An online MBA in Marketing program prepares you for high-level positions and new opportunities. In a competitive job market, an MBA with a specialization in marketing helps you stand out from the crowd. If you enjoy the challenges of increasing market share, reaching new customers, and building a corporate brand, then a marketing MBA is worthy of your consideration.
Graduates of MBA in Marketing programs obtain positions in manufacturing, financial services, medical technology, and retail industries. Jobs requiring an MBA in marketing are available in strategic marketing, planning, and product management. Some MBA marketing graduates become specialists in market research, sales, advertising, distribution, or brand management.
In a Master of Business Administration marketing program, you’ll learn how to develop and implement effective marketing strategies throughout a company. You’ll receive a strong foundation in marketing strategies, market research, and consumer behavior. You’ll build on the foundation through electives in specialized areas.
Most of the marketing MBA degree programs cover branding, advertising, new product management, best pricing strategies, international marketing, research, communications, consumer behavior, and creating effective marketing plans.
Most of the Master in Business Administration, Marketing Concentration, degree programs include much of the curriculum of a traditional MBA degree program.
Some of the rewarding marketing career paths are shown below:
- Brand management
- Advertising and promotions
- Market research
- International marketing
- Management consulting
- Sales and sales management
- New product development
- Services marketing
- Web development and social media
- Technology commercialization
Online MBA in Marketing Degree Program Ranking Guidelines
We selected the online MBA marketing programs based on the quality of the program, the types of courses offered, the faculty, rankings, awards, and reputation, including the school’s reputation for effectively providing online degree programs. RANKING METHODOLOGY
1. Washington State University (Pullman, WA)
The online MBA, Marketing Concentration, program thoroughly covers the marketing field. Students in the program learn about strategies, alternative methods, organizational planning, and control.
The International Marketing elective reviews the opportunities, trends, and characteristics of foreign markets.
The Consumer Behavior elective covers the social processes affecting consumer decision-making and behavior. The course also covers models of consumer behavior.
The Advertising elective reviews history, theory, and practice of advertising agencies and organizations.
The Washington State University College of Business received accreditation from the Association to Advance Collegiate Schools of Business (AACSB).
Washington State University is ranked #1 in the Best Online Graduate Business Programs list, and #60 in the Top Public Schools list, in 2013 by U.S. News & World Report.
2. Arizona State University, W.P. Carey School of Business (Tempe, AZ)
The online MBA with an area of emphasis in Marketing prepares students to advance in their careers in brand management, corporate marketing, or product management.
The online classes are taught by the faculty members who teach in the school’s other MBA programs. The MBA marketing program requires nine credit hours of associated elective classes.
The MBA in Marketing online program includes electives such as:
- Development and Pricing of New Products
- Business-to-Business Marketing
- Services Marketing
- Global Marketing
Arizona State University’s W.P. Carey School of Business is ranked #2 in the 2013 Best Online Graduate Business Programs list by U.S. News & World Report. ASU is also ranked among that magazine’s Top-Tier U.S. Universities.
The MBA with a specialization in Marketing program was also ranked #4 by Bloomberg Businessweek in 2010, while the W.P Carey School of Business was ranked #1 for research productivity by Technovation, and ASU was named one of America’s Best College Buys by Forbes magazine.
#3. Pepperdine University, Graziadio School of Business and Management (Malibu, CA)
The Online MBA with a concentration in Marketing evaluates the techniques, concepts, and tools required for developing marketing strategy and marketing programs.
Students in the Master of Business Administration Marketing online program learn how to determine which consumer groups to serve, as well as which products and services to provide. The online MBA program with a concentration in marketing is accredited by the AACSB.
Students in the online MBA Marketing program study pricing, promotions, and distribution arrangements to assess profitability and growth potential. Students also work with partner companies on a “live” case study taken from the business world.
Pepperdine University’s Graziadio School of Business and Management was ranked #81 in the Best Business Schools list, #54 in the National Universities list, and #43 in the Part-Time M.B.A list, by U.S. News & World Report. Graziadio School of Business and Management was also ranked #74 Best U.S. Business School by Forbes.
4. University of Wisconsin – Whitewater (Whitewater, WI)
Students in the online MBA with an emphasis in Marketing make strategic decisions in cases and projects.
The university reports the MBA program develops business people who are capable of thinking globally, behaving ethically, and leading innovation.
The online courses are taught by the same faculty members who teach the traditional courses. The school’s MBA program is accredited by AACSB International.
Students can choose from marketing courses such as:
- International Business (Marketing)
- Buyer Behavior
- Strategic Marketing for Entrepreneurs
- Advertising and Promotion Management
- Internet Marketing
- Production Innovation and Pricing
- Seminar in Current Marketing Topics
- Strategic Marketing Planning
The University of Wisconsin-Whitewater is ranked #49 in the 2013 edition of the Best Colleges in Regional Universities (Midwest) by U.S. News & World Report. The university’s College of Business & Economics received the European CEO Global Business Education 2011 Most Innovative Business School, Mid-West United States, award, as well as the 2011 Best Remote Learning Programme, North America, award.
5. Northeastern University, D’Amore-Mckim School of Business (Boston, MA)
The online MBA Marketing Specialization program covers subjects such as research, new product development, focused strategies, brand advertising, and diverse markets. The university’s business programs are AACSB accredited.
The MBA Marketing online program prepares students to build brand power through studying the theories, concepts, principles, and terminology of brand management and brand equity.
The program covers target-market identification, media choice, message strategy, and advertising evaluation, as well as qualitative and quantitative marketing research methodologies.
The online Master of Business Administration Marketing program also reviews the decision-making process involved in marketing products abroad, as well as the cultural, economic, and political forces affecting the marketing process in the global marketplace.
Northeastern University was ranked #57 in the National Universities list, and #57 in the Best Business Schools list, by U.S. News & World Report. The university is also ranked #82 in that magazine’s Part-Time M.B.A. list.
6. Regis University (Denver, CO)
The online MBA with specialization in Marketing degree program emphasizes marketing principles and the best ways to implement these principles to acquire, retain, and understand customers.
The program also provides the tools required to develop and implement marketing strategies throughout a company. The curriculum includes case analysis.
The MBA Marketing Specialization degree program covers the ethical practice of marketing in small business, corporate, and nonprofit organizations, while connecting the theory of marketing to real-world applications.
Regis University has been ranked a Top University in the West by U.S. News & World Report, and was also named one of the Best Online Colleges in 2012 by that magazine. The university’s College for Professional Studies is named a Top Military Friendly School for 2013 by GI Jobs.
7. Herzing University (Madison, WI)
The Master of Business Administration in Marketing degree program prepares students for management positions in various business enterprises.
All the courses emphasize the application of theory and practice using case studies.
The Master of Business Administration in Marketing degree program also reviews statistical data analysis, price strategies development, global consumerism, advertising management and communications, interactive and strategic marketing, and brand project management.
Herzing University was ranked #10 in the Faculty Credentials and Training, Top Online Graduate Business programs, list by U.S. News & World Report.
8. Post University, Malcolm Baldridge School of Business (Waterbury, CT)
The MBA Marketing online degree program provides practical knowledge to make good business decisions. The online MBA degree with Marketing Concentration covers creating value and profit from opportunities in the global economy.
The program also covers marketing mix strategies, business strategy planning, competitive intelligence, developing new offerings, and capitalizing on emerging opportunities, as well as matching value propositions to consumer buying behaviors.
The MBA Marketing Concentration program includes a curriculum focused on creating new value through innovation and creativity.
9. Saint Leo University (St. Leo, FL)
The online MBA Marketing Concentration degree program covers business fundamentals and marketing concepts and theories. The program supports students working in marketing fields and those seeking a marketing career.
The online MBA Marketing Concentration degree program provides the technologies and analytical tools required to solve complex management problems.
The online MBA Marketing degree program courses cover subjects such as:
- Brand management
- Marketing research
- Sales management
- Advertising and promotion
- Marketing research
- Marketing innovations and new product development
Students can complete the 36 credits required for graduation in one year, or they can extend their studies for five years.
Saint Leo University, a Catholic university, has been selected as one of the Top Universities in the South by U.S. News & World Report.
10. Colorado Technical University (Colorado Springs, CO)
Colorado Technical University (CTU) offers a Master of Business Administration with a Concentration in Marketing degree. This program provides students the skills required to contribute to vital marketing decisions for companies and organizations.
The program covers marketing research, marketing plans, e-marketing, international marketing, global competition, and other subjects. Students learn about designing and modifying marketing strategies for international, multinational, and global markets. The MBA in Marketing program utilizes the project-based Professional Learning Model.
The curriculum reviews the transformation of marketing via technology. The program reviews how e-business is changing traditional marketing functions and concepts.
The MBA with a Concentration in Marketing degree includes courses such as:
- Marketing Research Methods
- Marketing in the Digital Age
- International Marketing
- Management Capstone
CTU was named “Best of the Best” in the 2009 Computerworld Honors program in the Academia and Education category. CTU ranked among the top schools in numerous categories in 2011 in the Diverse Issues in Higher Education list of top degree-granting schools for minorities.
In 2013, Military Times ranked CTU the #1 online school for military veterans. In 2013, the school was included in the military-friendly schools list by G.I. Jobs magazine and was recognized by Military Advanced Education as one of the top schools serving the educational needs of the Armed Forces.