Best Online Bachelor’s in Marketing
Marketing is not a new concept. Established companies like Nike and Apple have been using it to reach their consumers for decades.
But the rules for marketing are constantly changing. There are more ways to market now than ever, from influencers on social media platforms to short-form video content that supports a brand’s values.
Fittingly, the demand for marketers is on the rise. The Bureau of Labor Statistics (BLS) projects a 13% increase in roles for market research analysts and marketing specialists from 2022-2032.
The entry-level education for many of these roles is a bachelor’s degree in marketing. An online marketing degree may be preferable for those looking to earn a degree while continuing to work.
Explore the rest of this page to find out more about online marketing degrees, how much they cost and your earning potential after graduation.
Top Online Bachelor’s in Marketing Programs
Southern New Hampshire University
- Manchester, NH
- 4 year
- Campus + Online
- Accredited
Programmatic Accreditation: ACBSP
Cost per Credit:
In-State | $330
Out-of-State | $330
Credits to Graduate: 120
SNHU's online BS in marketing focuses on developing key skills and knowledge in marketing, such as brand awareness, communications and market research. The program offers two concentrations: digital marketing and social media marketing.
Students can customize their schedule to match their interests, with 12 major electives and 15 free electives. An accelerated BS-to-MS in marketing pathway allows students to finish an online master's degree in one year while charging tuition at the online undergraduate rate.
96%
$15,000
62%
$15,000
- Acceptance Rate
- 92%
- Students Enrolled
- 145,533
- Institution Type
- Private
Western Governors University
- Salt Lake City, UT
- 4 year
- Online
- Accredited
Programmatic Accreditation: ACBSP
Cost per Semester:
In-State | $3,755
Out-of-State | $3,755
Credits to Graduate: 120
WGU's online BS marketing degree prepares students for various sales, promotion and management careers. The program focuses on traditional marketing concepts and emerging methods, giving students a well-rounded skill set. WGU reports an average salary increase of $13,801 for marketing graduates.
The competency-based program allows students to move through the courses at their own pace. Students will develop industry-relevant skills, such as studying and analyzing consumer behavior and developing strategies for various products and services.
N/A
$7,162
63%
$7,162
- Acceptance Rate
- N/A
- Students Enrolled
- 150,116
- Institution Type
- Private
Florida International University
- Miami, FL
- 4 year
- Campus + Online
- Accredited
Cost per Credit:
In-State | $236
Out-of-State | $649
Credits to Graduate: 120
FIU's online BBA with a concentration in marketing provides a foundation in marketing principles and strategy, consumer behavior, sales, research and presentation skills. The program emphasizes career readiness and pairs each online student with a success coach.
Students can join FIU's chapter of the American Marketing Association, known for being among the top 10 chapters in the U.S. for the past decade. AMA FIU provides marketing services to companies while students gain real-world experience.
65%
$ 4,721
90%
$16,529
- Acceptance Rate
- 64%
- Students Enrolled
- 56,664
- Institution Type
- Public
Colorado State University-Global Campus
- Aurora, CO
- 4 year
- Online
- Accredited
Programmatic Accreditation: ACBSP
Cost per Credit:
In-State | $350
Out-of-State | $350
Credits to Graduate: 120
CSU Global's online BS in marketing is well-suited for creative-minded students who want to drive business strategy and results. Students will learn creative and critical thinking skills and how to apply ethical decision-making principles in marketing.
More than 25 potential degree specializations are available, including organizational leadership, emergency management and applied social sciences. CSU Global reports a significant return on investment for students in the program, with an average return of $4.90 for every dollar spent.
N/A
$8,400
35%
$8,400
- Acceptance Rate
- 96%
- Students Enrolled
- 10,844
- Institution Type
- Public
Texas A&M University-Central Texas
- Killeen, TX
- 4 year
- Campus + Online
- Accredited
Programmatic Accreditation: AACSB
Cost per Credit:
In-State | $260
Out-of-State | $668
Credits to Graduate: 120
A&M-Central Texas' online BBA in marketing degree caters to students who want to become ethical business leaders. The program emphasizes ethical business leadership principles in addition to customer value and relationship development.
The program offers nine micro-credential options to further enhance students' marketable skills. These options include financial management and analysis, cybersecurity and supply chain management.
90%
$ 6,593
N/A
$16,385
- Acceptance Rate
- 96%
- Students Enrolled
- 2,219
- Institution Type
- Public
Northeastern State University
- Tahlequah, OK
- 4 year
- Campus + Online
- Accredited
Programmatic Accreditation: ACBSP
Cost per Credit:
In-State | $280
Out-of-State | $584
Credits to Graduate: 124
Northeastern State University's marketing BBA offers two general and digital marketing concentrations. The general marketing option features coursework in sales management, sports marketing and international marketing. The digital marketing concentration includes classes in digital business, multimedia writing and website design.
Students can pursue many types of certificates to increase their marketability after graduation. These certificates include business analytics, healthcare administration and quality management. An accelerated degree pathway is also available, allowing students to complete an BBA and MBA at a faster pace.
78%
$ 6,000
61%
$14,640
- Acceptance Rate
- 99%
- Students Enrolled
- 7,025
- Institution Type
- Public
Pennsylvania State University
- University Park, PA
- 4 year
- Campus + Online
- Accredited
Programmatic Accreditation: AACSB
Cost per Credit:
In-State | $626
Out-of-State | $671
Credits to Graduate: 120
Penn State's online BS in marketing program offers a comprehensive and innovative curriculum, blending traditional marketing principles with new trends. Students will gain knowledge in retailing, advertising, e-commerce, and other key marketing areas, as well as business disciplines such as strategy and finance.
As part of their general education, students take courses related to U.S. and international cultures and write across the curriculum. A final capstone project allows students to apply their skills and develop a strategic marketing plan.
54%
$15,400
87%
$25,084
- Acceptance Rate
- 92%
- Students Enrolled
- 88,914
- Institution Type
- Public
Arizona State University
- Scottsdale, AZ
- 4 year
- Online
- Accredited
Cost per Credit:
In-State | $714
Out-of-State | $714
Credits to Graduate: 120
ASU's online BS in marketing degree focuses on understanding the science behind consumer behavior and the critical role of marketing plays for all organizations. Students will have the opportunity to gain practical experience by working with the program's business partners in their marketing efforts.
Areas of emphasis within the program include advertising and promotion management, market analysis, marketing strategy, pricing, and product and service development. Admissions are competitive; test scores, class ranking and GPA are a factor.
N/A
$10,710
N/A
$12,984
- Acceptance Rate
- 70%
- Students Enrolled
- 57,848
- Institution Type
- Public
Minot State University
- Minot, ND
- 4 year
- Campus + Online
- Accredited
Programmatic Accreditation: International Accreditation Council for Business Education (IACBE)
Cost per Credit:
In-State | $299
Out-of-State | $299
Credits to Graduate: 120
Minot State's online BS in marketing covers the latest trends and techniques in social media, sales, advertising and public relations. The program includes core business courses and higher-level coursework in marketing strategy, consumer behavior, and logistics.
Internship opportunities are available for students to gain hands-on experience, potentially leading to job offers. Minot State emphasizes active learning and offers facilities such as an entrepreneurship academy, financial trading lab, and leadership institute to market students.
62%
$6,892
73%
$6,892
- Acceptance Rate
- 88%
- Students Enrolled
- 2,836
- Institution Type
- Public
Thomas Edison State University
- Trenton, NJ
- 4 year
- Online
- Accredited
Cost per Credit:
In-State | $419
Out-of-State | $545
Credits to Graduate: 120
Thomas Edison's online BSBA degree in marketing caters to those already working in the marketing field or interested in starting a career in marketing. The curriculum covers essential marketing activities, such as product development, pricing and promotion.
The program also focuses on developing skills in civic and global leadership, knowledge of human culture, and scientific knowledge. All students must complete a capstone course in strategic management to demonstrate the skills and knowledge they've gained from the program.
100%
$7,182
N/A
$9,342
- Acceptance Rate
- N/A
- Students Enrolled
- 9,721
- Institution Type
- Public
Accreditation
Some marketing programs hold programmatic accreditation. The bodies that accredit marketing programs are often the Accreditation Council for Business Schools and Programs (ACBSP), the Association to Advance Collegiate Schools of Business (AACSB), or the International Accreditation Council for Business Education (IACBE).
All of the schools in our ranking meet our methodology requirements. Beyond that, some schools in our ranked list have programmatic accreditation from one of the bodies listed above.
What Is a Bachelor’s in Marketing Degree?
An online bachelor’s in marketing degree provides knowledge and skills for the marketing field in an online format. The curriculum is usually comprehensive, covering principles and practices of marketing. Key areas of study include market research, consumer behavior and business. Graduates of these programs qualify for entry-level marketing positions.
There are several types of online marketing degrees at the undergraduate level. The most popular are:
- A bachelor of science (BS) in marketing is a specialized and in-depth study of marketing concepts and strategies.
- A bachelor of business administration (BBA) in marketing provides a broader business education with a concentration on marketing.
- A bachelor of science in business administration (BSBA) in marketing combines business administration principles with marketing strategies.
What Will You Learn in a Bachelor’s in Marketing Program?
Digital and Social Media Marketing
Digital and social media marketing courses teach students about applying marketing principles to digital technologies. These courses cover leveraging social media platforms, creating engaging content and establishing a brand presence. Courses may also cover search engine optimization (SEO), email marketing, analytics tools and other ways to reach a target audience.
Global Marketing
Global marketing involves promoting and selling products or services for a global economy. These courses often provide an international perspective on advertising and marketing. Students also learn to adapt to cultural differences, market trends and regional preferences.
Branding and Advertising Strategies
Branding and advertising are key to creating a strong market presence. These courses cover how to make an advertising campaign, develop brand strategies and manage a brand’s value. They also explore various advertising mediums and which are most helpful based on their marketing objectives.
Market Research and Analysis
Market research and analysis helps organizations identify customer needs and market trends. These courses teach students how to design, conduct and analyze market research. They also may cover how to use research data to make informed marketing decisions, identify target markets, and predict market trends.
Consumer Behavior and Insights
Understanding consumer behavior is crucial for marketing. These courses explore the psychological, social, and cultural factors that influence consumer behavior. Marketers can leverage these insights to develop strategies that reach their target audience.
Branding and Advertising Strategies
Branding and advertising are key to creating a strong market presence. The courses cover how to make an advertising campaign, develop brand strategies and manage a brand’s value. They also explore various advertising mediums and which are most helpful based on their marketing objectives.
Admission Requirements for Online Marketing Degree Programs
Admission requirements for online marketing degree programs vary. They typically require a high school diploma or equivalent and official transcripts from all previously attended institutions. Additional requirements may include a minimum GPA, standardized test scores or specific prerequisite courses.
Many online programs have technology requirements. Online students typically need a desktop computer or laptop, a working webcam and microphone, and a reliable internet connection.
What Can You Do With a Bachelor’s in Marketing?
An online marketing degree opens up numerous career paths. Marketing is an extremely valuable business tool across many industries, so the opportunities are vast. Some popular career paths for marketing students include:
- Marketing manager
- Brand manager
- Market research analyst
- Digital marketing specialist
- Advertising manager
You could also find yourself working in roles that leverage different parts of a marketing education. For example, skills in creativity, strategic thinking and delivering measurable results can be useful for media planners, public relations specialists and sales representatives.
How Much Does an Online Bachelor’s in Marketing Cost?
The average online bachelor’s in marketing student pays $10,476 in annual tuition and fees. It’s slightly less than the average for all other fields of study, $10,903, according to the National Center for Education Statistics.
The cost of an online bachelor’s in marketing program can vary based on various factors. They include the type of school (public or private), location and if you are an in-state or out-of-state student.
What Is the Job Outlook for an Online Marketing Degree?
The salaries for marketing roles can vary, but the job outlook is favorable.
According to the BLS, marketing managers earned a median annual wage of $140,040 as of May 2022. Advertising and promotions managers earned $127,830. The BLS projects these roles to grow by 6% from 2022-2032, faster than the average for all occupations.
| Job | Median Annual Salary (May 2022) |
|---|---|
| Marketing manager | $140,040 |
| Advertising and promotions managers | $127,830 |
| Marketing research analysts and marketing specialists | $68,230 |
Market research analysts and marketing specialists earned $68,230, BLS data shows. The BLS projects a 13% increase over the next decade for advertising analysts, market research analysts, market research specialists, marketing consultants, and search marketing strategists.
However, these figures are just averages, and actual salaries can be higher or lower. Factors that influence salaries include the specific role, industry, location and level of experience.
Frequently Asked Questions About Online Marketing Degrees
Which degree is best for marketing?
The best degree for marketing depends on your career goals and interests. A bachelor of arts (BA) or BS in marketing applies to most entry-level positions. A BBA or BSBA in marketing offer broader business perspectives. For higher-level roles, such as managerial executive, a master’s in marketing is often advantageous.
Are online marketing degrees worth it?
A marketing degree can be valuable for several reasons. They qualify graduates for careers in marketing, advertising, sales, market research, public relations and more. Median annual salaries for manager-level marketing roles are more than $138,000, while specialist and analyst roles are above $68,000. Marketing roles are also in-demand.
How long does it take to get an online marketing degree?
Most traditional and online bachelor’s in marketing degrees comprise 120 credits and take about four years to complete. The timeline often depends on if you are a full-time or part-time student. Some accelerated programs may reduce the time to complete a bachelor’s degree, sometimes in 2-3 years.
