A Bachelor in Marketing Degree puts you in a strong position to pursue a rewarding career in marketing.
Careers in marketing include such jobs as market research analyst, marketing manager, sales manager, advertising sales agent, promotions manager, green marketer, survey researcher, and more.
A bachelor’s in marketing degree prepares you for entry-level management jobs in corporate marketing and brand management. The good news is that a marketing bachelor’s can be earned as an online degree.
Marketing professionals evaluate market trends, identify consumer needs, develop pricing strategies, and promote products.
Typically, bachelor in marketing degree programs cover such subjects as marketing principles, consumer behavior, designing research projects, developing a marketing plan, and strategic marketing management. The programs also typically cover the basics of advertising and public relations.
The Bureau of Labor Statistics (BLS) forecasts a 32 percent employment growth for market research analysts from 2012 to 2022, much faster than the average rate of employment growth for all occupations (which the BLS places at around 10 percent). An increased use of data and marketing research in practically every industry powers this employment growth.
The Best Online Marketing Bachelor’s Degree Programs Ranking Guidelines:
We evaluated the programs based on such factors as academic rigor, range of courses provided, faculty strength, rankings, awards, and reputation, including the school’s known ability to provide effective online education.
The Best Online Bachelor in Marketing Degree Programs
The University of Alabama at Birmingham’s Collat School of Business offers an online Marketing bachelor’s degree program featuring an award-winning faculty, a student support system, a 24-hour technical help desk, and a variety of collaborative networking opportunities.
Coursework for the online bachelor’s degree in marketing includes:
- Retail Marketing
- Industrial Distribution Management
- Professional Selling
- Social Media in Marketing
- Marketing Research
- Integrated Marketing Communications
- International Marketing
- Entrepreneurship and Marketing Planning
The online bachelor’s degree in marketing requires 120 credit hours, including 78 program-specific business courses.
The Collat School of Business receives accreditation from the prestigious Association to Advance Collegiate Schools of Business (AACSB).
U.S. News & World Report ranked the University of Alabama at Birmingham #152 in the 2014 edition of Best Colleges in National Universities.
Colorado State University–Global Campus (CSU-Global) offers an online B.S. in Marketing program prepares students for careers in advertising, public relations, consulting, and brand management. Students can customize their degree program with a specialization in areas of interest including management and use of research, planning, analysis, consumer communication, business relations, and decision-making techniques.
The online program covers subjects such as:
- Applying current theory to understand buyer behavior, identify and assess market segments, define target markets, and demonstrate knowledge of product, place, price, and promotion in marketing
- The impact of global competition on the success of specific marketing programs
- Utilizing market research tools to estimate market potential, forecast demand, perform exploratory and descriptive research, and effectively communicate research findings
- Current marketing developments
- Implementation of new technologies in marketing strategies
- Applicable marketing and communication techniques for external consumer and internal corporate audiences
CSU-Global’s online marketing degree program consists of 10 major courses which are part of the 120 credit hours required for bachelor’s degree.
U.S. News & World Report ranked CSU #121 in the 2014 edition of Best Colleges in National Universities.
Colorado State University-Global Campus has received its regional accreditation from the Higher Learning Commission (HLC).
Indiana Wesleyan University’s online B.S. in Marketing program covers the marketing of products and services, marketing communications, advertising and promotions, sales management issues, and sales and applied marketing research.
The program provides students with general business skills and an understanding of fundamental financial, economic, and general management principles.
The program includes courses such as:
- Strategies in Marketing Management
- Consumer Behavior
- Applied Microeconomics for Business
- Ethical and Legal Business
- Advertising and Promotion
- Applied Technology for Managers
- International Issues in Business
- Marketing Research
- Communication in Business
Indiana Wesleyan’s online major in marketing degree program requires a total of 124 semester credits, including 30 credits in liberal arts.
U.S. News & World Report ranked Indiana Wesleyan #17 in the 2014 edition of Best Colleges in Regional Universities (Midwest).
Indiana Wesleyan University receives accreditation from the Higher Learning Commission of the North Central Association of Colleges and Schools.
4. University of Minnesota Crookston
The University of Minnesota Crookston (UMC) offers an online Bachelor’s in Marketing degree program which covers marketing issues in the current global business environment.
Students, via hands-on learning projects, work with regional businesses, performing exploratory marketing studies ranging from strategic marketing plans to consumer analysis reports.
The Bachelor’s in Marketing degree covers subjects such as:
- Personal selling
- Marketing research
- Sales promotions
- Consumer behavior
- Internet marketing
- Strategic marketing
Students learn how to develop an abstract idea into a product or service and implement a long-term marketing strategy.
UMC requires 120 credits for the online bachelor’s in marketing program, 54 of which must be within the marketing major.
U.S. News & World Report’s 2014 edition of Best Colleges in Regional Universities (Midwest) ranks UMC #38.
UMC receives accreditation from the Higher Learning Commission (HLC) of the North Central Association of Colleges and Schools.
Regis University offers an online Bachelor’s in Marketing degree program which prepares students for successful careers in advertising, marketing, promotions, public relations, and sales.
The program emphasizes a strategic managerial method to integrated marketing, while connecting marketing theories to real-world applications.
The Bachelor’s in Marketing online degree program covers subjects such as advertising, coordinating market research, product development, marketing strategy, sales, brand management, promotion, public relations, and pricing.
Advanced coursework includes:
- Managing Technology for Business Strategies
- Advertising and Promotion
- Business Research
- Issues in Management
- Ethical Decision Making in Business
- Business Finance
- Consumer Behavior
- E-Marketing Fundamentals
The online Bachelor’s degree in Marketing requires a total of 128 credit hours.
U.S. News & World Report ranked Regis University #27 in the 2014 edition of Best Colleges in Regional Universities (West).
Regis University receives accreditation from the Higher Learning Commission, a member of the North Central Association.
6. Linfield College
Linfield College’s online Bachelor’s in Marketing program includes online classes and opportunities for independent study and hands-on internships.
Linfield offers credit for previous college courses, as well as credit for prior on-the-job learning.
In addition to required coursework in the major, Linfield College offers the following electives for its online Bachelor’s in Marketing degree program:
- Organizational Behavior
- International Management
- Business, Ethics, and Society
- Topics in Management
The program includes independent study and an internship.
Linfield College requires 125 credits for the online Bachelor’s degree in Marketing.
U.S. News & World Report ranked Linfield College #123 in the 2014 edition of Best Colleges in National Universities.
Linfield College receives accreditation from Northwest Commission on Colleges and Universities.
7. Huntington University
Huntington University’s online, accelerated Bachelor of Science in Marketing degree program, offered through the university’s Professional Programs division, provides students with practical and applicable coursework in business, including specialized marketing training in areas including advertising and salesmanship, public relations and social media, digital marketing, graphic design, and market research.
Through the accelerated program’s capstone course, students address a real business organizational issue with a thesis-type written report and an oral presentation. The business capstone project serves to develop students’ research, professional writing, and oral presentation skills.
Huntington University requires 128 total credits, 51 specific to the marketing degree.
U.S. News & World Report’s 2014 edition of Best Colleges in Regional Universities (Midwest) gave Huntington University a rank of #16.
Huntington University receives accreditation from the Higher Learning Commission.
8. California Baptist University
California Baptist University (CBU) offers an online Bachelor in Marketing degree completion program which provides a foundation in international business, finance, business analysis, economics, business law, and marketing.
Coursework includes the following subjects:
- Consumer behavior
- Marketing research
- Marketing management
- Marketing communications
In keeping with CBU’s mission, the online bachelor’s degree in marketing integrates faith into coursework as it applies to developing marketing professionals with moral character and strong ethics.
CBU features an intensive, accelerated degree program which students can complete in as few as 16 months. The online Bachelor in Marketing degree requires a total of 124 credit hours, with a minimum of 49 hours in the marketing major.
U.S. News & World Report ranked California Baptist University #42 in the 2014 edition of Best Colleges in Regional Universities (West).
California Baptist University receives accreditation from the Accrediting Commission for Senior Colleges and Universities of the Western Association of Schools and Colleges (WASC).
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Concordia University Saint Paul’s Online Bachelor degree in Marketing program utilizes an interactive online setting, has limited lectures, and provides a focus on practical, hands-on learning. The university—which is located in Saint Paul, Minnesota, and should not be confused with similarly named schools in several other states—has an affiliation with the Lutheran Church-Missouri Synod.
The online marketing degree program helps students analyze critical factors driving business and apply their knowledge to current marketplace challenges and opportunities. Students can complete the marketing program in 24 months or less.
The online marketing degree program includes courses such as:
- Marketing Innovation
- Innovation & Complex Systems
- Marketing Research
- Integrated Marketing Communications
- International Marketing
- Interactive and Mobile Marketing
- Marketing Strategy
Coursework culminates with independent study, during which students create their own business plans for a selected company, product, entity, or department. The independent study helps students develop detailed business plans.
The online Bachelor in Marketing degree includes 128 credits, 40 from the marketing program.
U.S. News & World Report ranked Concordia University Saint Paul #92 in the the 2014 edition of Best Colleges in Regional Universities (Midwest).
Concordia University Saint Paul receives accreditation from the Northwest Commission on Colleges and Universities.
Grand Canyon University’s (GCU) online Bachelor of Science in Marketing degree program covers subjects such as marketing principles, advertising, marketing management, strategic management, and public relations.
Students study consumer behavior using a behavioral science approach which evaluates buyer strategies and decision-making processes.
In addition, the online Bachelor’s in Marketing degree provides an introduction to business research processes, as well as the research documents used in managerial decision-making.
- Designing research projects
- Applying statistical tools and measurement techniques
- Conducting ethical research
- Collecting primary and secondary data
- Developing a marketing plan
- Reporting the research, in both written and oral presentations
About 75 percent of students who complete the online Bachelor’s in Marketing program at GCU do so in 48 months. The degree requires 120 credits, 56 of which must come from the marketing program.
The North Central Association of the Higher Learning Commission provides Grand Canyon University with accreditation.
11. Post University
Post University’s Malcolm Baldrige School of Business offers an online Bachelor of Science in marketing degree program which covers current marketing theory and best practices. The online Bachelor’s in Marketing degree program prepares students for positions in advertising, product planning, sales promotion, marketing research, distribution, packaging, public relations, and direct marketing.
The program has a consumer-oriented perspective, which includes a focus on strategic marketing, advertising, selling, retailing, market research, and understanding the consumer. The program also reviews subjects such as ethics, leadership, market analysis, and the effectiveness of marketing campaigns.
Post University offers small, interactive, online classes in eight-week modules six times a year. Students pursuing an online Bachelor’s of Science in Marketing degree choose from the following three tracks: General Marketing, Sales Marketing, and International Marketing.
Online marketing majors learn how to create and incorporate business strategies with marketing tools to improve product or service distribution. Online students have access to the University Writing Center, one-to-one online tutoring services, and 24-hour technical assistance at no additional charge.
The Malcolm Baldrige School of Business requires 120 credits for completion of the Bachelor’s in Marketing degree program.
The Malcolm Baldrige School of Business achieved a Tier 2 ranking in U.S. News & World Report’s 2014 edition of Best Colleges in Regional Colleges (North).
Post University receives accreditation from the New England Association of Schools and Colleges (NEASC).
University of Maryland University College (UMUC), part of the University of Maryland system, offers on online Bachelor in Marketing degree program.
UMUC’s online marketing bachelor’s degree program covers subjects such as:
- Meet company goals via analytic and managerial techniques related to executives, customers, finance, law information technology, and operational domains
- Use effective verbal and nonverbal communication skills, including strategic communication and fluency in business language, as well as technology
- Implement strategic skills such as scenario planning, customer profiles, market intelligence, competitive analysis, and marketing plans
- Perform research, evaluate data, develop a marketing plan, and support decisions to meet the needs of global customers
- Create and maintain positive relationships with teams, managers, and customers
UMUC students take a capstone course as part of their final 15 credits, which integrates the knowledge they have gained through previous coursework and hands-on experience. The capstone course emphasizes the use of appropriate decision models in analyzing consumers and markets.
The online Bachelor in Marketing degree program requires a total of 120 credits, including 36 credits for the major.
University of Maryland University College has received regional accreditation from the Middle States Commission on Higher Education.
13. Franklin University
The online Bachelor’s degree in Marketing from Franklin University includes courses such as advertising, marketing behavior, marketing research, and integrated marketing.
Students may choose from the following electives: Internet Marketing, Relationship Marketing, E-Commerce, Persuasive Strategies, Public Relations and Promotional Strategy, Media and Crisis Communication, and Marketing Internship Global Marketing.
Franklin’s online Bachelor’s degree in Marketing provides a hands-on approach to marketing. The program covers current trends in social media, analytics, and consumer behavior. The program includes an application-oriented curriculum and project-based team assignments.
The program’s capstone project teams marketing students with students from other majors, including financial management and human resources management.
Franklin University requires 124 credits for its online Bachelor’s degree in Marketing.
Franklin University receives accreditation from the Higher Learning Commission.
Western Governors University (WGU), an online university created in 1997 by the governor of 19 Western states, offers an online Bachelor of Science in Marketing Management degree program.
The online marketing bachelor’s degree program provides the skills and knowledge for a marketing career.
The comprehensive program includes areas of study such as:
- Leadership and management
- Marketing management
- Marketing and communication
- Information systems management
- Business law and ethics
- Quantitative analysis for business
- Project management
The program also includes a written capstone project.
WGU’s online B.S. in Marketing Management program reviews subjects, including strategic marketing, pricing, product management, distribution, promotion, and sales, as well as other marketing principles. Students apply concepts of marketing management to specific activities to prepare for real-world, on-the-job situations.
The program covers subjects such as the segmenting markets, buyer decision process, distribution strategy, product mix management theory, competitive advantage, price policy, and sales management.
WGU requires a credit total of 121 competency units for graduation.
Western Governors University receives regional accreditation from the Northwest Commission on Colleges and Universities.
Southern New Hampshire University’s (SNHU) online Bachelor’s of Marketing program provides solid skills for an entry-level or mid-level professional marketing position.
The program reviews subjects such as advertising, product distribution, customer relations, market research, purchasing, product/brand management, retail management, and sales.
Students in SNHU’s online B.S. marketing degree program can structure the program to fit their interests with a wide array of elective offerings.
Electives include courses in the following areas:
- Campaign development
Students in the program may take a social media concentration.
SNHU requires a total of 120 credits.
Southern New Hampshire University receives accreditation from the New England Association of Schools and Colleges.
Capella University’s online Bachelor’s in Marketing degree program includes core courses such as Fundamentals of Leadership, Developing a Business Perspective, Fundamentals of Management, Fundamentals of Business Law, Fundamentals of Human Resource Management, Fundamentals of Accounting, Fundamentals of Supply Chain Management, Fundamentals of Marketing and Sales, Fundamentals of Organizational Communication, and Fundamentals of Finance.
Online marketing students can select from the following specialization courses:
- Statistical Reasoning
- E-Business Sourcing
- Marketing and Sales
- Marketing, Sales and Channel Management
- Brand Identity and Marketing Communications
- Marketing Research
- Ethics and Enterprise
- Change Management
Capella University also offers course-specific options such as Customer Behavior, Public Relations, Sales and Sales Management, Marketing Strategy, Marketing across Borders, and Services Marketing.
Capella University requires 180 credits for the online Bachelor’s degree in Marketing.
Capella University receives accreditation from the Higher Learning Commission.
The entry for the school and/or degree program previously here in this article has proved problematic and therefore has, for the time being, been removed. We will be updating this ranking shortly.
18. Northwood University
Northwood University’s Bachelor’s of Marketing online degree program combines the essentials of marketing with new business strategies.
The marketing major focuses on marketing function, including marketing research, business-to-business marketing, integrated marketing, and marketing management. Students can complete the degree completely online, or they can take a combination of in-class and online courses.
Students work independently and in teams to create marketing plans. As part of the program, students can join the American Marketing Association (AMA) and work on a full marketing campaign. They then compete against students from other universities for the winning campaign.
Online marketing students can join the Student Media Group on the Michigan campus. The Student Media Group provides opportunities to work on print, digital, and video projects for Northwood University.
Northwood University requires 123 credits for its online Bachelor’s in Marketing degree.
Northwood University receives accreditation from the Higher Learning Commission.
Baker College Online offers an online Bachelor’s in Marketing degree program which provides a solid background in marketing management, research, and strategy.
Students study subjects including sales management, product development, and marketing communications. The program includes case studies and business simulations.
Students prepare spreadsheets, evaluate business problems, write reports, and prepare professional presentations. They receive a global perspective through individual and team activities in class and in business situations. The required “Work Experience Project” provides students the opportunity to use their skills in a real-world scenario.
Baker College Online’s Bachelor’s in Marketing degree requires 93 credits, of which 29 must be in the marketing major.
Baker College receives accreditation from the Higher Learning Commission of the North Central Association of Colleges and Schools.
National University’s online Bachelor’s degree in Integrated Marketing Communications program combines the concepts of marketing principles, including direct marketing advertising, sales promotion, and public relations, with the latest communication technology.
The B.A. in Integrated Marketing Communications online program prepares students for careers in marketing, advertising, sales, public relations, and fundraising. The degree combines aspects of a business degree with advanced communication skills for broadcast, personal, print, social, and mobile media.
The program covers subjects such as:
- Applying applicable theoretical precepts and practical skills in communication
- Developing a strategic communication program
- Gathering and utilizing data from market research
- Using effective communication skills in a professional marketing environment
- Using persuasion theory to develop media messages
- Using contemporary buyer behavior to evaluate global marketing strategies for products and services
- Creating multi-platform, multi-public message plans
National University requires 180 credits for its online Bachelor’s in Integrated Marketing Communications degree.
National University receives accreditation from the Accrediting Commission for Senior Colleges and Universities of the Western Association of Schools and Colleges (WASC).