Best Online Master's in Marketing 2024

Earning a master's in marketing can lead to exciting career opportunities. Here, we list the best online programs available.

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Graduates with an online master's degree in marketing can pursue various career opportunities in the field. Degree-holders can work in sales, advertising, and public relations. Professionals with a master's degree in marketing often advance more quickly than bachelor's degree-holders.

After earning a marketing degree online, graduates can become social media managers, sales managers, and market research analysts.

Candidates pursuing an online master's degree in marketing should hold a bachelor's degree in marketing or a related field, such as communications or English. Master's degree-seekers prepare to predict trends, utilize data, and generate public interest. Many programs offer concentrations in areas such as digital marketing and data analysis.

Featured Online Marketing Programs

Learn about start dates, transferring credits, availability of financial aid, and more by contacting the universities below.

2024's Top Online Master's in Marketing Degrees

#1 Best Online Master’s in Marketing 2024

Florida International University

  • Miami, FL
  • 4 years
  • Online + Campus

Programmatic Accreditation: Association to Advance Collegiate Schools of Business

Program Cost:

In-State | $27,500

Out-of-State | $27,500

Credits to Graduate: 30

FIU's online MS in marketing focuses on relevant skills, including analytics, brand development, and digital marketing. Your 100% online coursework develops advanced technical proficiencies and versatile, leadership-oriented professional skills.

When you enroll in the program, you'll be placed in a cohort group and advance through coursework with your peers. This structure offers networking advantages, which FIU reinforces with professional development seminars focused on personal branding strategies.

You can also choose from one of three pacing options. Graduate in 10, 16, or 20 months by choosing your own start date.

Average Undergrad Tuition
In-state
$4,721
Out-of-state
$16,529
Average Graduate Tuition
In-state
$8,912
Out-of-state
$21,393
Retention Rate
90%
Acceptance Rate
64%
Students Enrolled
56,664
Institution Type
Public
Percent Online Enrollment
65% Percentage of all students who are enrolled online.
Accreditation
Yes Southern Association of Colleges and Schools Commission on Colleges

#2 Best Online Master’s in Marketing 2024

William & Mary

  • Williamsburg, VA
  • 4 years
  • Online + Campus

Programmatic Accreditation: Association to Advance Collegiate Schools of Business

Cost per Credit:

In-State | $1,125

Out-of-State | $1,125

Credits to Graduate: 33

Offered through the AACSB-accredited Raymond A. Mason School of Business, W&M's online master's in marketing covers three strategic areas. You'll work with analytical tools for extracting marketing insights, explore innovative marketing practices, and learn integrated communications.

You can also benefit from W&M's acclaimed online learning environment. Well-organized, user-friendly learning management tools make it easy and efficient to track your learning, stay on top of assignments, and connect with faculty.

W&M complements the program's otherwise fully online coursework with a Residency Weekend. This networking-focused event helps you build professional connections and engage with W&M's collaborative culture.

Average Undergrad Tuition
In-state
$17,434
Out-of-state
$40,089
Average Graduate Tuition
In-state
$10,516
Out-of-state
$28,305
Retention Rate
93%
Acceptance Rate
37%
Students Enrolled
9,517
Institution Type
Public
Percent Online Enrollment
25% Percentage of all students who are enrolled online.
Accreditation
Yes Southern Association of Colleges and Schools Commission on Colleges

#3 Best Online Master’s in Marketing 2024

Southern New Hampshire University

  • Manchester, NH
  • 4 years
  • Online + Campus

Programmatic Accreditation: Accreditation Council for Business Schools and Programs

Cost per Credit:

In-State | $637

Out-of-State | $637

Credits to Graduate: 36

SHNU's online MS in marketing helps you build adaptable skills for the future of the fast-paced, constantly changing marketing industry. A fully online, asynchronous delivery model puts you in total control of your learning schedule. The curriculum aligns with the American Marketing Association's Professional Certified Marketer certification program.

You can choose from four concentrations: digital marketing, new media and communications, research and analytics, and social media marketing. If you have qualified coursework, you can transfer up to one-third of the program's credit requirements and fast-track your completion timeline.  

Average Undergrad Tuition
In-state
$15,000
Out-of-state
$15,000
Average Graduate Tuition
In-state
$18,900
Out-of-state
$18,900
Retention Rate
62%
Acceptance Rate
92%
Students Enrolled
145,533
Institution Type
Private
Percent Online Enrollment
96% Percentage of all students who are enrolled online.
Accreditation
Yes New England Commission on Higher Education

#4 Best Online Master’s in Marketing 2024

Santa Clara University

  • Santa Clara, CA
  • 4 years
  • Online + Campus

Programmatic Accreditation: Association to Advance Collegiate Schools of Business

Cost per Credit:

In-State | $1,186

Out-of-State | $1,186

Credits to Graduate: 36

SCU's online MS in marketing covers marketing strategy, digital analytics, consumer behavior, brand management, and advanced research. You'll also learn to align your professional skills with compliance requirements and corporate branding objectives. Major Silicon Valley tech companies helped shape SCU's curriculum.

You can study part time or full time. If you choose to study full time, you'll have a one-year path to graduation. Apart from a campus-based, networking-focused residency weekend, you'll complete your requirements entirely online.

Average Undergrad Tuition
In-state
$55,224
Out-of-state
$55,224
Average Graduate Tuition
In-state
$25,170
Out-of-state
$25,170
Retention Rate
94%
Acceptance Rate
54%
Students Enrolled
8,918
Institution Type
Private
Percent Online Enrollment
5% Percentage of all students who are enrolled online.
Accreditation
Yes Western Association of Schools and Colleges Senior Colleges and University Commission

#5 Best Online Master’s in Marketing 2024

The University of Alabama

  • Tuscaloosa, AL
  • 4 years
  • Online + Campus

Programmatic Accreditation: Association to Advance Collegiate Schools of Business

Cost per Credit:

In-State | $440

Out-of-State | $440

Credits to Graduate: 30-33

UA Online's MS in marketing covers a combination of traditional and digital marketing concepts. You can emerge from this 100% online program with a versatile blend of time-tested and innovative skills. UA Online offers a generalist track and two concentrations: marketing analytics and media for digital and social platforms.

Application requirements include a resume, two letters of recommendation, and GRE/GMAT scores. You'll need at least a combined verbal and quantitative GRE score of 309 or a minimum GMAT score of 550. 

Average Undergrad Tuition
In-state
$10,780
Out-of-state
$30,250
Average Graduate Tuition
In-state
$10,780
Out-of-state
$30,250
Retention Rate
89%
Acceptance Rate
79%
Students Enrolled
38,316
Institution Type
Public
Percent Online Enrollment
40% Percentage of all students who are enrolled online.
Accreditation
Yes Southern Association of Colleges and Schools Commission on Colleges

#6 Best Online Master’s in Marketing 2024

Walsh College

  • Troy, MI
  • 4 years
  • Online + Campus

Programmatic Accreditation: Accreditation Council for Business Schools and Programs

Cost per Credit:

In-State | $924

Out-of-State | $924

Credits to Graduate: 33

In Walsh's online MS in marketing program, you'll learn to extract targeted insights from data sets and navigate the industry's fast rate of change. A flexible online learning environment, experienced faculty, and complete career services can benefit each enrollee.

The 33-credit curriculum includes electives and culminates in a consulting-focused capstone experience. Walsh also offers a unique dual-degree program, which allows you to add an MBA to your MS in marketing by taking as few as three additional courses.

Average Undergrad Tuition
In-state
$19,785
Out-of-state
$19,785
Average Graduate Tuition
In-state
$16,401
Out-of-state
$16,401
Retention Rate
Not provided
Acceptance Rate
Not provided
Students Enrolled
1,492
Institution Type
Private
Percent Online Enrollment
100% Percentage of all students who are enrolled online.
Accreditation
Yes Higher Learning Commission

#7 Best Online Master’s in Marketing 2024

Webster University

  • Saint Louis, MO
  • 4 years
  • Online + Campus

Programmatic Accreditation: Accreditation Council for Business Schools and Programs

Cost per Credit:

In-State | $730

Out-of-State | $730

Credits to Graduate: 36

Webster's online MS in marketing takes a practical approach, equipping you with vital skills for digital marketing careers. Coursework emphasizes analysis and problem-solving, building your ability to find effective solutions to real-world marketing challenges.

You can complete this 100% online degree synchronously or asynchronously in as little as 18 months. Webster also offers a dual MBA/MS marketing program, which covers an expanded set of business management topics.

Small class sizes, networking opportunities, and Webster's close alignment with more than 100 professional organizations add further value to the program.

Average Undergrad Tuition
In-state
$28,500
Out-of-state
$28,500
Average Graduate Tuition
In-state
$13,500
Out-of-state
$13,500
Retention Rate
77%
Acceptance Rate
59%
Students Enrolled
6,779
Institution Type
Private
Percent Online Enrollment
61% Percentage of all students who are enrolled online.
Accreditation
Yes Higher Learning Commission

#8 Best Online Master’s in Marketing 2024

Saint Joseph's University

  • Philadelphia, PA
  • 4 years
  • Online + Campus

Programmatic Accreditation: Association to Advance Collegiate Schools of Business

Cost per Credit:

In-State | $1,192

Out-of-State | $1,192

Credits to Graduate: 30

In SJU's online MS in marketing, the curriculum explores the intersection of consumer behavior and marketing analytics. You can complete the 100% online program through part-time or full-time enrollment. As a full-time learner, you can graduate in as little as one year. SJU designed the program to meet the unique needs of working students.

You receive a dedicated student support coordinator to help you succeed in SJU's online learning environment. SJU will also connect you to its extensive career resources, including professional development workshops, networking opportunities, and campus-based job recruitment events.

Average Undergrad Tuition
In-state
$47,740
Out-of-state
$47,740
Average Graduate Tuition
In-state
$18,144
Out-of-state
$18,144
Retention Rate
89%
Acceptance Rate
83%
Students Enrolled
6,464
Institution Type
Private
Percent Online Enrollment
40% Percentage of all students who are enrolled online.
Accreditation
Yes Middle States Commission on Higher Education

#9 Best Online Master’s in Marketing 2024

Texas A & M University-Commerce

  • Commerce, TX
  • 4 years
  • Online + Campus

Programmatic Accreditation: Association to Advance Collegiate Schools of Business

Cost per Credit:

In-State | $783

Out-of-State | $1,191

Credits to Graduate: 30

TAMUC's online MS in marketing and marketing analytics helps you build job-ready skills with no GRE/GMAT or thesis requirements. You'll learn about digital and social media marketing, market research and analytics, and consumer psychology. The AACSB-accredited program also includes internship opportunities to connect with potential employers.

Uniquely, TAMUC offers graduate marketing students the option to minor in analytics or digital marketing. Minors essentially function as concentrations, enabling you to build advanced skills in targeted areas.

For added customization, you can opt to complete the program entirely online or by completing half your classes at TAMUC's Dallas-area campus. Note that this program is not available to international students.

Average Undergrad Tuition
In-state
$4,790
Out-of-state
$17,030
Average Graduate Tuition
In-state
$3,630
Out-of-state
$10,974
Retention Rate
60%
Acceptance Rate
87%
Students Enrolled
11,504
Institution Type
Public
Percent Online Enrollment
75% Percentage of all students who are enrolled online.
Accreditation
Yes Southern Association of Colleges and Schools Commission on Colleges

#10 Best Online Master’s in Marketing 2024

Lasell University

  • Newton, MA
  • 4 years
  • Online + Campus

Programmatic Accreditation: Accreditation Council for Business Schools and Programs

Cost per Credit:

In-State | $649

Out-of-State | $649

Credits to Graduate: 39

Lasell's online MS in marketing covers 39 credits. Your coursework will focus on data analytics, market research, product development, and strategic marketing for digital environments. Through small classes capped at 23 students, you can graduate in as little as 12 months.

This 100% online program delivers excellent flexibility for working professionals. You can choose to cap your learning with an internship or capstone project, and you don't need GRE or GMAT results to apply.

Average Undergrad Tuition
In-state
$40,350
Out-of-state
$40,350
Average Graduate Tuition
In-state
$11,268
Out-of-state
$11,268
Retention Rate
72%
Acceptance Rate
85%
Students Enrolled
1,695
Institution Type
Private
Percent Online Enrollment
70% Percentage of all students who are enrolled online.
Accreditation
Yes New England Commission on Higher Education

Why Get a Master's in Marketing?

Graduates with an online master's degree in marketing often benefit from increased career options. A master's degree in marketing can qualify holders for high-earning positions and leadership roles.

Earning potential for professionals with an online master's degree in marketing varies by position. According to the BLS, market research analysts earn a median salary of $68,230 per year. Marketing managers, on the other hand, earn a median annual salary of $133,380.

Many schools offer marketing master's degrees online. Online programs provide flexible scheduling options, which can benefit working professionals. Additionally, online learners can save money on transportation and housing costs.

How Much Does a Marketing Degree Cost?

The average cost of graduate tuition and fees is $20,000, according to the National Center for Education Statistics.

Students in online master's programs can save money on commuting or relocating. Distance learners can also continue earning an income by working during the day and completing coursework in the evenings.

Before pursuing an online marketing master's degree, students should consider costs associated with in-person components such as internships.

Additional Online Student Fees

Learners can save money by pursuing an online master's degree in marketing. However, online students need reliable technology and a high-speed internet connection.

Some online programs also require in-person components. Students should consider associated commuting costs and lost wages.

Degree-seekers also purchase books and supplies. Some institutions require graduation fees and fees for transcript requests. Finally, graduates may pursue certification, which requires additional costs.

Courses in a Master's in Marketing Program

Students earning an online master's degree in marketing learn to analyze data, increase public interest, and communicate effectively. Students may take specialized classes based on their interests. Marketing programs may emphasize an area such as management or analytics.

Many online master's degrees in marketing require the following courses. However, available classes vary by program.

Marketing Specializations

Many marketing master's degrees feature specializations, also called concentrations and tracks. Master's degree-seekers should consider their career goals to select a program with a relevant specialization option.

Students in programs without specialization options can explore a marketing subfield through elective coursework. The following list highlights specializations common to master's degrees in marketing. Available concentrations vary by program.

  • Market Research and Analytics

    This specialization emphasizes research and data analysis. Students learn how to analyze data to produce effective marketing strategies for companies and products. After earning an online master's degree in marketing with this specialization, graduates can become market analysts, marketing directors, and survey researchers.
  • Digital Marketing

    Learners in this subfield explore topics including social media, search engine optimization, and email campaigns. Students learn how to optimize campaigns and marketing strategies using online marketing analytics. Graduates can pursue careers as social media marketers and digital marketing managers.
  • Public Relations

    The public relations field involves marketing that does not require payment. Students learn how to generate interest in a person, company, or organization without paid advertising. Enrollees learn how to develop press releases, write speeches, and interact with the press. Graduates can pursue careers as public relations specialists.

How Much Do Marketing Majors Make?

Graduates with a master's degree in marketing can pursue careers in advertising, sales, and communications. Common positions for graduates include marketing director; survey researcher; and advertising, promotions, and marketing manager.

Marketing directors earn an average salary of $96,292 per year according Payscale data. The BLS reports advertising, promotions, and marketing managers earn a median annual salary of $133,380. A master's degree in the field can help professionals obtain promotions and higher pay.

According to BLS data, market research analysts and survey researchers earn median annual salaries of $68,230 and $60,410, respectively. While bachelor's degree-holders can qualify for these roles, a master's degree can make professionals more competitive for promotions and raises.

Career and Salary Outlook for Marketing

A master's degree in marketing can lead to occupations in several fields. Companies, nonprofits, and government agencies need marketing professionals. Graduates often promote products, services, and individuals such as politicians and musicians.

Market Research Analyst

These analysts study market conditions and data to examine the potential sales of a product or service. They may pitch and design marketing campaigns and measure campaigns' effectiveness. Research analysts can work in an office or remotely.

Projected Growth Rate (2022-2032): 13%

Median Salary: $68,230

Advertising, Promotions, and Marketing Manager

These managers work with colleagues to plan advertising campaigns and generate interest in services and products. They may plan promotions such as sales, giveaways, and contests. Most marketing managers work in office settings. Many types of companies and organizations hire these professionals.

Projected Growth Rate (2022-2032): 6%

Median Salary: $138,730

Survey Researcher

Survey researchers often work for research firms, nonprofits, and corporations. These professionals design and conduct surveys and analyze data. They may coordinate surveyors, test surveys' efficacy, and summarize data. These researchers can work in various fields and settings.

Projected Growth Rate (2022-2032): -4%

Median Salary: $60,410

Frequently Asked Questions About Marketing

What jobs can you get with a master's in marketing?

Graduates with a master's degree in marketing can pursue roles as advertising, promotions, and marketing managers. Graduates can also become marketing directors and market research analysts.

How long does it take to get a master's in marketing?

Most online master's degrees in marketing require 30-34 credits. Full-time students typically graduate in two years. Some programs offer accelerated tracks.

What are the highest-paying marketing jobs?

According to the Bureau of Labor Statistics (BLS), advertising, promotions, and marketing managers earn a median salary of $133,380 per year.

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