Best Online Master’s in Marketing Programs

Holland Webb
By
Updated on July 23, 2025
Edited by

With a master’s degree in marketing, you can pursue various career opportunities in the field such as sales, advertising, and public relations. Professionals with a master’s degree in marketing often advance into management positions more quickly than bachelor’s degree-holders.

After earning a graduate degree in marketing, you can become a social media manager, sales manager, and market research analyst. Many programs offer concentrations in areas such as digital marketing and data analysis to help you build a clear pathway into some of these roles upon graduation.

Keep reading to explore the best online master’s in marketing programs and learn how you can advance your career with a graduate degree.

Loading...
Loading...Learn More
Visit Site
Loading...
Loading...Learn More
Visit Site
Loading...
Loading...Learn More
Visit Site
Add up to three schools to compare

Best Online Master’s in Marketing Degrees

We use trusted sources like Peterson's Data and the National Center for Education Statistics to inform the data for these schools.
from our partners appear among these rankings and are indicated as such.
#1

Florida International University

  • Miami, FL
  • 4 year
  • Campus + Online
  • Accredited

Programmatic Accreditation: Association to Advance Collegiate Schools of Business

Program Cost:

In-State | $27,500

Out-of-State | $27,500

Credits to Graduate: 30

FIU's online MS in marketing focuses on relevant skills, including analytics, brand development, and digital marketing. Your 100% online coursework develops advanced technical proficiencies and versatile, leadership-oriented professional skills.

When you enroll in the program, you'll be placed in a cohort group and advance through coursework with your peers. This structure offers networking advantages, which FIU reinforces with professional development seminars focused on personal branding strategies.

You can also choose from one of three pacing options. Graduate in 10, 16, or 20 months by choosing your own start date.

65%

Online Enrollment

$ 8,912

Avg. Grad Tuition, In-State

90%

Retention Rate

$21,393

Avg. Grad Tuition, Out-of-State
Acceptance Rate
64%
Students Enrolled
56,664
Institution Type
Public
#2

William & Mary

  • Williamsburg, VA
  • 4 year
  • Campus + Online
  • Accredited

Programmatic Accreditation: Association to Advance Collegiate Schools of Business

Cost per Credit:

In-State | $1,125

Out-of-State | $1,125

Credits to Graduate: 33

Offered through the AACSB-accredited Raymond A. Mason School of Business, W&M's online master's in marketing covers three strategic areas. You'll work with analytical tools for extracting marketing insights, explore innovative marketing practices, and learn integrated communications.

You can also benefit from W&M's acclaimed online learning environment. Well-organized, user-friendly learning management tools make it easy and efficient to track your learning, stay on top of assignments, and connect with faculty.

W&M complements the program's otherwise fully online coursework with a Residency Weekend. This networking-focused event helps you build professional connections and engage with W&M's collaborative culture.

25%

Online Enrollment

$10,516

Avg. Grad Tuition, In-State

93%

Retention Rate

$28,305

Avg. Grad Tuition, Out-of-State
Acceptance Rate
37%
Students Enrolled
9,517
Institution Type
Public
#3

Southern New Hampshire University

  • Manchester, NH
  • 4 year
  • Campus + Online
  • Accredited

Programmatic Accreditation: Accreditation Council for Business Schools and Programs

Cost per Credit:

In-State | $637

Out-of-State | $637

Credits to Graduate: 36

SHNU's online MS in marketing helps you build adaptable skills for the future of the fast-paced, constantly changing marketing industry. A fully online, asynchronous delivery model puts you in total control of your learning schedule. The curriculum aligns with the American Marketing Association's Professional Certified Marketer certification program.

You can choose from four concentrations: digital marketing, new media and communications, research and analytics, and social media marketing. If you have qualified coursework, you can transfer up to one-third of the program's credit requirements and fast-track your completion timeline.  

96%

Online Enrollment

$18,900

Avg. Grad Tuition, In-State

62%

Retention Rate

$18,900

Avg. Grad Tuition, Out-of-State
Acceptance Rate
92%
Students Enrolled
145,533
Institution Type
Private
#4

Santa Clara University

  • Santa Clara, CA
  • 4 year
  • Campus + Online
  • Accredited

Programmatic Accreditation: Association to Advance Collegiate Schools of Business

Cost per Credit:

In-State | $1,186

Out-of-State | $1,186

Credits to Graduate: 36

SCU's online MS in marketing covers marketing strategy, digital analytics, consumer behavior, brand management, and advanced research. You'll also learn to align your professional skills with compliance requirements and corporate branding objectives. Major Silicon Valley tech companies helped shape SCU's curriculum.

You can study part time or full time. If you choose to study full time, you'll have a one-year path to graduation. Apart from a campus-based, networking-focused residency weekend, you'll complete your requirements entirely online.

5%

Online Enrollment

$25,170

Avg. Grad Tuition, In-State

94%

Retention Rate

$25,170

Avg. Grad Tuition, Out-of-State
Acceptance Rate
54%
Students Enrolled
8,918
Institution Type
Private
#5

The University of Alabama

  • Tuscaloosa, AL
  • 4 year
  • Campus + Online
  • Accredited

Programmatic Accreditation: Association to Advance Collegiate Schools of Business

Cost per Credit:

In-State | $440

Out-of-State | $440

Credits to Graduate: 30-33

UA Online's MS in marketing covers a combination of traditional and digital marketing concepts. You can emerge from this 100% online program with a versatile blend of time-tested and innovative skills. UA Online offers a generalist track and two concentrations: marketing analytics and media for digital and social platforms.

Application requirements include a resume, two letters of recommendation, and GRE/GMAT scores. You'll need at least a combined verbal and quantitative GRE score of 309 or a minimum GMAT score of 550. 

40%

Online Enrollment

$10,780

Avg. Grad Tuition, In-State

89%

Retention Rate

$30,250

Avg. Grad Tuition, Out-of-State
Acceptance Rate
79%
Students Enrolled
38,316
Institution Type
Public
#6

Walsh College

  • Troy, MI
  • 4 year
  • Campus + Online
  • Accredited

Programmatic Accreditation: Accreditation Council for Business Schools and Programs

Cost per Credit:

In-State | $924

Out-of-State | $924

Credits to Graduate: 33

In Walsh's online MS in marketing program, you'll learn to extract targeted insights from data sets and navigate the industry's fast rate of change. A flexible online learning environment, experienced faculty, and complete career services can benefit each enrollee.

The 33-credit curriculum includes electives and culminates in a consulting-focused capstone experience. Walsh also offers a unique dual-degree program, which allows you to add an MBA to your MS in marketing by taking as few as three additional courses.

100%

Online Enrollment

$16,401

Avg. Grad Tuition, In-State

N/A

Retention Rate

$16,401

Avg. Grad Tuition, Out-of-State
Acceptance Rate
N/A
Students Enrolled
1,492
Institution Type
Private
#7

Webster University

  • Saint Louis, MO
  • 4 year
  • Campus + Online
  • Accredited

Programmatic Accreditation: Accreditation Council for Business Schools and Programs

Cost per Credit:

In-State | $730

Out-of-State | $730

Credits to Graduate: 36

Webster's online MS in marketing takes a practical approach, equipping you with vital skills for digital marketing careers. Coursework emphasizes analysis and problem-solving, building your ability to find effective solutions to real-world marketing challenges.

You can complete this 100% online degree synchronously or asynchronously in as little as 18 months. Webster also offers a dual MBA/MS marketing program, which covers an expanded set of business management topics.

Small class sizes, networking opportunities, and Webster's close alignment with more than 100 professional organizations add further value to the program.

61%

Online Enrollment

$13,500

Avg. Grad Tuition, In-State

77%

Retention Rate

$13,500

Avg. Grad Tuition, Out-of-State
Acceptance Rate
59%
Students Enrolled
6,779
Institution Type
Private
#8

Saint Joseph's University

  • Philadelphia, PA
  • 4 year
  • Campus + Online
  • Accredited

Programmatic Accreditation: Association to Advance Collegiate Schools of Business

Cost per Credit:

In-State | $1,192

Out-of-State | $1,192

Credits to Graduate: 30

In SJU's online MS in marketing, the curriculum explores the intersection of consumer behavior and marketing analytics. You can complete the 100% online program through part-time or full-time enrollment. As a full-time learner, you can graduate in as little as one year. SJU designed the program to meet the unique needs of working students.

You receive a dedicated student support coordinator to help you succeed in SJU's online learning environment. SJU will also connect you to its extensive career resources, including professional development workshops, networking opportunities, and campus-based job recruitment events.

40%

Online Enrollment

$18,144

Avg. Grad Tuition, In-State

89%

Retention Rate

$18,144

Avg. Grad Tuition, Out-of-State
Acceptance Rate
83%
Students Enrolled
6,464
Institution Type
Private
#9

Texas A & M University-Commerce

  • Commerce, TX
  • 4 year
  • Campus + Online
  • Accredited

Programmatic Accreditation: Association to Advance Collegiate Schools of Business

Cost per Credit:

In-State | $783

Out-of-State | $1,191

Credits to Graduate: 30

TAMUC's online MS in marketing and marketing analytics helps you build job-ready skills with no GRE/GMAT or thesis requirements. You'll learn about digital and social media marketing, market research and analytics, and consumer psychology. The AACSB-accredited program also includes internship opportunities to connect with potential employers.

Uniquely, TAMUC offers graduate marketing students the option to minor in analytics or digital marketing. Minors essentially function as concentrations, enabling you to build advanced skills in targeted areas.

For added customization, you can opt to complete the program entirely online or by completing half your classes at TAMUC's Dallas-area campus. Note that this program is not available to international students.

75%

Online Enrollment

$ 3,630

Avg. Grad Tuition, In-State

60%

Retention Rate

$10,974

Avg. Grad Tuition, Out-of-State
Acceptance Rate
87%
Students Enrolled
11,504
Institution Type
Public
#10

Lasell University

  • Newton, MA
  • 4 year
  • Campus + Online
  • Accredited

Programmatic Accreditation: Accreditation Council for Business Schools and Programs

Cost per Credit:

In-State | $649

Out-of-State | $649

Credits to Graduate: 39

Lasell's online MS in marketing covers 39 credits. Your coursework will focus on data analytics, market research, product development, and strategic marketing for digital environments. Through small classes capped at 23 students, you can graduate in as little as 12 months.

This 100% online program delivers excellent flexibility for working professionals. You can choose to cap your learning with an internship or capstone project, and you don't need GRE or GMAT results to apply.

70%

Online Enrollment

$11,268

Avg. Grad Tuition, In-State

72%

Retention Rate

$11,268

Avg. Grad Tuition, Out-of-State
Acceptance Rate
85%
Students Enrolled
1,695
Institution Type
Private

Why Get an Online Master’s in Marketing Degree?

Graduates with an online master’s degree in marketing often benefit from increased career options. A master’s degree in marketing can qualify you for high-earning positions and leadership roles.

Earning potential for professionals with a marketing degree varies by position and experience. According to May 2024 data from the BLS, market research analysts earn a median salary of $76,950 per year. Marketing managers, on the other hand, earn a median annual salary of $161,030.

Many schools offer accredited marketing master’s degrees online. Online graduate programs provide flexible scheduling options, which can benefit working professionals. Additionally, you can save money on transportation and housing costs.

How Much Does a Marketing Degree Cost?

The average in-state cost of graduate tuition and fees at public colleges and universities was $11,827 in the 2023-24 academic year, according to the National Center for Education Statistics.

In an online master’s in marketing program, you can save money on commuting or relocating. You can also continue earning an income by working during the day and completing coursework in the evenings.

Before pursuing an online marketing master’s degree, you should also consider costs associated with in-person components such as internships or any on-campus requirements.

Courses in a Master’s in Marketing Program

In an online master’s degree in marketing program, you learn how to analyze data, increase public interest, and communicate effectively. You may take specialized classes based on your interests. Marketing programs may emphasize an area such as management, digital marketing, or analytics.

Classes vary by program and specialization track, but you can expect to take the following courses during an online master’s in marketing degree:

  • Consumer Behavior: This class explores the cognitive and behavioral bases of consumers’ buying decisions. You examine the decision-making process in relation to products and services. This knowledge helps marketing directors and managers make decisions about promotions, campaigns, and marketing strategies.
  • Marketing Research and Analytics: In this course, you learn about marketing research methods and how identify market problems and opportunities. You also learn how to generate and evaluate marketing decisions. You can use these skills to help you make strategy decisions in various marketing careers.
  • Digital and Direct Marketing: This course emphasizes the importance of digital marketing through platforms such as social media. You learn how to assess customer needs and develop full marketing packages. You can use these skills to help brands and companies grow.

Marketing Specializations

Many marketing master’s degrees feature specializations, also called concentrations and tracks. You should consider your career goals to select a program with a relevant specialization option.

If your master’s in marketing program doesn’t offer specialization options, you can explore a marketing subfield through elective coursework. You can also look for MBA programs with marketing specializations. The following list highlights specializations common to master’s degrees in marketing. Available concentrations vary by program.

  • Market Research and Analytics

    This specialization emphasizes research and data analysis. You learn how to analyze data to produce effective marketing strategies for companies and products. After earning an online master’s degree in marketing with this specialization, you can become a market analyst, marketing director, and survey researcher.
  • Digital Marketing

    In this subfield, you explore topics including social media, search engine optimization, and email campaigns. You learn how to optimize campaigns and marketing strategies using online marketing analytics. You can pursue management careers in social media marketing and digital marketing.
  • Public Relations

    The public relations field involves marketing that does not require payment. You learn how to generate interest in a person, company, or organization without paid advertising. You also learn how to develop press releases, write speeches, and interact with the press. This specialization prepares you for a career as a public relations specialist.

How Much Do Marketing Majors Make?

With a master’s degree in marketing, you can pursue leadership roles in advertising, media and communication, and sales. Common positions in the field include marketing director; survey researcher; and advertising, promotions, and marketing manager.

Marketing directors earn an average salary of $101,310 per year according to May 2025 Payscale data. The BLS reports advertising, promotions, and marketing managers earn a median annual salary of $159,660. A master’s degree in the field can help you obtain promotions and higher pay.

According to 2024 BLS data, market research analysts and survey researchers earned median annual salaries of about $77,000 and $63,000, respectively. While bachelor’s degree-holders can qualify for these roles, a master’s degree can make you more competitive for management positions, promotions and raises.

Marketing Careers and Salary Outlook

A master’s degree in marketing can lead to occupations in several fields. Companies, nonprofits, and government agencies need marketing professionals. In your marketing role, you may promote products and services, or even individuals, such as politicians and musicians.

Frequently Asked Questions About Master’s Degrees in Marketing

What jobs can you get with a master’s in marketing?

Many graduates with a master’s degree in marketing pursue roles in advertising, promotions, and marketing management. Graduates are often well-prepared and qualified for leadership and strategic positions across these fields. Other common career paths include marketing director, survey researcher, and market research analyst.

How long does it take to get a master’s in marketing?

Most online master’s degrees in marketing require 30-34 credits. Full-time students typically graduate in two years. Some programs offer accelerated tracks.

What are the highest-paying marketing jobs?

According to the Bureau of Labor Statistics (BLS), advertising, promotions, and marketing managers earn a median salary of $159,660 per year.