Most Affordable Online Bachelor’s in Marketing
| TBS Staff
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The Bureau of Labor Statistics projects that employment for advertising, promotions, and marketing managers will increase by 10% between 2016 and 2026; this growth is faster than the national average for all occupations. In addition to strong job prospects, marketing also offers high salary potentials. For example, in 2018, marketing managers earned a median salary of $134,290 — more than triple the median pay for all occupations.
To qualify for these roles, you typically need at least a bachelor’s degree in marketing or a related discipline. Along with general education coursework in math and the social sciences, undergraduate marketing programs allow students to explore subjects like consumer behavior, strategic brand management, and marketing research. Many programs also feature internships or field experiences, allowing students to hone their skills in a real business environment and grow their professional network.
This page provides an overview of online marketing degrees, including information on how to choose a school that fits your needs, common coursework, and possible career paths. It also features a ranking of the best online marketing programs in the United States.
Bachelor’s in Marketing Degree Online Ranking Guidelines
We selected the following online marketing programs based on quality, curricula, faculty, rankings, awards, and reputation — including the school’s reputation for providing quality online degree programs.
Here at TheBestSchools.org, we take the trust and welfare of our readers very seriously. When making our school and program rankings, our top priority is ensuring that our readers get accurate, unbiased information that can help them make informed decisions about online education. That's why we've developed a rigorous ranking methodology that keeps the needs of our readers front and center.
Our proprietary, multi-criteria ranking algorithm analyzes key data indicators — as collected by the federal government — for each school or program. What data we use depends on the focus of each specific ranking, but in all cases, our ranking methodology is impartial: Schools cannot buy better rankings at TBS.
While specific criteria under consideration can vary by ranking, there are a few data points that we value most highly. They are affordability, academic quality, and online enrollment. Below, we break down our algorithm to help you understand what you're getting when you use one of our rankings.
The data used in TBS rankings comes primarily from the federal government, and much of it is provided by the schools themselves. We aggregate and analyze this data to build our rankings.
The Integrated Postsecondary Education Data System (IPEDS) is our primary source. Its data comes from annual surveys conducted by the U.S. Department of Education's National Center for Education Statistics (NCES). Every college, university, or technical school with access to federal financial aid must participate in these surveys, which include questions about enrollment, graduation rates, finances, and faculty qualifications. This is publicly available data, which you can access yourself through the College Navigator.
Additionally, because we value a personal touch and the professional experience of our staff and Academic Advisory Board, we vet all results and adjust rankings as necessary based on our collected knowledge of schools and degree programs. Depending on the ranking, we may obtain additional input from AcademicInfluence.com, subject matter experts, prior TBS ranking lists, or other sources we deem relevant to a particular ranking.
Breakdown of Our Rankings Methodology
About Our Ranking Factors
Here at TBS, we value what you value: quality education, affordability, and the accessibility of online education. These factors guide all of our program rankings.
Each of these factors are further broken down into weighted subfactors. For example, retention rates are weighted more heavily than availability of program options because they are a better indicator of student success.
We chose the following factors for our rankings because of their influence on learning experiences and graduate outcomes. However, students should always balance our rankings against their personal priorities. For instance, a learner who needs a fully online program may prioritize online flexibility more than our rankings do. Our rankings are designed to help you make a decision — not to make a decision for you.
In all our school rankings and recommendations, we work for objectivity and balance. We carefully research and compile each ranking list, and as stated in our advertising disclosure, we do NOT permit financial incentives to influence rankings. Our articles never promote or disregard a school for financial gain.
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The Most Affordable Online Bachelor's in Marketing Degree Programs
Located in Salt Lake City, Utah, Western Governors University (WGU) prioritizes student–centered learning, innovative teaching methods, critical thinking, and strategic solution development. WGU currently ranks among the top 10 schools for innovation. The university also strives to accommodate student needs through affordable coursework and nontraditional online programs. In fact, students gain access to over 60 distance programs.
Furthermore, competency–based education allows WGU students to earn their degrees quickly. The United States Distance Learning Association recognizes WGU for unprecedented leadership in online learning.
WGU offers a bachelor of science in marketing management that covers pertinent knowledge and skills in business, leadership, and promotion that organizations demand. This online marketing degree requires 32 credits. Students can earn their degrees in as little as nine months, but they may take up to 41 months to complete the program. Distinctive courses include quantitative analysis for business, operations and supply chain management, marketing management concepts, and marketing management tasks.
The program requires a culminating business marketing management capstone project in which students synthesize competencies to demonstrate how they would contribute value to organizations.
Distance learners gain access to a program mentor who addresses concerns, outlines academic roadmaps, and provides guidance. WGU students transfer in 32 prior credits on average.
Colorado State University Global specializes in distance learning. As a member of the Colorado State University System, the university affords its students access to a large network — including over 18,000 current learners and 15,000 alumni. CSU Global emphasizes community engagement, innovative thinking, flexible access to coursework, and affordable programs. In fact, CSU Global course options continue to improve, even though tuition has remained the same for over seven years.
CSU Global offers a bachelor of science in marketing that explores the knowledge and skills graduates need to succeed in a competitive professional environment. This online marketing degree requires 120 credits, including 31 general education credits, 30 core credits, 15 degree marketing credits, and a maximum of 38 elective credits. Students must complete a marketing capstone course, as well.
CSU Global creates its online programming with nontraditional learners in mind. Courses follow eight–week cycles, starting at 12 potential enrollment dates. This allows students to begin their program at their convenience. Distance courses typically utilize an asynchronous format, allowing students to study course content as their schedules permit. CSU Global requires first–time freshmen to submit transcripts and ACT or SAT scores.
Typical applicants possess a high school diploma or a GED, two years of work experience, an average of 12 transfer credits from an accredited university, and a minimum 2.3 GPA.
The University of Alaska Fairbanks (UAF) emerged in 1922, offering a picturesque, culturally rich college experience next to the Chena River that appeals to students from all over the world. As an international research center with high–quality instruction, students explore the knowledge and skills they need to succeed in a competitive job market. UAF also prioritizes hands–on learning and engagement, featuring an 11–to–1 student–to–faculty ratio.
UAF’s bachelor of business administration in marketing explores important business concepts, producing responsible and innovative graduates. This online marketing degree requires 120 credits, and students may choose a second concentration to replace elective credits. Additional concentrations include general business, leadership, and sports management.
Distinctive courses include business continuity and crisis management, principles of managerial accounting, organizational theory and behavior, and introductory human resource management.
Distance learners access online coursework through the Blackboard online learning management system. Courses through the e–campus typically follow an asynchronous format, providing students with optimal flexibility. Weekly, modules contain all assignments, supplementary reading materials, and recorded lectures. However, some courses follow a synchronous format, requiring students to participate in live audio or video conferencing. Courses utilizing a hybrid format involve some in–person attendance, as well.
UAF offers in–state tuition to all e–campus students. Distance learners also gain access to technical support, academic advisors, and career development
Established in 1937, Missouri Southern State University (MSSU) offers a scenic postsecondary experience in the foothills of the Ozark Mountains in Joplin. MSSU values global awareness, diversity, inclusion, and ethics. Students gain access to over 140 programs, and class sizes rarely exceed a 10–to–1 student–to–faculty ratio, allowing students to build meaningful relationships with professors and peers.
MSSU offers a bachelor of science in business administration with an emphasis in marketing that explores pertinent business concepts. This online marketing degree requires 120 credits: 33 general education credits, 39 core business credits, 21 marketing emphasis credits, and 26 elective credits. Distinctive courses include integrated marketing communications, principles of economics–macro, principles of economics–micro, marketing research, and marketing strategy.
Distance learners access online coursework through the Blackboard online learning management system, on which professors upload assignments, supplementary reading materials, and recorded lectures to weekly modules. Assignments include essays, exams, group projects, and discussion board posts. Online courses typically follow an asynchronous format, allowing students to complete coursework at their convenience.
However, some courses follow a synchronous format in which students attend live classes virtually. Students requiring additional support can access virtual office hours with professors. MSSU also provides 24/7 online tutoring through Smarthinking. The Spiva library offers multiple databases, periodicals, e–books, and videos, and students can contact librarians for research support and technical assistance during business hours. Admission requires a high school diploma or GED and ACT or SAT scores.
Founded in 1968, in Highland Heights, Northern Kentucky University (NKU) provides access to a four–year college experience in a metropolitan area. NKU emphasizes diversity, inclusion, civic engagement, and service — providing its students with access to a vast alumni network. NKU offers over 130 high–quality programs both on–campus and online. In fact, the university ranks among the best regional universities in the South.
The Haile/US Bank College of Business at NKU offers a bachelor of science in business administration in marketing. This online marketing degree requires 120 credit hours, including 50 business credits, 18 core credits, 15 elective credits, and 37 general education credits. Distinctive courses include marketing and the digital age, applied consumer behavior, financial accounting lab, management information systems, and selling skills.
Distance learners use the Canvas learning management system to administer online courses. The bachelor of science in business administration in marketing does not require any in–person attendance, and its courses follow an accelerated, seven–week format. Professors upload weekly assignments, supplementary reading materials, and recorded lectures to weekly modules. Students complete assignments on their own time within deadline dates.
Assignments typically include essays, exams, group projects, and discussion posts. The PLUS program offers online tutoring. NKU also provides academic advisors, an online writing center, and librarian research support. Admission requires a minimum 2.5 GPA.
Louisiana State University–Shreveport (LSUS) emerged in 1967 to provide high–quality postsecondary education and promote critical thinking. The university strives to offer accessible, affordable programs, allowing nontraditional students to complete their degrees online with no in–person attendance. The U.S. Department of Education named LSUS one of the most affordable institutions in the state. Students enjoy access to over 20 programs, multiple community partnerships, and a vast alumni network.
LSUS offers a bachelor of science in marketing emphasizing the knowledge and skills needed to excel in business. This online marketing degree requires 120 credit hours, including 42 core credits, 21 marketing credits, and 57 general education credits.
Notable courses include integrated marketing communications strategy, consumer analysis and behavior, decision sciences and operations management, principles of marketing, and administrative policy.
Distance learners benefit from multiple start date options throughout the school year. LSUS utilizes the Moodle online learning management system to administer distance coursework. Most courses follow an asynchronous format, allowing students to complete assignments at their convenience within weekly deadlines. Assignments include essays, exams, group projects, and discussion posts. Some professors may require proctored exams. LSUS also provides online tutoring through Tutor.com for math, science, social studies, and English.
Moreover, distance learners gain access to multiple online databases, e–books, periodicals, and articles through the online library. Student may contact librarians during business hours, as well. LSUS welcomes transfer students who possess at least 18 credits and hold a 2.0 GPA.
Established in 1888 in Las Cruces, New Mexico State University (NMSU) values student–centered learning and innovative teaching strategies and strives to provide accessible coursework through distance learning. NMSU ranks among the top–tier universities in the country, providing its students with access to nearly 200 programs and a diverse student body and alumni network.
NMSU emphasizes community engagement, stewardship, intellectual inquiry, and social justice. NMSU partnerships provide internship and networking opportunities, as well.
The NMSU college of business offers a bachelor of business administration in marketing that prepares graduates to excel in any sector. This online marketing degree requires 120 credits, comprising 42 common core credits, 22 business foundation requirements, 18 lower–division business credits, 27 upper–division business credits, and 24 major credits Students pull their remaining credits from elective courses. Distinctive courses include internet and social media marketing, financial analysis and markets, legal environment of business, strategy and policy techniques, and principles of marketing.
NMSU utilizes the Canvas learning management system to administer distance coursework. Distance learners may choose from fully online or hybrid course formats. Students should note that in–person requirements for hybrid courses vary. Assignments include exams, essays, group projects, and discussion posts. While professors offer digital office hours, NMSU also offers online tutoring through Brainfuse. The online library provides access to e–books, databases, articles, and videos.
Students may contact librarians during business hours for support. Transfer students from accredited universities may apply up to nine credits toward the online MBA program. Admission requirements vary.
Located in Portales, Eastern New Mexico University–Main Campus (ENMU) represents the state’s largest regional university. ENMU emphasizes global awareness, inclusion, and cultural diversity. With a 17–to–1 student–to–faculty ratio, students can build meaningful relationships with staff and peers. Students also gain access to a vast alumni network and over 60 programs. ENMU learners benefit from a significant return on their investment, as well — in fact, the university ranks among the top 10 in the nation for lowest tuition.
The college of business at ENMU offers a bachelor of business administration with an emphasis in marketing. The online marketing degree comprises 121 credits that include 41 general education credits, 38 business foundation credits, 21 core business credits, three international business credits, and 18 marketing emphasis credits. Distinctive courses include production and operations management, business research and analysis, integrated marketing communications, consumer behavior, and services marketing.
ENMU utilizes the Blackboard learning management system to administer online coursework. Courses typically follow an asynchronous format, and typical assignments include group projects, essays, discussion board posts, and exams. Professors offer virtual office hours, and students may schedule appointments with online tutors through Skype, Zoom, or FaceTime. Distance learners gain access to an online writing lab, as well. They also receive one–on–one support from academic advisors who assist in developing an educational pathway.
Admission requires a minimum 3.0 GPA and the submission of GMAT scores.
Founded in 1973 in Odessa, the University of Texas of the Permian Basin (UTPB) strives to accommodate diverse learner needs. In fact, students gain access to over 50 programs, both on campus and online. UTPB also boasts affordable tuition rates and emphasizes engaged citizenship, public service, and innovation. As a University of Texas System institution, UTPB contributes to one of the largest higher education systems in the country.
UTPB offers a bachelor of business administration in marketing, which prepares students to excel in a competitive job market. This online marketing degree requires 120 credit hours, including 48 general education credits, 45 core course credits, and 27 elective credits. It also mandates a culminating capstone course. Full–time students typically earn their degrees in four years.
Distinctive courses include management concepts and organizational theory, principles of marketing, principles of financial accounting, marketing management, and consumer behavior. UTPB retains programmatic accreditation through the Association to Advance Collegiate Schools of Business.
Distance learners access coursework through the Blackboard learning management system. For their eight–week courses, professors use Blackboard to upload assignments, supplementary reading materials, and recorded lectures to weekly modules. Assignments include discussion posts, essays, exams, and group projects. Students also receive a dedicated advisor to help construct an educational pathway and address their concerns. Professors typically offer virtual office hours.
Students can also receive help from the online tutoring center or through Smarthinking Online Tutoring.
Founded in 1961 in Boca Raton, Florida Atlantic University (FAU) offers a scenic, coastal college experience. As a member of the State University System of Florida, FAU provides its students with extensive resources and partnerships, plus access to over 170 programs. FAU also prioritizes student–centered instruction, critical thinking, and innovation, striving to provide an accessible, affordable education both on campus and online.
The bachelor of business administration in marketing at FAU holds esteem. This online marketing degree does not require any in–person attendance, but it requires 120 credits, including 30 business credits, three core business credits, three core marketing credits, 12 major marketing credits, three business electives, and free electives to reach the 120 credit minimum.
Distinctive courses include global strategy and policy, promotional management, management and organizational behavior, principles of advertising, and communicating business information. Most full–time students earn their degrees in four years. FAU also accepts transfer credits from accredited universities.
FAU utilizes the Canvas learning management system to administer online coursework. Distance courses often require online chats or conference calls, but some follow an asynchronous format, providing more flexibility and independent learning opportunities. Assignments include discussion posts, essays, exams, narrated PowerPoint presentations or videos, and group projects.
FAU provides online tutoring, library research support, career services, and technology support. Admission requires a minimum 3.8 GPA, SAT or ACT scores, and a high school diploma or GED.
Located in Albany, New York, Excelsior College strives to accommodate diverse learning needs through differentiated, student–centered instruction both on campus and online. In fact, Excelsior College retains recognition for best distance learning practices through the United States Distance Learning Association. Students gain access to over 49 programs and competitively low tuition rates. They also benefit from highly qualified professors, peers, and a strong alumni network.
Excelsior College also prioritizes strategic partnerships, ethics, civic engagement, and innovation, creating meaningful internship and volunteer opportunities.
Students considering careers promoting business, products, or services can earn enroll in Excelsior’s bachelor of science in business with a concentration in marketing. This online marketing degree requires 120 credits, including 51 business core credits, 15 concentration credits, general education credits, and electives. Notable courses include marketing management, distribution channels management, retail and wholesale management, marketing concepts and application, and international business.
Distance courses last eight weeks. Assignments include discussion board posts, essays, exams, and group projects. Students who require additional assistance can reach professors during virtual office hours. Excelsior College also offers online research databases, e–books, periodicals, and articles, and students may contact librarians for research support.
Excelsior accepts a maximum 117 transfer credits from accredited institutions, and the school requires a culminating strategic management capstone course.
Established in 1913 in North Dakota, Minot State University (MSU) offers a metropolitan postsecondary experience, standing as the third–largest university in the state and a member of the North Dakota University System. MSU features over 60 undergraduate programs in which students gain access to highly qualified professors, multiple community partnerships, both on–campus and online learning formats, and broad–based education. MSU also boasts affordable tuition rates.
MSU’s bachelor of science in marketing stands out among other programs. This online marketing program comprises 120 credit hours: 38–40 general education credits, nine business general education credits, 27 core business credits, 27 marketing credits, and elective credits. Distinctive courses include logistics and channel management, legal environment of business, integrated marketing communications, applied business research, and corporation finance. MSU provides internship opportunities, as well, allowing students to gain hands–on experience.
MSU utilizes the Blackboard online learning management system to administer distance coursework. Professors upload supplementary reading materials, recorded lectures, assignments, and helpful weblinks. Assignments include discussion posts, essays, exams, and group projects. Students who require additional assistance can schedule appointments during professors’ virtual office hours, or they can use the Smarthinking online tutoring service. MSU also offers a writing center and technical assistance.
The Gordon B. Olson Library provides remote access to databases and other online resources. Students can contact librarians for research support.
Founded in 1944, the Fashion Institute of Technology (FIT) offers a metropolitan postsecondary experience in New York City. FIT ranks among the top postsecondary institutions for best college location in the country. The school supports hands–on learning, boasting an average student–to–faculty ratio of 15–to–1. The institute promotes community engagement and maintains relationships with multiple esteemed organizations. FIT emphasizes innovation, leadership, global cultural awareness, and inclusion.
FIT offers a bachelor of science in international trade and marketing for the fashion industries, providing students with the knowledge and skills they need to excel in a competitive global marketplace. This online marketing degree requires 122 credits. Most full–time students graduate in four years, taking courses in fashion law, mathematical modeling for business applications, market research strategies, and international business transactions.
FIT also requires an international trade practicum or senior internship to provide students with hands–on, practical experience. Students may utilize virtual office hours or meet with professors on campus. FIT uses the Blackboard online learning management system to administer coursework. Distance courses typically follow an asynchronous format, with assignments including discussion posts, narrated PowerPoint presentations, group projects, essays, and exams.
FIT accepts transfer students. Admission requires a high school diploma or GED, a minimum 3.0 GPA, and SAT or ACT scores.
Established in the Blue Ridge Mountains of Boone, North Carolina, Appalachian State University promotes diversity, inclusion, global citizenship, and innovation. Appalachian ranks second for innovation among regional universities in the South and offers over 150 high–quality programs. It also features small class sizes, allowing students to build meaningful relationships with professors and peers. The university ranks among the top three public universities and the top five schools for veterans.
The Walker College of Business offers a bachelor of science in communication and advertising which requires 120 credit hours. These include 44 general education credits, 45 major credits, six major electives, and up to 24 free elective credits.
Learners take courses in thinking through communication, public speaking in the disciplines, communication research methods, and foundations of advertising. Appalachian requires a culminating advertising campaign capstone that allows students to create an entire campaign.
Distance learners access coursework through the AsULearn Moodle learning management system. Courses typically utilize an asynchronous format, providing students optimal flexibility. However, some courses follow a synchronous format, requiring virtual attendance through web conferencing. Assignments include essays, exams, group projects, discussion posts, and narrated PowerPoints. Students also gain access to additional resources through the Belk Library.
Students who require additional instruction take advantage of free tutoring services through Smarthinking.
The University of Louisiana at Monroe (ULM) offers a picturesque postsecondary experience in the Morehouse Parish. ULM strives to provide a transformative, student–centered education in which students enjoy access to nearly 90 programs. School values include diversity, inclusion, critical thinking, and academic excellence. ULM also strives to provide accessible, affordable education, and nearly 50% of its students receive scholarships.
Students considering careers in promoting business, products, or services can enroll in the ULM bachelor of business administration in marketing. This online marketing degree requires 120 credit hours, including 84 general education credits, 30 major credits, and six elective credits. Most full–time students earn their degrees in four years. Notable courses include business and society, business–to–business marketing, introductory financial accounting, and marketing research.
ULM does not require in–person attendance. Online courses last eight weeks, and students complete assignments including essays, group projects, exams, and discussion posts. Students who require additional instructional support can sign up for virtual office hours or online tutoring through ULM. Learners enjoy access to the online library, which features multiple databases offering e–books, journals, periodicals, and articles.
ULM accepts transfer students from regionally accredited institutions. Admission requires SAT or ACT scores and a high school diploma or GED.
Located in Bellevue, Nebraska, Bellevue University (BU) is a private institution founded in 1966 to serve the Offutt Air Force base. Still known for its military–friendly atmosphere, BU provides specific services designed to assist both active–duty and veteran students, with liaisons available to assist these students with enrollment, registration, and tutoring.
BU offers a selection of digital degree programs, including a bachelor of science in marketing. This 49–credit online marketing degree is offered fully online in cohort style, where students progress course by course with the same group of peers. BU’s online marketing curriculum takes a hands–on approach to teaching communication skills, market research, data analysis, and digital marketing strategies. Students can complete the digital marketing degree, an accelerated program, in 72 weeks.
Cohort classes at BU include 40 credits of major coursework, including foundations for professional success, critical business communications, problem–solving and analysis, marketing research, and fiscal management. BU students in all programs also complete the Kirkpatrick Signature Series, a cluster of three classes: American vision and values, tradition and change, and freedom and responsibility. At the end of the program, students complete a final capstone project.
Applicants need an associate degree or 60 credits of college–level coursework. Students entering the program must work for a company where they can apply marketing lessons. Active–duty military personnel and their spouses may qualify for reduced tuition rates.
Established in 1865, Indiana State University (ISU) is a public institution located in Terre Haute, Indiana. The school offers more than 70 fully online programs, from licensure certificates to graduate degrees. Online learners at ISU can take advantage of specialized advising, online service assistance, tutoring, math and writing center resources, and technical assistance.
Students can complete ISU’s 120–credit bachelor of science in marketing in four years of full–time study. They can also explore part–time options. The concentration available to online learners is sales management, although the program also offers a marketing management option for students who attend onsite. Courses are offered via Blackboard, which students can access through the main ISU site.
All students pursuing the online marketing bachelor’s degree undertake a core nine–credit curriculum that consists of buyer behavior, marketing research, and marketing management. Students pursuing the online marketing degree take an additional 12 credits related to their sales marketing concentration, including professional selling and sales negotiation, plus electives such as principles of retailing, global sourcing and procurement, and promotional strategy. All marketing students take 50 credits of foundational courses in business and economics.
Applicants need a minimum cumulative 2.5 GPA, although conditional admission may be considered. SAT or ACT scores are required. ISU offers a tool for prospective transfer students who wish to see exactly which courses apply toward a transfer. As a veterans benefit institution, ISU provides credit for military education.
Established in 1887 as a teacher’s college, Troy University is a public institution located in Troy, Alabama. The school began exploring distance learning options in the 1950s by establishing satellite campuses. In the decades following, students learned via VHS tapes and dial–up internet. Now, with 70 fully online degree programs, Troy caters to the varied work and home lives of its students, offering asynchronous courses via Canvas.
Among Troy’s programs is the bachelor of science in business administration with a concentration in marketing. The 120–credit online marketing degree requires a 37–credit business core with courses such as principles of accounting, legal environment of business, and managerial finance; an 18–credit global business requirement with courses in economics of globalization and global marketing; and 18 credits in the marketing concentration, including marketing research, product and service innovation, and supply chain management.
Faculty deliver course materials in the form of lectures, quizzes, blogs, and interactive forums, as well as one–on–one video conferencing with students. Online learners at Troy can use resources including 24–hour technical support from Canvas, tutoring, library services, Canvas tutorials, and orientation.
Applicants with a 2.0 GPA or higher and minimum ACT or SAT scores (20 on the ACT, 950 on the SAT–I, or 1030 on the new SAT) may be admitted unconditionally. Students who do not meet these criteria may be admitted under conditional terms.
Fort Hays State University (FHSU) began in 1902, with its first teacher–training classes held in an abandoned army infirmary in Hays, Kansas. Today, FHSU offers a wealth of online and on–campus programs across a variety of fields, including education, nursing, hospitality, and business.
FHSU’s 124–credit bachelor of business administration in marketing offers flexibility to students who work full time and to those who need to take time off during the program. Students may select concentrations in business development and sales or digital marketing.
The online marketing bachelor’s degree requires 55 credits of general education, such as principles of economics, elements of statistics, and calculus; 27 credits in business core subjects, including principles of accounting, business law, and marketing principles; 15 credits in the major subject area, with courses such as consumer behavior, marketing research, and international marketing; and electives dependent on the student’s chosen concentration.
Full–time professors teach most online marketing degree courses at FHSU, which are small and typically run asynchronously. Students engage in practical marketing studies, with materials presented through discussion, group projects, and faculty mentorship. Students may decide to pursue an online marketing master’s degree at FHSU after completing the bachelor’s, as the programs are designed to lead into one another. Applicants under age 21 must submit ACT or SAT scores.
Planning for Florida International University (FIU) began in 1969 in an abandoned air traffic control tower, a building which still stands on FIU’s campus in Miami, Florida. A research–focused institution, FIU is also known for hosting the annual Food Network & Cooking Channel South Beach Wine & Food Festival, which enables students to gain hands–on experience across multiple studies, including hospitality and business.
FIU’s online bachelor of business administration with a concentration in marketing provides a solid foundation in consumer behavior, business ethics, market research, and strategy.
The 120–credit online marketing degree requires 21 credits in pre–core courses, such as accounting for decisions, principles of macroeconomics, and calculus for business; business core courses in legal environment of business, financial management, and strategic management; 15 credits in major–specific courses, such as personal selling, consumer behavior, and marketing strategy; and six credits of marketing electives. Students must also complete four upper–level electives in business.
FIU pairs students with success coaches to assist online learners through the program. Students can also participate in FIU’s chapter of the American Marketing Association. Online courses at FIU run through Canvas, where students and faculty participate in highly interactive virtual classrooms. FIU and Canvas offer many orientations and tutorials, allowing students to learn the course platform. Applicants must submit official ACT or SAT scores.
The University of Wisconsin Whitewater (UWW) is centrally located, with Chicago, Milwaukee, and Madison all accessible within two hours. UWW offers more than 50 majors across a variety of fields and is known for both its NCAA athletics and its chapter of the American Marketing Association.
UWW’s bachelor of business administration in marketing is available fully online or on campus in Whitewater. Students may choose concentrations in digital marketing, experiential and sports marketing, innovation and social enterprise, professional sales, or retail management.
The online marketing degree consists of 120 credit hours divided into requirements in the areas of general education, business, major requirements, and electives. Marketing elective courses include options such as principles of selling, consumer behavior, sports marketing, logistics, marketing and retail analytics, and entrepreneurial and advanced sales techniques.
UWW offers its online marketing degree courses asynchronously via Canvas, with materials presented through pre–recorded lectures, active forum discussions, and faculty feedback on submitted work. Resources available to online learners include library services, technical support, mentorship, and career placement services. UWW also helps students plan their studies in advance.
Prospective students should contact the online bachelor of business administration coordinator for guidance before applying. Applicants must submit ACT or SAT scores. Online students pay the same tuition regardless of where they live.
Founded in 1886 as a teaching school, Arizona State University–Tempe (ASU) is known for its innovative programming, curriculum, and technology. ASU offers more than 200 fully online programs in areas such as anthropology, communication, and psychology.
ASU’s 120–credit online bachelor of science in marketing consists of 41 courses, each offered over a span of 7.5 weeks. General education requirements include courses in English composition, psychology, and communications. Core requirements and electives for the online marketing degree include marketing research, consumer behavior, competitive marketing strategy, applied marketing management and leadership, and a capstone course that focuses on creating organizational value with consumers and stakeholders in mind.
Students in ASU’s online marketing program receive detailed course maps that include specific instructions on when to take each course, as well as additional suggestions for tasks such as when to join student organizations, attend career fairs, and apply for internships.
ASU provides free tutoring services for online learners in addition to online orientations to the Canvas course platform. The school also offers an extensive library guide designed specifically for online students.
Applicants must submit ACT or SAT scores. ASU requires SAT reasoning scores of 1230 for tests taken after March 2016 and SAT reasoning scores of 1160 for tests taken before that time. Applicants need ACT composite scores of at least 25. Applicants should hold an unweighted minimum 3.6 GPA or higher. Students who do not meet these minimums may qualify for earned admission.
Located in Flint, Michigan, Baker College is the largest private college in Michigan. Baker offers a robust selection of online degree programs, with undergraduate offerings in a diverse variety of fields including civil engineering, computer science, and business.
Baker’s 120–credit online bachelor of business administration in marketing provides the foundation students need to excel in the field, ensuring that they leave the program with knowledge of business principles, spreadsheet management, and ethical values. Business requirements make up 54 credits of the program, with courses such as principles of accounting, personal finance, business law, and statistical methods.
The marketing major requires 36 credits of courses including digital marketing, consumer behavior, and sales strategy. General education topics, such as English composition, make up the remainder of the program. Students also complete two sections of real–world experience through internship courses.
Baker courses run through Canvas and consist largely of active discussion and interaction. Baker offers 24–hour access to library resources. Students with a minimum 3.5 GPA in the program may qualify for admission to the five–year MBA program.
Baker accepts all students with a high school diploma or equivalent. Assessment via ACT or SAT scores is optional, with other options including FASTRACK or waiver tests.
Established in 1835 as a school for women, the University of West Alabama (UWA) is now a public institution located in Livingston, Alabama. With online degrees covering topics such as technology, psychology, public safety, and business administration, UWA offers a wealth of resources for its online learners, including success coaches who pair with students to offer one–on–one guidance and advice.
UWA’s 120–credit bachelor of arts in integrated marketing communications and bachelor of science in integrated marketing communications are offered fully online and can be completed in 3–4 years. The online marketing degree proves ideal for students who want a broad view of marketing topics. Students gain foundational knowledge in graphic design, social media, and web design. Learners may choose track concentrations in graphic design or sports communication.
The online marketing degree requires 48 credits in general education topics, such as composition, humanities, and the natural sciences; 59 credits in major area courses such as media ethics and law, creative photography, market research, and principles of microeconomics; and 32–38 credits of study in the student’s track of choice.
UWA pairs applicants with enrollment coaches for individualized assistance. The school requires ACT or SAT scores, and transfer students may apply up to 24 credit hours to their area of study.
Founded in 1909 in Memphis, Tennessee, the University of Memphis (UofM) flies blue and gray colors to commemorate both sides of the Civil War. UofM offers more than 250 degree programs, including certificate programs and doctoral degrees. The school offers many online programs covering topics such as computing, health, humanities, social sciences, and business.
UofM’s bachelor of business administration with a concentration in marketing management consists of 120 credit hours. Requirements in business provide a foundation for the major, with courses including principles of accounting, business analytics, financial management, and international finance. Major courses in marketing include courses such as consumer behavior, marketing research, retailing management, and international marketing. The online marketing degree also consists of general education requirements in math and economics.
UofM’s online courses run asynchronously, allowing students to participate in class activities at their convenience. Resources available for online learners include 24–hour tutoring; specialized library services, including ask–a–librarian, research consultation, and electronic material delivery; technology support; career services advisement; and academic counseling.
UofM encourages online students to get involved through blogging, discussion boards, and email. Applicants should submit ACT or SAT scores. Those seeking early admission need a cumulative 3.5 GPA.
The Advantages of a Marketing Education
While you may qualify for some entry–level roles in marketing with an associate degree, most middle management and senior positions require a bachelor’s degree. For supervisory and leadership roles, some companies prefer to hire candidates with a marketing master’s degree.
A marketing professional with an associate degree may work as an advertising sales agent, building and maintaining a portfolio of clients and selling advertising space for radio, television, and print media. In 2018, the median wage for advertising sales agents was $51,740 per year. An online marketing bachelor’s degree, by comparison, opens up more lucrative professional opportunities. For instance, public relations managers — who require a bachelor’s — earned a median salary of $114,800 in 2018.
According to Georgetown University’s Center on Education and the Workforce, marketing professionals with a master’s degree earned, on average, about $18,000 more per year than those with just a bachelor’s.
Average Salary by Degree Level
|Degree Level||Average Salary|
|Associate of Science in Marketing||$49,000|
|Bachelor of Science in Marketing||$61,000|
Source: PayScaleReturn to the top
Marketing Degree Salary Information
Earning a digital marketing degree online prepares you for a variety of professional roles and industries. For example, you may work in nonprofit communications, helping an organization generate awareness and develop connections in the community. You can also work for a startup, creating a promotional plan for a new product or service.
Regardless of the career path you choose, jobs in marketing require strong communication skills, creativity, and organization.
- Public Relations Specialist
- Public relations specialists help develop and sustain a positive public image for their organization. They may write press releases about new product launches or programs, respond to information requests from the media, or evaluate the perception of their organization through surveys and focus groups. Most of these roles require a bachelor’s degree.
Salary based on experience:
- Entry Level: $39,000
- Mid-Career: $44,600
- Experienced: $55,000
- Late Career: $61,600
- Market Research Analyst
- Market research analysts assess market conditions to help companies understand customer needs and preferences. While you may qualify for these jobs with a bachelor’s degree in one of several business-related fields, coursework in marketing and consumer behavior can give you a competitive edge over other candidates.
Salary based on experience:
- Entry Level: $49,000
- Mid-Career: $52,000
- Experienced: $64,000
- Late Career: $74,000
- Public Relations Manager
- Public relations managers are responsible for the reputation and promotion of their firms and clients. They often serve as spokespeople, work with senior leaders on marketing and communication strategies, and assist in crisis response. At larger organizations, they may also supervise a team of public relations specialists. Managerial positions require a bachelor’s degree, although some companies may prefer candidates with a master’s.
Salary based on experience:
- Entry Level: $41,000
- Mid-Career: $54,000
- Experienced: $69,000
- Late Career: $76,000
- Marketing Manager
- Marketing managers estimate the demand for their company’s products, identify potential new markets, and develop pricing and promotional strategies to maximize sales. Marketing managers often supervise staff or lead project teams across multiple departments. They typically need a bachelor’s degree in marketing or a closely related field.
Salary based on experience:
- Entry Level: $46,000
- Mid-Career: $56,000
- Experienced: $67,000
- Late Career: $75,000
- Sales Manager
- Sales managers develop and monitor progress toward sales goals, provide training and support to members of their staff, and resolve customer complaints. They also prepare budgets, approve expenditures, assign sales territories, and set sales quotas.
Salary based on experience:
- Entry Level: $59,000
- Mid-Career: $60,000
- Experienced: $68,000
- Late Career:
Source: PayScaleReturn to the top
Choosing an Online Marketing Degree Program
Students considering an online digital marketing degree should choose a program aligned with their needs and professional goals. Public colleges and universities typically cost significantly less than private institutions, especially for in–state students. Students hoping to work within a specific niche, such as healthcare marketing, should look for a program that offers coursework or a formal concentration in that area. In addition, some programs specifically cater to working professionals, allowing students to study on a part–time or accelerated basis.
- Program Cost
- The cost of an online marketing bachelor’s degree varies by program. In-state students typically pay less than out-of-state students, and private schools usually charge more than public schools. Financial aid opportunities also affect the overall cost of a degree. Students can look for state and federal grants, private scholarships, and work-study opportunities.
- Transfer Policies
- If you hold an associate degree or have previously completed college-level coursework, you may be able to apply these credits toward a bachelor’s degree. Most state colleges and universities hold transfer agreements with local community colleges, making the process easier. Contact your school’s registrar for more information on transfer policies.
- School Size and Type
- Try to find a school and program that aligns with your individual learning style. For example, some students appreciate the diversity of opinions and perspectives often found in larger classes, while others prefer the more personalized instruction that professors can provide in smaller classes.
- Program Length
- Most online bachelor’s programs in marketing consist of 120 credits, with full-time students graduating in four years. Part-time learners without any transfer credits may need 6-8 years to graduate. Meanwhile, accelerated programs may allow students to graduate in significantly less than four years.
- On–Campus Requirements
- Some schools require online learners to participate in occasional on-campus residencies, usually at the beginning or end of their undergraduate studies. In many online programs, however, students can meet all the requirements at a distance or through field experiences in their own communities.
Accreditation for Online Marketing Degrees
Make sure to choose an accredited online marketing program. The accreditation process ensures that schools meet high academic standards and provide adequate career preparation. If you attend an unaccredited school, future employers may not recognize your degree and other colleges and universities may not accept your transfer credits. You may also miss out on state and federal financial aid opportunities.
Higher education institutions may hold regional or national accreditation. Seven accrediting agencies across the country, including the Higher Learning Commission and the Middle States Commission on Higher Education, oversee the regional accreditation process.
The United States Department of Education also authorizes 10 bodies to oversee the national accreditation process. Nationally, accredited schools tend to be for–profit, religious, or vocational in nature. Owing to different standards related to admissions and academics, regionally accredited institutions typically do not accept transfer credits from nationally accredited colleges and universities.
To determine if your school holds regional or national accreditation, you can check the Council for Higher Education Accreditation’s online directory of institutions and programs.
In some programs, marketing students can prepare for specific professional roles by choosing a concentration. For example, if you hope to lead the communications and public relations efforts of a hospital, you may pursue a concentration in healthcare marketing. Alternatively, students who hope to work as online community managers may choose a specialization in digital marketing or social media.
- Digital Marketing
- A concentration in digital marketing equips students with the tools needed to lead an organization’s social media and online communications efforts. Coursework explores subjects like web analytics; search engine optimization; and common models of internet marketing, such as pay–per–click advertising.
- Careers This Concentration Prepares For: Online community manager, digital marketing account director
- Healthcare Marketing
- Students who elect to pursue a concentration in healthcare marketing often take jobs at hospitals, health centers, and insurance companies upon graduation. To prepare for these roles, students typically take classes in areas such as healthcare informatics, customer relationship management technologies, and the legal and regulatory environment of healthcare businesses.
- Careers This Concentration Prepares For: Health plan marketing manager, hospital marketing and communications specialist
- Nonprofit Marketing
- In the nonprofit sector, marketing and communication professionals advertise program opportunities, raise awareness of social issues, and support fundraising professionals by helping to raise the public profile of their organization or cause. Students may take classes in nonprofit administration or board development to supplement marketing coursework.
- Careers This Concentration Prepares For: Director of communications, assistant dean of college enrollment and admissions
- Entrepreneurial Marketing
- Entrepreneurial marketing entails the promotion of a new product, service, or business venture. Coursework equips students with the market research and community engagement skills critical to the development of strategic plans. It may also provide an overview of best practices related to viral and other low–cost marketing tactics.
- Careers This Concentration Prepares For: Marketing consultant, director of integrated marketing communications
- Marketing Management
- Marketing managers oversee teams of marketing and communication specialists. To prepare for these supervisory roles, students explore subjects like project management, organizational behavior, and human resources management. They may also use case studies and simulations to hone team–building, motivation, and conflict resolution skills.
- Careers This Concentration Prepares For: Chief marketing officer, vice president of communications and public relations
How Long Does It Take to Get a Degree in Marketing?
Most online bachelor’s programs in marketing require students to complete about 120 credits, with full–time learners earning their degrees in about four years. Part–time students tend to take substantially longer to meet their college’s graduation requirements.
If you hold an associate degree, you can often transfer up to 60 credits toward your bachelor’s diploma, allowing you to graduate in as little as two years. You typically need to have earned a minimum 2.0 GPA in prior undergraduate classes to receive transfer credit.
Some programs also allow for self–paced learning, allowing you to advance through coursework as soon as you demonstrate mastery of the material. While self–paced learning often appeals to working professionals hoping to earn a degree quickly, it requires exceptional self–discipline and strong time management skills.
Courses in an Online Bachelor’s in Marketing Program
- Principles of Integrated Marketing Communications
- This course provides students with a broad overview of the theories and best practices related to public relations, corporate communications, advertising, and marketing. Students hone the research, planning, and creative skills they need to successfully integrate organizational communication efforts.
- Social Media Marketing
- Social media plays a critical role in the overall marketing strategies of many organizations. Rather than teaching students to master individual social media platforms, this course helps students understand the essential elements of broader social media outreach, including how to engage customers and how to appropriately respond to crises.
- Marketing Research
- In this class, students learn how to design and implement various marketing research tools. The course also offers an introduction to basic quantitative and qualitative analysis, with an emphasis on using survey data to understand customer preferences and needs. Students also hone data visualization skills, learning to share research findings with colleagues and senior leaders.
- Consumer Behavior
- Students in this course analyze the behavior of consumers as they search for, purchase, use, and dispose of products and services. The class combines instruction in human psychology with hard skill development in areas like designing behavioral research plans, managing customer focus groups, and translating data into actionable recommendations.
- Strategic Brand Management
- This course teaches students how to apply advertising and marketing concepts to branding. Topics include building and managing a product or organizational brand, promoting brand equity, and designing strategies that enhance or maintain brand resonance. Students also review case studies to learn how companies successfully rehabilitate damaged brands.
Marketing Membership Associations
Professional organizations benefit online marketing degree students and graduates. These organizations often host local and national events that provide networking opportunities. They may also provide online and in–person training opportunities, connect recent graduates with experienced mentors, and advertise job listings.
- American Marketing Association
- AMA works to create networking opportunities and a central repository of knowledge for marketing professionals. The association organizes research conferences and training workshops, publishes four scholarly journals, and provides scholarships to undergraduate and graduate marketing students.
- Association of National Advertisers
- ANA regularly convenes conferences on topics like business-to-business marketing, digital and social media outreach, and nonprofit communications. The association also administers a formal certification program and hosts an online content library populated with research reports, best practice guides, and advertising toolkits.
- Sales and Marketing Executives International
- Founded in 1935, SMEI is a global organization. In addition to offering online training courses and certification programs, SMEI hosts an annual conference, shares industry news, and advertises international job opportunities through its career center.
- Public Relations Society of America
- PRSA represents more than 30,000 public relations professionals, academics, and students in the United States. Members can meet new colleagues and share best practices through online affinity groups; take advantage of professional development opportunities; and browse a digital resource hub for information on crisis management, content marketing, and assessment tools.
- Association for Women in Communications
- AWC aims to equip women with the skills needed to elevate their careers and become change agents in the communications and marketing industry. The association comprises 13 local chapters and provides professional development funding to members through the AWC Advancement Fund.
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