Best Online Master’s in Marketing of 2024
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Graduates with an online master’s degree in marketing can pursue various career opportunities in the field. Degree-holders can work in sales, advertising, and public relations. Professionals with a master’s degree in marketing often advance more quickly than bachelor’s degree-holders.
After earning a marketing degree online, graduates can become social media managers, sales managers, and market research analysts.
Candidates pursuing an online master’s degree in marketing should hold a bachelor’s degree in marketing or a related field, such as communications or English. Master’s degree-seekers prepare to predict trends, utilize data, and generate public interest. Many programs offer concentrations in areas such as digital marketing and data analysis.
Featured Online Marketing Master’s Programs
Learn about start dates, transferring credits, availability of financial aid, and more by contacting the universities below.
Best Online Master’s in Marketing Degrees of 2024
Florida International University
Miami, FL- 4 year
- Campus + Online
- In-State$4,721
- Out-of-state$16,529
- In-State$8,912
- Out-of-state$21,393
- Retention Rate90%
- Acceptance Rate64%
- Students Enrolled56,664
- Institution TypePublic
- Percent Online Enrollment65%
- AccreditationYes
William & Mary
- Williamsburg, VA
- 4 year
- Campus + Online
- In-State$17,434
- Out-of-state$40,089
- In-State$10,516
- Out-of-state$28,305
- Retention Rate93%
- Acceptance Rate37%
- Students Enrolled9,517
- Institution TypePublic
- Percent Online Enrollment25%
- AccreditationYes
Southern New Hampshire University
- Manchester, NH
- 4 year
- Campus + Online
- In-State$15,000
- Out-of-state$15,000
- In-State$18,900
- Out-of-state$18,900
- Retention Rate62%
- Acceptance Rate92%
- Students Enrolled145,533
- Institution TypePrivate
- Percent Online Enrollment96%
- AccreditationYes
Santa Clara University
- Santa Clara, CA
- 4 year
- Campus + Online
- In-State$55,224
- Out-of-state$55,224
- In-State$25,170
- Out-of-state$25,170
- Retention Rate94%
- Acceptance Rate54%
- Students Enrolled8,918
- Institution TypePrivate
- Percent Online Enrollment5%
- AccreditationYes
The University of Alabama
- Tuscaloosa, AL
- 4 year
- Campus + Online
- In-State$10,780
- Out-of-state$30,250
- In-State$10,780
- Out-of-state$30,250
- Retention Rate89%
- Acceptance Rate79%
- Students Enrolled38,316
- Institution TypePublic
- Percent Online Enrollment40%
- AccreditationYes
Walsh College
- Troy, MI
- 4 year
- Campus + Online
- In-State$19,785
- Out-of-state$19,785
- In-State$16,401
- Out-of-state$16,401
- Retention RateN/A
- Acceptance RateN/A
- Students Enrolled1,492
- Institution TypePrivate
- Percent Online Enrollment100%
- AccreditationYes
Webster University
- Saint Louis, MO
- 4 year
- Campus + Online
- In-State$28,500
- Out-of-state$28,500
- In-State$13,500
- Out-of-state$13,500
- Retention Rate77%
- Acceptance Rate59%
- Students Enrolled6,779
- Institution TypePrivate
- Percent Online Enrollment61%
- AccreditationYes
Saint Joseph's University
- Philadelphia, PA
- 4 year
- Campus + Online
- In-State$47,740
- Out-of-state$47,740
- In-State$18,144
- Out-of-state$18,144
- Retention Rate89%
- Acceptance Rate83%
- Students Enrolled6,464
- Institution TypePrivate
- Percent Online Enrollment40%
- AccreditationYes
Texas A & M University-Commerce
- Commerce, TX
- 4 year
- Campus + Online
- In-State$4,790
- Out-of-state$17,030
- In-State$3,630
- Out-of-state$10,974
- Retention Rate60%
- Acceptance Rate87%
- Students Enrolled11,504
- Institution TypePublic
- Percent Online Enrollment75%
- AccreditationYes
Lasell University
- Newton, MA
- 4 year
- Campus + Online
- In-State$40,350
- Out-of-state$40,350
- In-State$11,268
- Out-of-state$11,268
- Retention Rate72%
- Acceptance Rate85%
- Students Enrolled1,695
- Institution TypePrivate
- Percent Online Enrollment70%
- AccreditationYes
Why Get a Master’s in Marketing?
Graduates with an online master’s degree in marketing often benefit from increased career options. A master’s degree in marketing can qualify holders for high-earning positions and leadership roles.
Earning potential for professionals with an online master’s degree in marketing varies by position. According to May 2023 data from the BLS, market research analysts earn a median salary of $74,680 per year. Marketing managers, on the other hand, earn a median annual salary of $157,620.
Many schools offer marketing master’s degrees online. Online programs provide flexible scheduling options, which can benefit working professionals. Additionally, online learners can save money on transportation and housing costs.
How Much Does a Marketing Degree Cost?
The average cost of graduate tuition and fees is $28,017, according to the National Center for Education Statistics.
Students in online master’s programs can save money on commuting or relocating. Distance learners can also continue earning an income by working during the day and completing coursework in the evenings.
Before pursuing an online marketing master’s degree, students should consider costs associated with in-person components such as internships.
Additional Online Student Fees
Learners can save money by pursuing an online master’s degree in marketing. However, online students need reliable technology and a high-speed internet connection.
Some online programs also require in-person components. Students should consider associated commuting costs and lost wages.
Degree-seekers also purchase books and supplies. Some institutions require graduation fees and fees for transcript requests. Finally, graduates may pursue certification, which requires additional costs.
Courses in a Master’s in Marketing Program
Students earning an online master’s degree in marketing learn to analyze data, increase public interest, and communicate effectively. Students may take specialized classes based on their interests. Marketing programs may emphasize an area such as management or analytics.
Many online master’s degrees in marketing require the following courses. However, available classes vary by program.
- Consumer Behavior: This class explores the cognitive and behavioral bases of consumers’ buying decisions. Students examine the decision-making process in relation to products and services. This knowledge helps marketing directors and managers make decisions about promotions, campaigns, and marketing strategies.
- Marketing Research and Analytics: Students in this course learn about marketing research methods. Participants learn to identify market problems and opportunities. Students learn how to generate and evaluate marketing decisions. Graduates can use these skills as decision-makers in various marketing careers.
- Digital and Direct Marketing: This course emphasizes the importance of digital marketing through platforms such as social media. Degree-seekers learn how to assess customer needs and develop full marketing packages. Graduates can use these skills to help brands and companies grow.
Marketing Specializations
Many marketing master’s degrees feature specializations, also called concentrations and tracks. Master’s degree-seekers should consider their career goals to select a program with a relevant specialization option.
Students in programs without specialization options can explore a marketing subfield through elective coursework. The following list highlights specializations common to master’s degrees in marketing. Available concentrations vary by program.
Market Research and Analytics
This specialization emphasizes research and data analysis. Students learn how to analyze data to produce effective marketing strategies for companies and products. After earning an online master’s degree in marketing with this specialization, graduates can become market analysts, marketing directors, and survey researchers.Digital Marketing
Learners in this subfield explore topics including social media, search engine optimization, and email campaigns. Students learn how to optimize campaigns and marketing strategies using online marketing analytics. Graduates can pursue careers as social media marketers and digital marketing managers.Public Relations
The public relations field involves marketing that does not require payment. Students learn how to generate interest in a person, company, or organization without paid advertising. Enrollees learn how to develop press releases, write speeches, and interact with the press. Graduates can pursue careers as public relations specialists.
How Much Do Marketing Majors Make?
Graduates with a master’s degree in marketing can pursue careers in advertising, sales, and communications. Common positions for graduates include marketing director; survey researcher; and advertising, promotions, and marketing manager.
Marketing directors earn an average salary of $98,536 per year according to September 2024 Payscale data. The BLS reports advertising, promotions, and marketing managers earn a median annual salary of $131,870. A master’s degree in the field can help professionals obtain promotions and higher pay.
According to 2023 BLS data, market research analysts and survey researchers earn median annual salaries of $74,680 and $60,960, respectively. While bachelor’s degree-holders can qualify for these roles, a master’s degree can make professionals more competitive for promotions and raises.
Career and Salary Outlook for Marketing
A master’s degree in marketing can lead to occupations in several fields. Companies, nonprofits, and government agencies need marketing professionals. Graduates often promote products, services, and individuals such as politicians and musicians.
Frequently Asked Questions About Marketing
What jobs can you get with a master’s in marketing?
Graduates with a master’s degree in marketing can pursue roles as advertising, promotions, and marketing managers. Graduates can also become marketing directors and market research analysts.
How long does it take to get a master’s in marketing?
Most online master’s degrees in marketing require 30-34 credits. Full-time students typically graduate in two years. Some programs offer accelerated tracks.
What are the highest-paying marketing jobs?
According to the Bureau of Labor Statistics (BLS), advertising, promotions, and marketing managers earn a median salary of $156,580 per year.
