The Best Online Associate in Marketing Degree Programs
| TBS Staff
Are you ready to discover your college program?
If you enjoy working with the general public and have a knack for sales, you may want to consider an online associate degree in marketing. Marketing professionals work in many different roles, from managers to salespeople. A company’s success or failure rests on the shoulders of marketers who convince consumers to buy a product or service. A successful marketing campaign can even launch a product all over the world.
Earning an marketing associate degree online could be your first step toward pioneering marketing campaigns for your favorite brands. With field experience, you can work as a marketing manager, a position that averages more than $129,000 annually, according to the Bureau of Labor Statistics. You can pursue many different career paths within marketing, some of which may require further education. To maximize your earning potential, consider entering a bachelor’s program after receiving your associate degree in marketing online. Both degrees are available online, allowing you to work while you complete your education.
Featured Online Schools
Online Associate in Marketing Degree Program Ranking Guidelines
We selected the degree programs based on the quality of program and range of courses available as well as school awards, rankings, and reputation.
The motto of TheBestSchools.org is Finding the best school for you. Here is how we do it:
The value of any ranking list of schools and/or degree programs depends on having a methodologically sound assessment of each school’s/program’s characteristics, especially insofar as these can be objectively measured. A college or university is a complex entity, with numerous factors to consider, and distilling these down to the place where meaningful comparisons can be made to form a defensible ranking list becomes part science and part art.
To meet this challenge—and thereby provide you with the most useful and insightful educational rankings on the Internet — TheBestSchools.org formulates our rankings based on five informational categories (six, when considering online schools). The major metrics and qualities for which we rank are these (with expanded, detailed considerations and weights listed):
1. Academic excellence based on a school’s curriculum generally or within the selected discipline [weight = 25%]
- Weighs school against known leading schools in that discipline
- Weighs number of core curricula listed as advanced courses within that discipline and compares against introductory courses
- Weighs school’s curriculum against known knowledge needs of major employers in that discipline
- Considers number and types of specializations offered within that discipline
- Considers faculty expertise in that discipline
- Considers range of electives within that discipline
- Considers quality of online environment offered to students (if applicable), particularly within that discipline
2. Strength of faculty scholarship [weight = 25%]
- Considers education background of the faculty
- Considers years of faculty experience both inside and outside of academia.
- Considers faculty membership and leadership within relevant, prominent associations
- Considers academic papers published by faculty in relevant, prominent periodicals
- Considers awards and recognitions given to faculty members from prominent organizations and from other sources
3. Reputation [weight = 20%]
- Considers a school’s reputation among academic peers and employers regarding the following:
- “Freshness” of academic knowledge
- Adaptability to changes in employment sectors
- Suitability of graduates for the workplace
4. Financial aid [weight = 10%]
- Mandatory: Requires full accreditation from an agency endorsed by the U.S. Department of Education and listed on the federal register to accept student federal financial aid
- Considers range of school-sponsored financial aid such as scholarships and grants
5. Range of degree programs [weight = 20%]
- Considers range of degree levels: associate’s, bachelor’s, master’s, and doctoral and professional
- Considers range of degree subjects offered, such as art & design, computers & technology, education & teaching, criminal justice, and business
6. Strength of online instruction methodology (if applicable) [weight = 25%; subtract 5% from each of the above for online schools/programs]
Considers the following of the online classes:
- Types of online technology used to deliver content
- Pedagogy style: asynchronous, synchronous, or both (depending on the degree)
- Extent and quality of the online, community learning environment, including options for communication, interactivity, and collaboration between students and also between students and instructors
- Variety, breadth, and depth of coursework, and its support, including project options and online tutoring
Considers the following of instructors:
- Extent of training for teaching within an online learning environment
- Amount of timely, consistent feedback to students
- Extent of collaboration with prospective employers to ensure suitability of instructional materials for achieving desired skills
- Ratio to number of students in a class
- Number and quality of internships in a student’s geographical area for applicable degrees
Because students tend to review a variety of information when choosing a school, the weight a student gives any one criterion will vary. For instance, it’s not enough to offer a carefully constructed ranking of great schools if many are too expensive or too difficult to get into.
To better serve the needs of prospective students, we are therefore increasingly offering filters that help you better use our rankings to find the schools that match your specific needs. These supplement our ranking criteria and include:
- Public or private status
- Acceptance rate
- Retention rate
- Graduation rate
- ACT/SAT requirements
- Cost in-state / out of state
- Undergrad, grad, or both offered
Get the best rankings here AND get them to suit your personal needs. That’s TheBestSchools.org advantage!
If you have any questions about our ranking methodology, please contact us.
Citations: For a broader account of our ranking methodology, especially as it relates to TheBestSchools.org's underlying educational philosophy and, in other ranking articles, looks beyond academic excellence (as here) to such factors as return on investment or incidental benefit, see our article "Ranking Methodology: How We Rank Schools at TBS." Reputation of schools and degree programs can at least in part be gauged through the school or department's publishing activity, citations, and desirability. At TheBestSchools.org, we keep track of such social and peer validation: "Making Sense of College Rankings." For nuts-and-bolts information about colleges and universities, we look to the National Center for Education Statistics and especially its College Navigator. Insofar as salary and inflation data are relevant to a ranking, we look to the Bureau of Labor Statistics. Finally, nothing beats contacting schools and degree programs directly, which our researchers often do, with the result that all the entries in this article should be considered as belonging to this citation!
The Best Online Associate in Marketing Programs
Coastal Pines Technical College, located in Waycross, Georgia, hosts an online marketing associate degree program that provides students with a strong foundation in marketing and management. The program prepares graduates for entry-level career opportunities, while also readying them to enroll in a bachelor’s program and continue their education. Distance learners can concentrate their studies in entrepreneurship, marketing management, or retail management.
To be accepted into the program, applicants must have a high school diploma or GED certificate and receive minimum scores in English, reading, and algebra on Coastal Pine’s ACCUPLACER exam.
Coursework in the marketing associate program online covers management, financial accounting, global marketing, and integrated marketing communication. This variety of subjects gives students a comprehensive educational experience, preparing them for the dynamic world of business, sales, and marketing.
Students at Coastal Pines benefit from low tuition rates, which they pay by the credit hour. The school helps students apply for grant and scholarship opportunities, and students may qualify for a no-interest tuition payment plan featuring flexible payment options.
All students in this program gain access to a range of support services, including career services, tutoring, counseling, and a full digital library. The college also has articulation agreements with the Georgia Military College and Valdosta State University, giving students the opportunity to transfer into a four-year program once they complete their associate-level coursework.
Founded in 1958 and located in the city of Melbourne, the Florida Institute of Technology offers a popular associate of arts in marketing online degree. This program teaches students about the consumer market through courses like global business perspectives, advertising management, macroeconomics, and microeconomics. For those interested in starting their own businesses or marketing firms, this program also features a specialization in startup marketing and entrepreneurial marketing.
To graduate, degree candidates must complete 67 credits, consisting of the core curriculum plus three additional courses from the humanities and life sciences. Classes follow an asynchronous, eight-week format, which students can access through Florida Tech’s own online learning platform, allowing for maximum scheduling flexibility. New students pursuing an marketing associate degree online at Florida Tech can begin the program at one of six starting dates offered each academic year. Prospective students must have proof of their high school graduation or GED certificate in addition to official records stating that they completed CLEP/advanced placement exams. Transfer credits may be accepted from other institutions if they were earned with a C- or higher.
Financial aid is available through internal and external sources. All students must fill out the FAFSA to be considered for assistance. Active-duty military personnel, their spouses, and dependents of deceased or disabled veterans receive a reduced tuition rate from this online marketing associate program.
Lakeshore Technical College, based in Cleveland, Wisconsin, offers an associate in applied science in marketing degree. This program features a specialization in digital marketing and social media marketing strategies. Over the course of four terms (approximately two years), degree candidates complete 60 credits to graduate. In addition to courses focusing on marketing strategies in the digital age, LTC take a humanities-based approach to help students build their skill set. With classes like personal branding, web technologies, and web analytics, coupled with sociology, sustainability, and diversity studies, LTC offers an innovative curriculum that fosters a culturally-sensitive environment. Graduates develop an eye for marketing techniques and learn to target particular consumer markets.
Online applicants to this marketing associate program must hold a high school diploma or GED certificate. They must also submit ACT or ACCUPLACER scores and their official transcripts. Transfer credits may be accepted from other institutions, and college-level learning gained through volunteer work, self-study, and military experience may count toward a marketing associate degree. All transfer credits must be approved by the prior learning coordinator. Students at LTC can apply for scholarships and grants, as well as federal loans and work-study programs. The school offers financial coaching to any students who need help applying for or managing their academic finances.
Atlanta Technical College offers an associate in marketing management degree. Provided through the school’s department of marketing and entrepreneurship, learners gain the necessary tools to start, operate, and market a successful business. Atlanta Tech features a diverse program that allows degree candidates to specialize in entrepreneurship, social media marketing, e-business, professional selling, or sports marketing. Depending on their chosen specialization, students complete 66–67 credits to graduate from this marketing associate degree program online. Of those credits, 11–12 are dedicated to a student’s specialization area.
Full-time students usually need five semesters, or just over two years, to earn this degree. Applicants must be at least 16 years old and hold a high school diploma or GED certificate. While enrolled, students must maintain a minimum GPA of 2.0. Online courses at Atlanta Tech can be completed 80–100% online. However, in some cases, students need to attend campus for testing, orientation, or presentations. Students can also opt to take hybrid courses, where about half of their course obligations occur on-campus. Before applying, students should take Atlanta Tech’s online assessment to determine if distance learning meets their academic needs and expectations. Online students qualify for several forms of financial support, including the Hang Aaron Endowed Scholarship and the BMW Student Scholarship.
With more than 165,000 enrolled students, Miami Dade College is the largest institution of higher education in the United States. Its associate of science in marketing management program benefits individuals who wish to begin a marketing career right after graduation, as well as those who plan to go on and pursue a bachelor’s degree. Students choose from specializations in entrepreneurship, international business, international trade, marketing, nonprofit management, and real estate marketing.
This online marketing associate program consists of 60 credits and takes full-time students an average of two years to complete. As part of their studies, enrollees take courses related to economics, export/import marketing, advertising production, public relations, and retailing.
Miami Dade is also an affordable school, especially for Florida residents who pay reduced tuition. All students gain access to high-quality programming and ample support services, such as tutoring, academic advising, and career guidance.
Prospective students fill out an online application and submit their high school transcripts or GED certificate. Most programs also require incoming students to provide their ACT or SAT scores. Additionally, all students must attend an orientation where they develop a study plan and register for classes.
Located in southwest Georgia, Albany Technical college offers an associate of applied science in marketing management degree that specializes in preparing students for academic and occupational settings. Online learners in this marketing associate program choose from major emphases in marketing management, entrepreneurship, or retail management.
Degree candidates at Albany Tech must complete 62 credits to earn their online marketing associate degree. Required courses include composition and rhetoric, social and behavioral science, and fine arts. Students also take occupational courses like financial accounting, marketing research, marketing management, and international marketing. Depending on their specialization, students spend up to nine credits focusing on their area of expertise. Students also complete an employment portfolio and capstone project prior to graduation; these materials assist Albany Tech with its outplacement services for graduates entering the job market.
Applicants must have earned a high school diploma or GED certificate. Competitive applicants to this program should also have ACCUPLACER scores of at least 70 in sentence skills, 64 in reading comprehension, and 57 in algebra. Financial aid is available in the form of scholarships, grants, work-study, and student loans. The financial aid office provides assistance in completing financial aid applications.
Fox Valley Technical College is a public, two-year college with over 11,500 students enrolled in a variety of associate degree and certificate programs. The college dedicates itself to preparing students to enter the workforce or pursue bachelor’s degrees by offering a variety of professionally-focused programs. These programs include its online associate degree in marketing.
Comprised of 63 credits, the marketing associate degree readies students for entry-level marketing positions. Blending foundational business principles with specific marketing concepts, students engage with online college courses in areas such as:
- Digital Marketing
- Integrated Marketing Communications
- Marketing Analytics
- Marketing Plan Development
- Sales Strategy
Students apply the knowledge and skills they learned in their courses to a marketing internship.
At Rhodes State College, students can enroll in an online marketing associate degree program that teaches important business skills to help individuals succeed in today’s business world. The program blends marketing theory with practical experiences, providing students with knowledge related to marketing, advertising, public relations, and retail management. Graduates qualify for entry-level positions as purchasing agents, sales representatives, public relations managers, and customer service representatives.
As they work their way through the program, students take classes focused on digital marketing, sales techniques, and social media marketing. They also complete a digital marketing analytics course, which focuses on using web-based analytic tools to examine the return on investment of various marketing tactics. Using sound data, students learn to evaluate and adjust their strategies accordingly.
Rhodes State, located in Lima, Ohio, maintains an
open-door admissions policy, where all high school graduates or individuals with an official GED certificate automatically qualify for acceptance. This policy applies to both in-state and out-of-state residents. The school’s tuition is affordable for all learners, although Ohio residents have access to lower rates, and students pay tuition on a per-credit basis.
Established in 1920, the University of Northwestern Ohio is a private, nonsectarian university with a variety of undergraduate, graduate, and certificate programs. Among its offerings is an online associate degree in marketing [PDF] program for students who seek to enter the marketing field through a flexible path of study.
The 108-credit program includes 56 technical course requirements in topics such as:
- International Business
- Principles of Management
- Principles of Marketing
- Professional Selling
Students gain the necessary theoretical and practical business management and marketing knowledge to start their careers paths and pursue a bachelor’s degree. Online students earning this marketing associate degree also complete a capstone. The online associate in marketing degree program may be completed in 18 months of full time study.
Chattahoochee Technical College offers a fully online AAS degree in marketing management where students select from one of three specializations: social media marketing, entrepreneurship, or marketing management. The program prepares students to confidently move into entry-level jobs or pursue a bachelor’s degree after graduation.
This online marketing associate degree includes 63 credits, with core classes focused on topics like business regulations, professional selling, global marketing, and market research. Additionally, an integrated marketing communications course teaches students how to identify a target market, evaluate media, and implement a cohesive marketing strategy. The school also offers a 42-credit marketing management diploma.
Chattahoochee Technical College has articulation agreements with 13 institutions of higher learning, including Kennesaw State, Mercer University, and Middle Georgia State College. These agreements mean that students who earn an online marketing associate degree can seamlessly move into a four-year program focused on marketing, business, advertising, or related areas of study.
To be eligible for admission to Chattahoochee Technical College, applicants must take an ACCUPLACER test or submit their SAT or ACT scores. Applicants should also submit their high school transcripts or official GED certificate. Although in-state students pay less, tuition is generally low for all students.
Located in the city of Manchester, Southern New Hampshire University offers an associate of science in marketing degree for individuals seeking a diverse curriculum in accounting, management, business, marketing, and communications. Learners pursuing this online marketing associate degree also take required courses in integrated marketing communications and social media marketing. Degree candidates complete their studies by choosing five elective courses to match their desired area of expertise. Graduates learn how to develop basic marketing plans and employ effective written and oral communication skills.
This program consists of 60 credits, and students typically take about two years to graduate. Distance learners may transfer up to 45 credits into this program. SNHU delivers classes asynchronously over the course of six, eight-week terms each year, providing ample scheduling flexibility for working professionals. When prospective students fill out an application online, SNHU retrieves the necessary transcripts and automatically completes an official credit evaluation. There is also no application fee, making this application process quite simple.
In addition to offering some of the lowest tuition rates in the nation, most degree seekers qualify for financial aid. Furthermore, U.S. service members and their spouses receive a 30% discount on tuition.
Students pursuing Kennebec Valley Community College’s AAS in business administration degree can choose to concentrate their studies on the field of marketing. This program offers a comprehensive educational experience covering diverse areas, including e-commerce, economics, small business management, communication, and advertising. Students learn how to manage payroll, develop business plans, and design websites. Graduates can pursue work at banks, nonprofit organizations, and government agencies, as well as many other locations. This fully online marketing associate degree includes 63 credits, and students must maintain a GPA of at least 2.0 to graduate.
All KVCC students benefit from affordable tuition, although Maine residents do receive a discount. To apply to KVCC, prospective students must fill out an online application and apply for financial aid. The school requires all applicants to provide their high school transcripts or GED scores and complete placement tests assessing their aptitude in reading, English, and math. If accepted, students must attend a student orientation and registration program before enrolling in classes.
In terms of student services, KVCC offers tutoring resources, counseling, and academic advising. For individuals who wish to eventually transfer into a four-year program and pursue a bachelor’s degree, the school’s advisors work with students to identify potential colleges and universities, planning coursework for eventual entry into those programs.
Students enrolled in Northwest Mississippi Community College’s AA in marketing communications/PR program prepare to assume entry-level advertising, promotions, marketing, sales, or public relations jobs. Students can also opt to transfer to four-year institutions and pursue more advanced studies in the fields of public relations and reputation management, newspaper management, broadcast management, or magazine publishing. The program’s credits are completely transferable to the University of Mississippi, where students can seamlessly move into a bachelor’s of business administration program. Many individuals opt to complete their general education and associate degree requirements at NWCC due to the school’s lower costs and convenient online classes.
The online marketing associate program is one of 11 degrees at the school that can be earned entirely online. Students do not need to attend a single class on campus, allowing them to view lectures and finish assignments on their own time during an eight or fifteen week schedule. All distance learning takes place through the Canvas learning management system, which lets students access course materials, communicate with their instructors and peers, and take part in discussion boards. The school offers numerous scholarships, work-study opportunities, and local and state grant programs to help students cover the costs of higher education. To apply, prospective students must submit their official ACT or SAT scores and an official high school transcript or GED certificate.
Founded in 1969, Dakota County Technical College in Rosemont, Minnesota offers an associate in marketing management degree designed for students who want to transfer to a four-year institution upon graduation. This program teaches students general marketing concepts, including strategic planning, consumer behavior, event planning, e-marketing, and advertising. Graduates become well-versed in effective strategic efforts for both domestic and international initiatives. This online marketing associate degree focuses heavily on the business-related aspects of the field. Learners can expect to receive extensive instruction in budgeting and accounting, strategic planning, and business laws and ethics. DCTC graduates have gone on to work as commercial marketing specialists, administrators, media planners, and sales specialists, managing complex marketing projects that reach intended audiences and creating successful advertising and promotional campaigns for a variety of brands and professional organizations.
Marketing students complete a total of 60 credits to graduate. Full-time learners can expect to spend two years pursuing this online marketing associate program. All courses can be completed online with no more than one on-campus meeting. Students interested in a combination of regular on-campus classroom meetings and online coursework can follow a hybrid format; hybrid students meet on campus less frequently than full-time, traditional students. DCTC encourages prospective students to contact the school to help determine which format is best-suited for their needs.
Blue Ridge Community College’s marketing and retail associate degree is part of the school’s business administration department. This program teaches students a range of important skills, including merchandising, advertising, sales, computer technology, and business management. Graduates should qualify for marketing positions within manufacturing, retailing, and service organizations.
Among the core courses is a social media marketing class, which gives students practical experience managing social media campaigns. Optional elective courses include investment banking, finance, entrepreneurship, and marketing research, among many others. BRCC offers distance learning in several formats, including fully online classes and a hybrid option where students utilize both digital and campus-based learning.
To start the admissions process, applicants complete a North Carolina Residency Determination Form and select a program of study. They must also submit their official high school transcripts or GED certificate and take a pre-enrollment placement test.
All students pay tuition by the credit hour, making it easier to project the total cost of attending school and earning a degree. Many BRCC online marketing associate students eventually transfer into four-year programs. The school has articulation agreements with numerous colleges and universities, including Salem International University, making it easier for students to earn an undergraduate degree.
Located in Springfield, Missouri and established in 1990, Ozarks Technical Community College offers an associate of applied science in business and marketing degree. This program incorporates a range of courses to provide a strong business background and training in the foundational skills necessary to succeed in entry-level positions in accounting, retailing, marketing, and management. Learners seeking an online marketing associate degree complete 61 credits by taking courses that include principles of accounting, business law, and digital literacy. Degree seekers also select four elective courses to tailor their program. General education requirements include classes in mathematics, English composition, and American government. Students may complete these courses entirely online or in a hybrid format.
Financial aid is available at OTC in several forms. Recent graduates of A+ certified Missouri high schools may qualify for tuition remission for two years. For most in-state students, this tuition waiver can cover the costs of the entire online marketing associate program. Eligible students must maintain full-time enrollment status and be U.S. citizens or permanent residents. OTC also offers internal institutional and foundation scholarships. Students interested in pursuing an education beyond their online marketing associate program can transfer to several four-year institutions, including Missouri State University and the University of Kansas.
Located in Ohio’s capital city, Columbus State Community College offers an associate of applied science in marketing. This competitive program specializes in preparing its students to acquire and build business relationships with customers. Degree candidates in this online marketing associate program survey major components of direct marketing while emphasizing interactive technologies. This online marketing associate degree is also a good fit for students who wish to pursue further education at a four-year institution upon graduation.
CSCC represents the largest provider of online courses in the state. Additionally, degree seekers around the country can access its distance learning opportunities through the school’s membership in the National Council for State Authorization Reciprocity Agreements. Students taking online courses at CSCC may enroll entirely online or in a hybrid format. The latter option requires students to meet on-campus once or twice a week, with the remainder of the course commitments completed online.
Financial aid is available in the form of federal grants, loans, work-study programs, and scholarships. CSCC helps students apply for all school scholarships; in most cases, these scholarships are awarded to students with special qualifications, such as academic talent or financial need. All students must complete the FAFSA to be considered for support.
Herkimer County Community College is a two-year institution offering a variety of undergraduate degree and certificate programs. Its catalog includes an online associate degree in marketing program designed to prepare students for entry-level marketing careers as well as further study in bachelor’s degree programs.
The program requires 64 credit hours and may be completed in four semesters of full-time study. Students earning this online marketing associate degree engage with online courses in key topics such as:
- Business Communications
- Business Law
- Customer Service Management
- Marketing Management
- Principles of Management
Student emerge with a balanced foundation of knowledge and skills necessary for success in the field.
Herkimer County Community College has established several transfer agreements for the online associate degree in marketing with universities in the region; these agreements include Berkeley College and Bellevue University and they make it much easier for students to segue from an associate program to a bachelor’s degree program.
Located in Wausau, Wisconsin, Northcentral Technical College offers a competitive online degree in marketing. This associate in marketing program focuses on preparing students for entry-level positions in industrial, wholesale, retail, and service settings. NTC students become effective marketing professionals by learning vital tools and concepts, including customer service skills, graphic design, video and social media marketing, public relations, and commerce strategies. Graduates of this online marketing associate degree often seek employment as small business assistants, customer service representatives, sales merchandisers, retail managers, and advertising assistants.
Degree candidates in this online marketing associate program must earn a total of 69 credits to graduate. NTC encourages incoming learners to take test-out exams, which allow new students to demonstrate their knowledge of specific subjects and earn credit that counts toward their degree. Students can test-out of accounting fundamentals, customer service, computer page layout, and marketing management courses, all of which are required courses for this major. NTC’s online courses do not use any on-campus components. Some online courses follow the traditional semester schedule, while others allow distance learners to enroll at any time and work at their own pace. In the latter case, students may be given up to 18 weeks to master course content and submit all assignments.
Located in Bloomington, Minnesota, Normandale Community College offers a fully online associate degree in business with a concentration in marketing and management. This program teaches students about social responsibility, market segmentation, creative thinking, interpersonal communication, and marketing strategy. The curriculum consists of 60 credits, with courses covering small group communication, microeconomics, and business and technical writing. This mix of classes gives students a sound foundation that they can use in their careers or when pursuing advanced study.
Applicants must submit their high school transcripts or GED certificate and take a placement test. The school notifies applicants of its admission decision within five business days.
Normandale students benefit from affordable tuition rates; both in-state and out-of-state residents pay the same amount. The school also helps students with financial aid and applying for grants and scholarships. Additionally, Normandale offers a tuition payment plan that lets students schedule monthly payments, decreasing the upfront costs of higher education to make paying for school more manageable.
Normandale offers its distance learners technology assistance, transfer advising, and personal counseling. It also maintains a program to help military veterans transition into collegiate life.
Founded in 1965, Mesa Community College in central Arizona offers a competitive associate in applied science in business degree. This online program boasts a variety of specializations that apply to the field of marketing, and graduates of this online marketing associate degree can go on to pursue professional careers in bookkeeping, business communication, management, management information systems, real estate, international business, web technology, and game technology.
Over the course of five terms, learners complete a total of 67–72 credits, depending on their specialization and elective course load. All degree candidates receive extensive training in business and communication strategies and how they relate to the marketing field. Students must earn a C or higher in all required major courses. Distance learners enrolled in this online marketing associate program gain access to online tutoring and extensive online library resources. Coupled with an online orientation and video training through MCC’s learning management system, this program offers a flexible online degree option with many of the same amenities and resources as a traditional, on-campus format.
Students can obtain financial aid through internal scholarships, many of which are merit-based. MCC also offers scholarships based on a student’s Native American tribal affiliation, when applicable.
The associate of business administration in marketing at Macomb Community College, located in Warren, Michigan, represents an affordable degree option that focuses on consumer culture and marketplace analytics. Students learn how to conduct thorough market research by examining consumer trends and habits. This marketing associate degree offers a relatively qualitative approach to studying marketing. The focus goes beyond the U.S., exploring global marketing concepts with a multicultural perspective.
Most of the required courses in this online marketing associate program can be completed on the internet. The curriculum includes classes in e-marketing, dynamics of retailing, global marketing, and small business marketing. Those who graduate from Macomb with an associate degree qualify to work as market research specialists, sales representatives, retail buyers, sales managers, and merchandise displayers. For degree seekers interested in obtaining an education beyond their associate degree, credits earned in Macomb’s marketing associate program transfer to many colleges, especially those located in Michigan. Academic advisors at Macomb help prepare students for transfer.
Approximately 80% of Macomb’s graduates earn their degrees without accruing any student debt. Financial aid is available in the form of federal grants, internal Macomb grants, and private scholarships. Students may also obtain low-interest and deferred payments for federal loans or participate in work-study programs.
Pitt Community College, based in Winterville, North Carolina, offers an associate in applied science in marketing degree online. This program is well-suited for individuals interested in developing a strong foundation in business-driven market research and sales. Over the course of two academic years, including one summer semester, full-time degree candidates complete 69 credits to earn their degree. The core curriculum consists of one full semester of introductory courses detailing the principles of marketing. Additionally, by taking classes like college student success and writing and inquiry, students increase their chances of having a productive college experience. Learners in this online marketing associate degree program also explore the principles of management, microeconomics, and public speaking.
Financial aid is available in the form of grants and scholarships, as well as student loans and federal work-study programs. Institutional merit-based awards make up the largest source of scholarships at PCC; students who have high GPAs or high school class ranking may qualify for these awards. The state of North Carolina also offers college grants for full-time students taking a minimum of 15 credit hours per semester. Applicants should contact the financial aid office for details regarding their funding options. Prior to applying, PCC encourages prospective attendees to take the online assessment on the school’s website to determine if enrolling in this online marketing associate program is right for them.
Located in North Carolina, Fayetteville Technical Community College hosts a business administration program where students can concentrate their studies on marketing. The five-semester program includes 66 credits, and students take several classes in the summer between their first and second years. The program allows distance learners to complete their classes online without ever needing to step foot on campus.
Core courses in this online marketing associate degree program focus on subjects like consumer behavior, social media marketing, marketing research, interpersonal communication, and visual merchandising. Students receive a well-rounded education that prepares them for a variety of marketing-related careers. Individuals can also earn two credits of work-based learning if they hold a job in the business world while pursuing their degree.
Financial aid advisors at FTCC help distance learners find effective ways to pay for college. The school also offers grant and scholarship opportunities to students, including a childcare grant for individuals who have children and find themselves at or below 200% of the federal poverty level.
Prospective students fill out an online application form, submit the FAFSA, and provide their high school transcripts or official GED certificate. Most incoming students need to take a placement test to determine their proficiency in reading, math, and English. Once accepted, students meet with an admissions counselor and register for classes.
Students pursuing Milwaukee Area Technical College’s associate in marketing management degree can take classes on campus and online. Regardless of the learning style they choose, students build important skills related to social media, sales management, marketing research, and advertising. Learners may also earn technical diplomas certifying them as marketing specialists, sales specialists, or marketing managers.
MATC also offers an accelerated online marketing associate degree; full-time individuals can complete this entire program in just 16 months. Terms in the accelerated format last six to eight weeks, whereas typical terms last 14 weeks.
After graduation, students can choose to enter the workforce directly or transfer into a bachelor’s degree program. MATC has transfer agreements in place with 11 colleges and universities, including nearby Alverno College, Concordia University, and the Milwaukee School of Engineering. MATC offers a full range of services to its students, including academic advising, career planning, tutoring, multicultural programs, and a digital library. It also boasts a military education support office to help veterans achieve their higher education goals.
To be eligible for admission, prospective students must hold a high school diploma or GED certificate and demonstrate their proficiency in basic skills by completing an aptitude test.
Featured Online Schools
What Can I Do With an Online Marketing Associate Degree?
Pursuing an online marketing associate degree prepares students to work in various careers. Marketing is a broad field, allowing graduates the freedom to choose almost any career. After completing an online marketing associate degree, graduates can go on to work as public relations coordinators, event coordinators, sales specialists, marketing assistants, and advertising coordinators. Organized individuals, self-starters, and people who thrive from variety may enjoy working in this growing field.
- Public Relations Coordinator
- All organizations need a positive public image to succeed. As a public relations coordinator, individuals work to make this possible. They do so through managing media relations, organizing and promoting events, and communicating on social media. Individuals with an associate degree work to implement the strategies that those with advanced degrees create.
Salary based on experience:
- Entry Level: $37,000
- Mid-Career: $44,000
- Experienced: $51,000
- Late Career: $48,000
- Event Coordinator
- Individuals who enjoy overseeing a project’s many components often find a satisfying career in event coordinating. Event coordinators plan parties, charity events, and business conferences. They oversee every event aspect and evaluate the event’s success. Strong interpersonal and organizational skills benefit individuals in this field. Seeking advanced education allows professionals to oversee larger events and hold more responsibility for their projects.
Salary based on experience:
- Entry Level: $37,000
- Mid-Career: $42,000
- Experienced: $45,000
- Late Career: $46,000
- Sales Specialist
- Individuals who love helping others make informed purchases and decisions will thrive as a sales specialist. These professionals develop customer relationships and drive product sales. This career often involves traveling to meet potential customers, which provides variety in the work week. Self-motivated individuals thrive in this career and earn many opportunities to move up through strong performance and further education.
Salary based on experience:
- Entry Level: $33,000
- Mid-Career: $37,000
- Experienced: $44,000
- Late Career: $44,000
- Marketing Assistant
- A typical day for a marketing assistant includes working behind the scenes to collect and analyze data and helping develop marketing strategies. This position provides a great first step into a marketing career, making it an ideal job for an individual with an online marketing associate degree.
Salary based on experience:
- Entry Level: $34,000
- Mid-Career: $38,000
- Experienced: $40,000
- Late Career: $37,000
- Advertising Coordinator
- Advertising coordinators work in many different industries. Any organization with a product to sell requires advertising in some way. These professionals work with the media, coordinate with clients, and meet regular deadlines.
Salary based on experience:
- Entry Level: $39,000
- Mid-Career: $42,000
- Experienced: $47,000
- Late Career: $50,000
Source: PayScaleReturn to the top
Choosing an Online Marketing Associate Degree Program
Deciding where to pursue an associate in marketing online presents some challenges. With so many options, individuals should examine various factors to feel confident. Cost is crucial for most prospective students, so research tuition rates. Looking at in-state programs helps with this decision, as schools typically offer a more affordable tuition rate for in-state residents. Depending on flexibility, students may want to research the requirements for their online marketing associate degree and program length. Knowing the details and studying information carefully empowers students to make an informed decision.
- Program Cost:
- Cost is often one of the biggest factors to consider while researching potential schools. While it’s important to find an affordable option, seek a school that provides the best educational value at the best price. Most online programs charge tuition on a per credit basis, so knowing program length and credit requirements gives students a better idea of the total cost. Prospective students should also research financial aid options, such as scholarships or the Free Application for Federal Student Aid.
- Transfer Policies:
- Students transferring from another school should pay attention to transfer policies; however, incoming freshmen should also consider the transfer policy should they decide to transfer mid program. It takes time to find schools with solid transfer agreements and to learn how transfer credits help fulfill requirements, but this work helps prevent students from retaking unnecessary courses.
- School Size and Type:
- The school type can affect your online class experience. Research whether a school identifies as public or private, as this often impacts the program’s cost and class size. Public schools typically cost less and offer more opportunities for financial aid, but sometimes maintain larger class sizes, meaning a student’s instructor could be less available for answering questions. Private colleges maintain smaller class sizes and often include more one-on-one interactions with professors, but often cost much more. Determining your ideal environment plays a major part in this decision.
- Program Length:
- Students have different needs, meaning the length requirement for completing an associate degree in marketing online could make a difference in their choice. Most schools allow students to take classes on a part-time or full-time basis, with different timelines depending on their status. Whether individuals want to pursue an accelerated program or take their time as they balance school with work, knowing the program length helps with deciding on a school.
- On-Campus Requirements:
- Some schools maintain on-campus requirements, such as a seated class, quarterly meetings, or experiences that occurs one or two times. Students should consider their flexibility for these requirements when researching online programs. Distance from campus or other responsibilities may prevent students from attending on-campus requirements.
Accreditation for Online Marketing Associate Degrees
When selecting an online marketing associate degree program, pay attention to a school’s accreditation. Accrediting bodies regularly assess schools and assure they provide a quality education. Reputable accrediting bodies include the Higher Learning Commission, Middle States Commission on Higher Education, Southern Association of Colleges and Schools Commission on Colleges, and the New England Commission of Higher Education. To ensure these accrediting bodies maintain a high standard, The U.S. Department of Education and the Council for Higher Education Accreditation (CHEA) perform quality checks and provide resources for finding approved accrediting bodies. Visiting the CHEA’s accrediting agencies list provides a quick check on a school’s accrediting body.
Schools receive either national accreditation, regional accreditation, or programmatic accreditation. Schools obtain national accreditation from a certified agency that can accredit schools throughout the United States. These schools typically function as vocational or technical schools, sometimes with a religious emphasis. Transferring credits to another institution from a nationally accredited school can be difficult. Institutions that hold regional accreditation receive their accreditation from certified agencies that only accredit institutions within a certain region. These schools typically have more transferable credits. Programmatic accreditation, which can be national or regional, involves a body that accredits specific programs. The Digital Marketing Institute is a programmatic accreditor in the marketing field. A school’s accreditation is important to consider, especially for students who wish to transfer credits later.
How Long Does It Take to Get an Associate Degree in Marketing?
An online degree’s flexibility appeals to individuals in various situations. Whether a student hopes to complete the program quickly or take their time while working or raising a family, students pursuing an online marketing associate degree have options. Most degrees include about 60 credits and can be completed in approximately two years as a full-time student. Taking classes part time will increase the time to complete the degree but will lessen the course load per semester. Many programs offer an accelerated program, allowing students to complete their degrees quickly, but students must devote more time in a shorter time span to the program. Some programs require a seated portion or on-campus meetings, which could affect the speed in which students complete the degree. Knowing these facts about several programs helps students find the right path.
Courses in an Online Marketing Associate Program
- Marketing Management
- Through analyzing case studies, field interviews, and new research, learners study the marketing profession’s procedures and practices. These courses focus on how students can help companies, groups, and individuals develop successful strategies. Some courses include a decision-making simulation where students can experience what a real-life situation looks like.
- Mathematics for Business
- Marketing involves mathematics and economics, so courses in math help students to acquire skills necessary for the profession. Students begin with various math skill levels, but these courses break down information and make it easy to understand. Learners study subjects such as discounts and interest formulas, pricing merchandise, investments, and statistics.
- Marketing Research
- Professionals must know their organization’s market, so a course in marketing research provides valuable information. Students in this course explore collecting and analyzing data for individual markets and use it to create a marketing plan. These courses often end with a project involving market research and reporting the findings, giving students applicable experience.
- Selling Principles
- Learning sales philosophy provides a foundation for students pursuing an associate degree in marketing online. In this course, learners study and practice various sales strategies and techniques. Students also examine human behavior and how to use it in practice.
- Advertising Management
- This course helps students master the careful thought and planning that advertising requires. Students look at the advertising process, such as planning, implementing, and monitoring an advertising campaign. Students gain practice applying these techniques in simulated exercises and projects, preparing them to use this knowledge in future careers.
Marketing Professional Organizations
Most employers want to employ lifelong learners and workers committed to staying current on the latest research and ideas. Joining a marketing professional organization helps individuals demonstrate this commitment. Professional organizations offer many benefits to enhance your knowledge and career. Some organizations host conferences that feature inspiring guest speakers and sessions that provide the latest marketing research. Many organizations also provide members with online resources or regular emails with new information. Joining while pursuing an associate in marketing online shows an early commitment to continued learning. Many organizations offer a discounted student price.
- American Marketing Association
- A community of marketers with a mission to shape current and future marketing strategies, the AMA formed in 1937 and continues to stand strong. With more than 70 chapters across the United States, the organization provides an excellent opportunity for its members to network with other professionals. Members also enjoy exclusive resources and discounts on products and events.
- National Association of Sales Professionals
- This organization helps sales professionals excel and gain confidence. The NASP provides various educational materials to members, including online certification and training programs. Focusing on ethics, this organization sets members up for success and teaches them necessary interpersonal communication skills. Individuals in marketing roles also benefit from joining this thriving organization.
- Public Relations Society of America
- Serving more than 30,000 members, PRSA is a great organization for connecting with communication and public relations professionals. The organization strives to help professionals stay informed and connected to strengthen their career. With many online tools, regular conferences, and a strong student chapter, individuals acquiring an associate in marketing online greatly benefit from this organization.
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