The 6 Best Online Bachelor's in Retail Sales Management Programs

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According to PayScale, the average income of a retail store manager is $54,000, more than double the earnings of retail employees without formal education. Earning a retail management degree online increases your salary potential, whether you aspire to be a store manager, a merchandiser, or a purchasing manager.

As the retail industry develops, and companies look for new ways to engage with customers, the demand for management positions will grow. Consider your education options when determining if retail management bachelor’s degree programs are right for your future.

Online Bachelor’s in Retail Sales Management Degree Program Ranking Guidelines

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We selected the degree programs based on the quality of program and range of courses provided, as well as school awards, rankings, and reputation.

The Best Online Bachelor’s in Retail Sales Management Degree Programs

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4

Central Washington University 

Ellensburg, WA

About this school

Located in Ellensburg, CWU offers an online BS in information technology and administrative management with a specialization in retail management and technology. Unlike other retail management bachelor’s degree programs, the curriculum focuses on the technological side of retail. This degree completion program requires applicants to have earned a transferable associate degree or a bachelor’s degree in any field.

The program requires 97 to 101 credits. The core curriculum emphasizes general IT management knowledge, and the specialization courses cover topics such as principles of retailing, retail IT, and retail management. Graduates pursue careers in e–commerce, store operations and management, sales, customer database management, merchandise buying and planning, and distribution and logistics. Students complete an internship planning class prior to undertaking a required summer internship.

The online program is available in most U.S. states, and internship requirements vary by state. Online students pay the same tuition rates as on–campus students; in–state and out–of–state tuition rates apply to online students.

Graduation Rate
53%
5

Saint Joseph's College 

Standish, ME

About this school

SJC in Standish, Maine, offers a bachelor’s of science in business administration with a major in sales and marketing management. The fully online program has no on–campus requirements. Full–time students complete the program in four years. Per credit tuition rates for online courses are slightly less than tuition for on–campus courses and are not affected by the student’s state of residence.

The program’s 128 credits include 42 general education credits and 39 business core credits. SJC is a Catholic college, and some religion courses are required. Coursework for the sales and marketing management major include classes in advertising, marketing research, customer relations management, marketing management, and sales management.

Applicants must submit official transcripts and a letter of recommendation from a high school guidance counselor or teacher. Standardized test scores are not required unless the applicant was homeschooled. Transfer students must submit college transcripts and a letter of recommendation from a professor, advisor, work supervisor, or religious leader.

Graduation Rate
51%
6

Southern New Hampshire University 

Manchester, NH

About this school

SNHU’s online BS in fashion merchandising management comprises core general education and business courses and specialized courses in textiles and color theory, the history of fashion and costuming, merchandise planning and management, supply chain management, and fashion research and forecasting. The retail concentration covers principles of retailing, technology in fashion and retailing, and retail management. Full–time students complete the 120–credit degree in four years.

Although SNHU is based in Manchester, most of its students attend online and live around the world. SNHU offers six undergraduate terms per year, so accepted students begin classes at the next convenient start date. Most SNHU students are transfer students completing their education online.

Applicants must submit high school or college transcripts. Online tuition is less expensive than on–campus tuition, and all online students pay the same tuition rate, regardless of residency. Resources available to distance learners include a writing center, libraries, tutoring services, academic advising, and career services.

Graduation Rate
59%
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Choosing an Online Retail Sales Management Bachelor’s Program

When selecting a retail management bachelor’s degree program, choose the institution that best suits your interests. While all programs feature some of the same core courses, many offer additional subjects for students with a career goal in mind. Examples include courses in global supply chain management for students looking to work on an international scale, entrepreneurship for those who want to pioneer their own retail organization, and e–commerce for individuals who choose to focus on online shopping.

Core subjects you can expect to cover in any retail management program include consumer behavior, business statistics, and marketing research. These courses provide you with a business foundation and the knowledge required to manage the operations of any retail business. Upon program completion, you will have the option to take the National Retail Federation’s credential exams that will certify you as a retail sales manager.

Online Bachelor’s in Retail Sales Management Careers

Earning an online retail management degree qualifies graduates for management positions in and outside of the retail industry. With skills applicable to both small startup companies and large corporations, you will find opportunities to lead a variety of teams, from a store’s band of retail staff to entire sales departments.

Sales Manager
Sales managers direct the actions of a company's sales teams. Primary responsibilities include goal setting, developing training programs, and analyzing sales statistics. They work closely with other departmental managers to help meet sales quotas.
  • Median Annual Salary: $117,960
  • Projected Growth Rate: 7%
Assistant Store Manager
Assistant store managers oversee the daily operations of the retail location. Responsibilities include hiring staff, assigning employee schedules, setting the standard for customer service, and enforcing store policies.
  • Median Annual Salary: $46,466
  • Projected Growth Rate: 2%
Operations Manager
Operations managers oversee a wide variety of areas within an organization. The specific responsibilities of this position vary depending on the size of the company but will typically include creating policy and managing daily operations, such as assigning work schedules and supervising the completion of projects.
  • Median Annual Salary: $103,950
  • Projected Growth Rate: 8%

Source: Bureau of Labor Statistics

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