaining a portfolio of clients and selling advertising space for radio, television, and print media. In 2018, the median wage for advertising sales agents was $51,740 per year. An online marketing bachelor’s degree, by comparison, opens up more lucrative professional opportunities. For instance, public relations managers — who require a bachelor’s — earned a median salary of $114,800 in 2018.

According to Georgetown University’s Center on Education and the Workforce, marketing professionals with a master’s degree earned, on average, about $18,000 more per year than those with just a bachelor’s.

Average Salary by Degree Level

Degree Level Average Salary
Associate of Science in Marketing $49,000
Bachelor of Science in Marketing $61,000

Source: PayScale

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Marketing Degree Salary Information

Earning a digital marketing degree online prepares you for a variety of professional roles and industries. For example, you may work in nonprofit communications, helping an organization generate awareness and develop connections in the community. You can also work for a startup, creating a promotional plan for a new product or service.

Regardless of the career path you choose, jobs in marketing require strong communication skills, creativity, and organization.

Public Relations Specialist
Public relations specialists help develop and sustain a positive public image for their organization. They may write press releases about new product launches or programs, respond to information requests from the media, or evaluate the perception of their organization through surveys and focus groups. Most of these roles require a bachelor’s degree.
Salary based on experience:
  • Entry Level: $39,000
  • Mid-Career: $44,600
  • Experienced: $55,000
  • Late Career: $61,600
Market Research Analyst
Market research analysts assess market conditions to help companies understand customer needs and preferences. While you may qualify for these jobs with a bachelor’s degree in one of several business-related fields, coursework in marketing and consumer behavior can give you a competitive edge over other candidates.
Salary based on experience:
  • Entry Level: $49,000
  • Mid-Career: $52,000
  • Experienced: $64,000
  • Late Career: $74,000
Public Relations Manager
Public relations managers are responsible for the reputation and promotion of their firms and clients. They often serve as spokespeople, work with senior leaders on marketing and communication strategies, and assist in crisis response. At larger organizations, they may also supervise a team of public relations specialists. Managerial positions require a bachelor’s degree, although some companies may prefer candidates with a master’s.
Salary based on experience:
  • Entry Level: $41,000
  • Mid-Career: $54,000
  • Experienced: $69,000
  • Late Career: $76,000
Marketing Manager
Marketing managers estimate the demand for their company’s products, identify potential new markets, and develop pricing and promotional strategies to maximize sales. Marketing managers often supervise staff or lead project teams across multiple departments. They typically need a bachelor’s degree in marketing or a closely related field.
Salary based on experience:
  • Entry Level: $46,000
  • Mid-Career: $56,000
  • Experienced: $67,000
  • Late Career: $75,000
Sales Manager
Sales managers develop and monitor progress toward sales goals, provide training and support to members of their staff, and resolve customer complaints. They also prepare budgets, approve expenditures, assign sales territories, and set sales quotas.
Salary based on experience:
  • Entry Level: $59,000
  • Mid-Career: $60,000
  • Experienced: $68,000
  • Late Career:

Source: PayScale

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Choosing an Online Marketing Degree Program

Students considering an online digital marketing degree should choose a program aligned with their needs and professional goals. Public colleges and universities typically cost significantly less than private institutions, especially for in–state students. Students hoping to work within a specific niche, such as healthcare marketing, should look for a program that offers coursework or a formal concentration in that area. In addition, some programs specifically cater to working professionals, allowing students to study on a part–time or accelerated basis.

Program Cost
The cost of an online marketing bachelor’s degree varies by program. In-state students typically pay less than out-of-state students, and private schools usually charge more than public schools. Financial aid opportunities also affect the overall cost of a degree. Students can look for state and federal grants, private scholarships, and work-study opportunities.
Transfer Policies
If you hold an associate degree or have previously completed college-level coursework, you may be able to apply these credits toward a bachelor’s degree. Most state colleges and universities hold transfer agreements with local community colleges, making the process easier. Contact your school’s registrar for more information on transfer policies.
School Size and Type
Try to find a school and program that aligns with your individual learning style. For example, some students appreciate the diversity of opinions and perspectives often found in larger classes, while others prefer the more personalized instruction that professors can provide in smaller classes.
Program Length
Most online bachelor’s programs in marketing consist of 120 credits, with full-time students graduating in four years. Part-time learners without any transfer credits may need 6-8 years to graduate. Meanwhile, accelerated programs may allow students to graduate in significantly less than four years.
On–Campus Requirements
Some schools require online learners to participate in occasional on-campus residencies, usually at the beginning or end of their undergraduate studies. In many online programs, however, students can meet all the requirements at a distance or through field experiences in their own communities.

Accreditation for Online Marketing Degrees

Make sure to choose an accredited online marketing program. The accreditation process ensures that schools meet high academic standards and provide adequate career preparation. If you attend an unaccredited school, future employers may not recognize your degree and other colleges and universities may not accept your transfer credits. You may also miss out on state and federal financial aid opportunities.

Higher education institutions may hold regional or national accreditation. Seven accrediting agencies across the country, including the Higher Learning Commission and the Middle States Commission on Higher Education, oversee the regional accreditation process.

The United States Department of Education also authorizes 10 bodies to oversee the national accreditation process. Nationally, accredited schools tend to be for–profit, religious, or vocational in nature. Owing to different standards related to admissions and academics, regionally accredited institutions typically do not accept transfer credits from nationally accredited colleges and universities.

To determine if your school holds regional or national accreditation, you can check the Council for Higher Education Accreditation’s online directory of institutions and programs.

Marketing Concentrations

In some programs, marketing students can prepare for specific professional roles by choosing a concentration. For example, if you hope to lead the communications and public relations efforts of a hospital, you may pursue a concentration in healthcare marketing. Alternatively, students who hope to work as online community managers may choose a specialization in digital marketing or social media.

Digital Marketing
A concentration in digital marketing equips students with the tools needed to lead an organization’s social media and online communications efforts. Coursework explores subjects like web analytics; search engine optimization; and common models of internet marketing, such as pay–per–click advertising.
  • Careers This Concentration Prepares For: Online community manager, digital marketing account director
Healthcare Marketing
Students who elect to pursue a concentration in healthcare marketing often take jobs at hospitals, health centers, and insurance companies upon graduation. To prepare for these roles, students typically take classes in areas such as healthcare informatics, customer relationship management technologies, and the legal and regulatory environment of healthcare businesses.
  • Careers This Concentration Prepares For: Health plan marketing manager, hospital marketing and communications specialist
Nonprofit Marketing
In the nonprofit sector, marketing and communication professionals advertise program opportunities, raise awareness of social issues, and support fundraising professionals by helping to raise the public profile of their organization or cause. Students may take classes in nonprofit administration or board development to supplement marketing coursework.
  • Careers This Concentration Prepares For: Director of communications, assistant dean of college enrollment and admissions
Entrepreneurial Marketing
Entrepreneurial marketing entails the promotion of a new product, service, or business venture. Coursework equips students with the market research and community engagement skills critical to the development of strategic plans. It may also provide an overview of best practices related to viral and other low–cost marketing tactics.
  • Careers This Concentration Prepares For: Marketing consultant, director of integrated marketing communications
Marketing Management
Marketing managers oversee teams of marketing and communication specialists. To prepare for these supervisory roles, students explore subjects like project management, organizational behavior, and human resources management. They may also use case studies and simulations to hone team–building, motivation, and conflict resolution skills.
  • Careers This Concentration Prepares For: Chief marketing officer, vice president of communications and public relations

How Long Does It Take to Get a Degree in Marketing?

Most online bachelor’s programs in marketing require students to complete about 120 credits, with full–time learners earning their degrees in about four years. Part–time students tend to take substantially longer to meet their college’s graduation requirements.

If you hold an associate degree, you can often transfer up to 60 credits toward your bachelor’s diploma, allowing you to graduate in as little as two years. You typically need to have earned a minimum 2.0 GPA in prior undergraduate classes to receive transfer credit.

Some programs also allow for self–paced learning, allowing you to advance through coursework as soon as you demonstrate mastery of the material. While self–paced learning often appeals to working professionals hoping to earn a degree quickly, it requires exceptional self–discipline and strong time management skills.

Courses in an Online Bachelor’s in Marketing Program

Principles of Integrated Marketing Communications
This course provides students with a broad overview of the theories and best practices related to public relations, corporate communications, advertising, and marketing. Students hone the research, planning, and creative skills they need to successfully integrate organizational communication efforts.
Social Media Marketing
Social media plays a critical role in the overall marketing strategies of many organizations. Rather than teaching students to master individual social media platforms, this course helps students understand the essential elements of broader social media outreach, including how to engage customers and how to appropriately respond to crises.
Marketing Research
In this class, students learn how to design and implement various marketing research tools. The course also offers an introduction to basic quantitative and qualitative analysis, with an emphasis on using survey data to understand customer preferences and needs. Students also hone data visualization skills, learning to share research findings with colleagues and senior leaders.
Consumer Behavior
Students in this course analyze the behavior of consumers as they search for, purchase, use, and dispose of products and services. The class combines instruction in human psychology with hard skill development in areas like designing behavioral research plans, managing customer focus groups, and translating data into actionable recommendations.
Strategic Brand Management
This course teaches students how to apply advertising and marketing concepts to branding. Topics include building and managing a product or organizational brand, promoting brand equity, and designing strategies that enhance or maintain brand resonance. Students also review case studies to learn how companies successfully rehabilitate damaged brands.
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Marketing Membership Associations

Professional organizations benefit online marketing degree students and graduates. These organizations often host local and national events that provide networking opportunities. They may also provide online and in–person training opportunities, connect recent graduates with experienced mentors, and advertise job listings.

American Marketing Association
AMA works to create networking opportunities and a central repository of knowledge for marketing professionals. The association organizes research conferences and training workshops, publishes four scholarly journals, and provides scholarships to undergraduate and graduate marketing students.
Association of National Advertisers
ANA regularly convenes conferences on topics like business-to-business marketing, digital and social media outreach, and nonprofit communications. The association also administers a formal certification program and hosts an online content library populated with research reports, best practice guides, and advertising toolkits.
Sales and Marketing Executives International
Founded in 1935, SMEI is a global organization. In addition to offering online training courses and certification programs, SMEI hosts an annual conference, shares industry news, and advertises international job opportunities through its career center.
Public Relations Society of America
PRSA represents more than 30,000 public relations professionals, academics, and students in the United States. Members can meet new colleagues and share best practices through online affinity groups; take advantage of professional development opportunities; and browse a digital resource hub for information on crisis management, content marketing, and assessment tools.
Association for Women in Communications
AWC aims to equip women with the skills needed to elevate their careers and become change agents in the communications and marketing industry. The association comprises 13 local chapters and provides professional development funding to members through the AWC Advancement Fund.
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