The Best Online Bachelor’s in Retail Sales Management Programs

by TBS Staff

Updated October 20, 2022

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According to PayScale, the average income of a retail store manager is $54,000, more than double the earnings of retail employees without formal education. Earning a retail management degree online increases your salary potential, whether you aspire to be a store manager, a merchandiser, or a purchasing manager.

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As the retail industry develops, and companies look for new ways to engage with customers, the demand for management positions will grow. Consider your education options when determining if retail management bachelor’s degree programs are right for your future.

Online Bachelor’s in Retail Sales Management Degree Program Ranking Guidelines

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We selected the degree programs based on the quality of program and range of courses provided, as well as school awards, rankings, and reputation.

Our Methodology

Here at TheBestSchools.org, we take the trust and welfare of our readers very seriously. When making our school and program rankings, our top priority is ensuring that our readers get accurate, unbiased information that can help them make informed decisions about online education. That's why we've developed a rigorous ranking methodology that keeps the needs of our readers front and center.

Our proprietary, multi-criteria ranking algorithm analyzes key data indicators — as collected by the federal government — for each school or program. What data we use depends on the focus of each specific ranking, but in all cases, our ranking methodology is impartial: Schools cannot buy better rankings at TBS.

While specific criteria under consideration can vary by ranking, there are a few data points that we value most highly. They are affordability, academic quality, and online enrollment. Below, we break down our algorithm to help you understand what you're getting when you use one of our rankings.

  • Academics
  • Affordability
  • Online Enrollment

Data Sources

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The Integrated Postsecondary Education Data System (IPEDS) is our primary source. Its data comes from annual surveys conducted by the U.S. Department of Education's National Center for Education Statistics (NCES). Every college, university, or technical school with access to federal financial aid must participate in these surveys, which include questions about enrollment, graduation rates, finances, and faculty qualifications. This is publicly available data, which you can access yourself through the College Navigator.

Additionally, because we value a personal touch and the professional experience of our staff and Academic Advisory Board, we vet all results and adjust rankings as necessary based on our collected knowledge of schools and degree programs. Depending on the ranking, we may obtain additional input from AcademicInfluence.com, subject matter experts, prior TBS ranking lists, or other sources we deem relevant to a particular ranking.

Breakdown of Our Rankings Methodology

About Our Ranking Factors

Here at TBS, we value what you value: quality education, affordability, and the accessibility of online education. These factors guide all of our program rankings.

Each of these factors are further broken down into weighted subfactors. For example, retention rates are weighted more heavily than availability of program options because they are a better indicator of student success.

We chose the following factors for our rankings because of their influence on learning experiences and graduate outcomes. However, students should always balance our rankings against their personal priorities. For instance, a learner who needs a fully online program may prioritize online flexibility more than our rankings do. Our rankings are designed to help you make a decision — not to make a decision for you.

Academics - 75%

Affordability - 15%

Online Enrollment - 10%

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The Best Online Bachelor’s in Retail Sales Management Degree Programs

#1 The Best Online Bachelor’s in Retail Sales Management Programs

Oregon State University

  • Corvallis, OR
  • 4 years
  • Online + Campus

As a leader in online education, Oregon State University supports 14,977 distance learners across 50 remote programs. Undergraduate students from across the globe can enroll in one of the college's 22 fully online bachelor's programs. One option includes a bachelor's in retail management. The program supports students from all walks of life through flexible study options.

Enrollees complete both foundational and advanced coursework, granting them the knowledge and skills needed to advance in the field. The program also incorporates general education requirements that strengthen critical thinking and problem-solving skills. Enrollees can work with their academic advisor to customize their degree through electives, minors, and concentrations.

Bachelor's degree-holders can increase their job opportunities and earning potential. The institution reports that graduates six years out from their degree earn a median salary of $42,700. Interested applicants should consider that the average price after aid for tuition and fees is $19,273. To learn more about funding opportunities and eligibility requirements, students should contact the financial aid office.

Oregon State University at a Glance:

Online Enrollment: 14,977

Total Online Programs: 50

Online Bachelor's Programs: 22

Admission Rate: 82%

Transfer Credits Accepted: Data not available

Average Tuition
In-state
$9,846
Out-of-state
$29,445
Retention Rate
85%
Admission Rate
82%
Students Enrolled
31,719
Institution Type
Public
Percent Online Enrollment
47% Percentage of all students who are enrolled online.
Accreditation
Yes Northwest Commission on Colleges and Universities

#2 The Best Online Bachelor’s in Retail Sales Management Programs

Liberty University

  • Lynchburg, VA
  • 4 years
  • Online + Campus

Liberty University provides flexible study opportunities to distance learners across 161 programs. Undergraduate students can choose from 30 online bachelor's degrees. Learners hoping to advance in the retail and sales management field can enroll in the college's BSBA in marketing and sales. The flexible program helps learners complete a college degree.

The curriculum consists of general and advanced coursework, amounting to 120 credits. The program prepares students for the demands of the retail and sales management field. Enrollees can customize their degree by choosing electives, minors, and concentrations.

A bachelor's degree connects graduates with numerous job opportunities and a higher earning potential. The institution reports that graduates six years out from their degree earn a median salary of $35,800. Prospective applicants can explore funding opportunities, eligibility requirements, and other opportunities by connecting with the Office of Financial Aid.

Liberty University at a Glance:

Online Enrollment: 78,511

Total Online Programs: 161

Online Bachelor's Programs: 30

Admission Rate: 51%

Transfer Credits Accepted: Accepted

Average Tuition
In-state
$15,417
Out-of-state
$15,417
Retention Rate
81%
Admission Rate
51%
Students Enrolled
85,586
Institution Type
Private
Percent Online Enrollment
92% Percentage of all students who are enrolled online.
Accreditation
Yes Southern Association of Colleges and Schools Commission on Colleges

#3 The Best Online Bachelor’s in Retail Sales Management Programs

Arizona State University-Tempe

  • Tempe, AZ
  • 4 years
  • Online + Campus

As a leader in online education, Arizona State University-Tempe supports 24,895 distance learners in its online bachelor of arts in business with a concentration in retail management program. Enrollees complete the degree at their own pace. The program prioritizes flexibility through full- or part-time study options.

Degree candidates complete both foundational and advanced coursework, granting them the knowledge and skills needed to advance in the field. The curriculum prepares students for the demands of the field. Students can modify their studies, choose electives, and declare minors and degree concentrations.

A bachelor's degree connects graduates with numerous job opportunities and a higher earning potential. The school reports a median salary of $42,200 for graduates six years after completing a bachelor's degree. Learners can expect to pay an average of $14,081 per year for tuition and fees. Interested applicants should connect with the department to learn more about admission requirements and application materials.

Arizona State University-Tempe at a Glance:

Online Enrollment: 24,895

Total Online Programs: 1

Online Bachelor's Programs: Data not available

Admission Rate: 86%

Transfer Credits Accepted: Data not available

Average Tuition
In-state
$10,710
Out-of-state
$28,800
Retention Rate
88%
Admission Rate
86%
Students Enrolled
53,286
Institution Type
Public
Percent Online Enrollment
47% Percentage of all students who are enrolled online.
Accreditation
Yes Higher Learning Commission

#4 The Best Online Bachelor’s in Retail Sales Management Programs

Central Washington University

  • Ellensburg, WA
  • 4 years
  • Online + Campus

With its main campus in Ellensburg, Central Washington University provides competitive bachelor's programs to learners from all walks of life. The public school supports 25 online bachelor's degrees, including a bachelor's in retail technology management.

Degree-seekers complete coursework pertinent to the field. Students can collaborate with their academic advisor to find classes that complement their career interests. Electives, minors, and other modifications can benefit students and meet career goals.

Undergraduate students can expect to pay $21,999 in tuition. The school's accreditation status allows enrollees to access funding opportunities, such as scholarships and fellowships. The institution averages financial aid packages of $6,774 per degree-seeker.

Central Washington University at a Glance:

Online Enrollment: 10,718

Total Online Programs: 49

Online Bachelor's Programs: 25

Admission Rate: 85%

Transfer Credits Accepted: Data not available

Average Tuition
In-state
$6,318
Out-of-state
$21,999
Retention Rate
71%
Admission Rate
85%
Students Enrolled
11,658
Institution Type
Public
Percent Online Enrollment
92% Percentage of all students who are enrolled online.
Accreditation
Yes Northwest Commission on Colleges and Universities

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Choosing an Online Retail Sales Management Bachelor’s Program

When selecting a retail management bachelor’s degree program, choose the institution that best suits your interests. While all programs feature some of the same core courses, many offer additional subjects for students with a career goal in mind. Examples include courses in global supply chain management for students looking to work on an international scale, entrepreneurship for those who want to pioneer their own retail organization, and e–commerce for individuals who choose to focus on online shopping.

Core subjects you can expect to cover in any retail management program include consumer behavior, business statistics, and marketing research. These courses provide you with a business foundation and the knowledge required to manage the operations of any retail business. Upon program completion, you will have the option to take the National Retail Federation’s credential exams that will certify you as a retail sales manager.

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Online Bachelor’s in Retail Sales Management Careers

Earning an online retail management degree qualifies graduates for management positions in and outside of the retail industry. With skills applicable to both small startup companies and large corporations, you will find opportunities to lead a variety of teams, from a store’s band of retail staff to entire sales departments.

Sales Manager
Sales managers direct the actions of a company's sales teams. Primary responsibilities include goal setting, developing training programs, and analyzing sales statistics. They work closely with other departmental managers to help meet sales quotas.
  • Median Annual Salary: $117,960
  • Projected Growth Rate: 7%
Assistant Store Manager
Assistant store managers oversee the daily operations of the retail location. Responsibilities include hiring staff, assigning employee schedules, setting the standard for customer service, and enforcing store policies.
  • Median Annual Salary: $46,466
  • Projected Growth Rate: 2%
Operations Manager
Operations managers oversee a wide variety of areas within an organization. The specific responsibilities of this position vary depending on the size of the company but will typically include creating policy and managing daily operations, such as assigning work schedules and supervising the completion of projects.
  • Median Annual Salary: $103,950
  • Projected Growth Rate: 8%

Source: Bureau of Labor Statistics

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